Social Media is only one part of the marketing mix. Companies should not be staking their success on social media alone. Read the full story: Social Media →
Susan Cain: The power of introverts
In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to be an introvert Read the full story: The power of introverts
Why I Don’t Care About Pinterest
After several months of watching ambitious groups and social media gurus experiment, I’ve come to the conclusion that Pinterest can’t be used effectively by most organizations. Read the full story: Pinterest for organizations
Klout Acquires Blockboard to take Influence Local & Mobile!
Blockboard brings an awareness of how social media can be meaningfully woven into the fabric of a local community. Read the full story: Klout Acquires Blockboard
What Is Your Social Responsibility in Social Media
As your company begins to build a dialogue in social media you have a responsibility. You have a responsibility to your audience and your company to uphold the quality of those conversations. Read the full story: Social Responsibility in Social Media
Truly Great Communicators Do Not Start Out by Focusing on Their Message
Truly great communicators don’t start out by focusing on their message. They start with their audience. Yes, the Web is made up of people. Read the full story: Great Communicators