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Home » The Famous Blog » Tag Cloud Impact on Infolinks’ Publishers Earnings

Tag Cloud Impact on Infolinks’ Publishers Earnings

July 19, 2011 - Last Modified: July 19, 2011 by Tammy Frumkin

Infolinks’ Tag Cloud

Last week Infolinks introduced its latest In-Text advertising feature – the Tag Cloud. Tag Cloud’s layout is unique with its visually appealing, multi-colored scheme that is fully customizable to best suit your website’s design. A “cloud” of keywords contextually relevant to the content of your site is easily implemented with merely a click. It is a new form of In-Text, yet this new monetization tool still functions similarly to traditional In-Text ads:  a mouse hover of these high paying keywords activates an ad bubble containing a contextually relevant ad.

Tag Cloud is a fresh new variation of Related Tags, which is another Infolinks platform that monetizes keywords with an In-Text function, but in a different style than Tag Cloud. These money making additions are a great supplement to the traditional contextual format of In-Text ads and increase revenue generation. The question is, how much of an increase can publishers expect with Infolinks’ Tag Cloud?

Obviously before officially launching any product, Infolinks runs a series of intricate tests to ensure that our new releases are not only top functioning, but top profiting as well. Two months prior to Tag Cloud’s release date Infolinks began testing a group of websites that are an accurate representation of our network of publishers. To ensure the validity of our results, only websites with stable earnings for 6 months, and a variation of size, geographical location and site category were chosen so that we could thoroughly evaluate the extra value of this new addition to our monetization arsenal.

See below how the test group’s revenue was impacted over this 2 month period.

According to the chart above you can see that Infolinks publishers saw a 20% increase in Revenue after implementing Tag Cloud in conjunction with standard In-Text ads. This increase occurred almost immediately and sustained the entire 2 month period of testing. Although there were a few tiny fluctuations, the results are solid and show that Tag Cloud has a direct positive correlation on Revenue for pages implementing this feature.

Now let’s look closer at the 4 different Tag Cloud designs and their influence on Revenue Earned. Infolinks publishers have 4 beautiful Tag Cloud color schemes to choose from: Daylight, Evening, Seashore or Crystal.

As you can see color choice does not affect Revenue earned with Tag Cloud. Although there may be miniscule fluctuations, publishers can feel free to implement whichever scheme best suits their site esthetically without worrying about hurting earnings.

Tag Cloud is a fun and colorful mode to add another layer of advertising to your site while keeping its advertising contextually relevant and non-intrusive. But its benefits don’t end there.  It has proven to increase Infolinks publishers’ revenue by at least 20% – regardless of the colors of the Tag Cloud. These numbers don’t lie, and with the ease of adding such a user-friendly money-maker – with merely a click – there’s no reason to hesitate.

About Infolinks

Infolinks, established in 2007 and backed by Primera Capital, is the fastest growing In-Text advertising network. Since the company’s incorporation, over 50,000 websites worldwide have integrated Infolinks In-Text ads. Infolinks utilizes cutting-edge technology such as Hadoop, HBase and its own algorithm to guarantee its publishers receive the highest revenue.

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Filed Under: Advertising

About Tammy Frumkin

Follow @InfolinksInc

I have a degree in Public Relations from the Perley Isaac Reed School of Journalism at West Virginia University. I have worked in PR with various Hi Tech companies and now am the PR manager at Infolinks. Infolinks is the leading In-Text ad provider and bi-monthly produces marketing research based on its database of over 40,000 websites.

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{ 5 Responses }

  1. Ray says:
    Actually I just came across a site that was using infolinks with the tag cloud thing. I didn't even realize they were infolinks ads at first. It is an interesting concept. I would assume people would be more likely to click on them or visit the ads, but since it did say tag or tag cloud I assumed it was for the site I was on not an advertisement. Probably good for those trying to make money with infolinks, maybe not to visitors that think they are visiting tags for the website they are on.
  2. Andreas says:
    I have never seen really targeted infolinks, I always see these global links where for example the target term 'computer' links to a very broad website that usually does not have something to do with the page I am currently on nor necessarily with the term.
  3. Suresh Khanal says:
    Colorful tags can improve the click through but Infolinks is not informing visitors that the tag box is Infolinks Ads, so deceiving if it was the site content. Another aspect I'm curious is - do people really click on tags in blogs?
    • Tammy Frumkin says:
      Hi Suresh, thanks for leaving your input here. Because of the appearance of the Tag Cloud, a random set of keywords that do not make sentences and also each "tag box" is clearly branded Infolinks. We are not in the business of being deceptive that won't benefit our publishers or our advertisers. And yes! People do click on tags in blogs, that's why Infolinks' publishers testing the Cloud Tag found an increase in revenue. :)
  4. icechen1 says:
    I don't use Infolinks, but some of that stats is quite interesting. Who knew the choice of color can impact your bottom line!

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