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Social Media Isn’t Facebook and Twitter

December 16, 2012 - Last Modified: December 16, 2012 by Hesham Zebida

Social Media is only one part of the marketing mix. Companies should not be staking their success on social media alone. Read the full story: Social Media →

Susan Cain: The power of introverts

March 7, 2012 - Last Modified: March 7, 2012 by Hesham Zebida

In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to be an introvert Read the full story: The power of introverts

Why I Don’t Care About Pinterest

February 17, 2012 - Last Modified: February 17, 2012 by Hesham Zebida

After several months of watching ambitious groups and social media gurus experiment, I’ve come to the conclusion that Pinterest can’t be used effectively by most organizations. Read the full story: Pinterest for organizations

Klout Acquires Blockboard to take Influence Local & Mobile!

February 17, 2012 - Last Modified: February 17, 2012 by Hesham Zebida

Blockboard brings an awareness of how social media can be meaningfully woven into the fabric of a local community. Read the full story: Klout Acquires Blockboard

What Is Your Social Responsibility in Social Media

January 21, 2012 - Last Modified: January 21, 2012 by Hesham Zebida

As your company begins to build a dialogue in social media you have a responsibility. You have a responsibility to your audience and your company to uphold the quality of those conversations. Read the full story: Social Responsibility in Social Media

Truly Great Communicators Do Not Start Out by Focusing on Their Message

January 8, 2012 - Last Modified: January 8, 2012 by Hesham Zebida

Truly great communicators don’t start out by focusing on their message. They start with their audience. Yes, the Web is made up of people. Read the full story: Great Communicators

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