Famous Bloggers

How To Blog and Start a Business

Home » The Famous Blog » How Mobile Platforms and Smart Phones Change the SEO Game

How Mobile Platforms and Smart Phones Change the SEO Game

- by

Mobile SEO

There are no secrets about the new technology trends, mobile is going to out-rank desktop Internet usage in the coming months and years, and stats cannot lie.

If you think that mobile search engine optimization is not different than regular SEO you are 50% right. You see, when you optimize your site and its content for mobile platforms and smart phones you will have to think differently, because:

1. Users Are on a Different Screen

With a smaller browser navigating the Internet and checking on your site/page. They want small tidbits of information, and they want it now. Fast loading sites will rank better and be preferred amongst users.

How fast can you provide them with a pleasing browsing experience?

2. Users’ Search Engine Behaviors are Different

They are using their (right-hand) fingers to search the web and access your content when on the mobile phone, or maybe they use a pen or both hands to touch their screen.

How fast can you get them to access the content they are looking for and get them come back?

3. Pre-Select Key Terms

Users now have options to pre-select key terms when Google searching their interest, which aids them getting access to websites that are optimized for the search engines – much faster, and perhaps never have the chance to hear about those sites which are not optimized.

Google Suggests aids users to look out for pre-determined search queries, or type in short key terms. When you optimize your content with this behavior in mind, you will attract a higher audience to your shop you wouldn’t have been able to get without mobile SEO done right.

Can you help users reach the content they are looking for without moving back and forth your site and waste their time?

4. Voice Search

Some apps enable mobile users to voice search instead of type in, which should help us understand that our keyword and content optimization is about conversational language and tone, instead of corporate or traditional lingo.

Can you talk with your visitors in a friendly, conversational style and avoid the corporate language?

5. Local Search (aka GEO-Targeting)

Google provides local search results now more than ever. You will get listings that fluctuate from hour to hour, day to day, by your location, interest, browsing history, and other custom data. Mobile search engine results are also customized for user experience.

If you want to dominate a page where the top results are video-packed listings, you will have little chance to rank there with text or image posts. You have to optimize your content with and for videos instead.

Can you optimize your content for the particular format type (e.g. image, video, audio, document, etc.) and give users what they want, not what you think they want?

Mobile Platforms Count!

Enabling users to access your information in the format of their choice is a must in today’s Economy where mobile platforms count and will continue to get their attention.

The question is: are you building your site for your visitors? If not, then your visitors will prefer the site that is built for their taste. And customers will always like fast loading sites with content they can consume in the format they want.

Traditional on-site factors remain available. Your next goal is to learn the behavior of your site mobile users, and meet their needs. Then attract as many natural back-links as possible with red-hot content.

What do you think about mobile SEO? What are you going to do next to be prepared for the shift that is already in effect?

About

I create websites with WordPress, and I develop Schema Plugins to help SEOs. I am a social network lover. I am also the night creature who works hard to keep this project up. Owner and founder of the Famous Blog.

Reader Interactions

Related Posts

{ 19 Responses }

  1. Jamie Northrup says:
    Mobile traffic is just going to go up, specially on Tablets, a lot of the people I know who are regular surfers, not bloggers or web designers, that got tablets don't even use their computers anymore.
  2. Dan says:
    Mobile is definitely where the trend is going. With the rapid growth of smart phones, consumers are spending more and more time browsing the web and searching for information on their phones. Companies that do not take steps to recognize and optimize for mobile browsers are going to be playing catch up, and missing out on quite a bit of potential traffic until they do.
  3. Ron says:
    Yes, i-gadgets will increase the involvement of social media more and more. I-net was just another world from the real world in the 1990s. But gradually, it is pervading the world we live in, everyday, everywhere!
  4. asefati says:
    i think SEO as we know is dying and being replaced with higher more generic SEO friendly market strategy
  5. Azhar says:
    Never thought the traffic from mobiles.It is the need of future to make the technology mobile compatible.
  6. Nick Stamoulis says:
    It's essential to have a website that is mobile friendly and optimized for mobile search. A large percentage of mobile searches are for something local, so be sure to include local search terms throughout the content and include an address and phone number on every page.
  7. JimJ says:
    This may be a minor point (then again, maybe not) but on what basis do you assume that people use their "right hand fingers" to browse on mobile? Is it that people using their writing hand, or their phone-holding hand, or...? And, is the hand they use really an issue? Do you think that the layout of a page should be determined somehow by which hand the majority use to browse? I find this idea quite fascinating!
  8. Tushar says:
    I believe that any blogger who is ignoring the mobile platforms and mobile readers, he is himself pulling behind in the race. I too check most of the blogs on my mobile daily and sometimes, it really irritates when the normal desktop site does not open properly.
  9. abhiz says:
    You are right! In mobile search the faster websites gain more traffics rather than the full content slower sites. My doubt is 'is there any different in mobile search engine result and desktop results"?
  10. sumcara says:
    Nice info indeed, Can you please describe more on how to optimize the Voice search for mobile user?
  11. Jane says:
    It is an altogether a new ballgame to win mobile customers. You should understand mobiler users tastes and should adapt to the likes of majority. Change is imminent.
  12. sai krishna says:
    you are right ! all above facts are true . we need to optimize our blogs for mobiles :)
  13. Nipon says:
    Mobile seo has become most important as the users using mobile increasing day by day.I think optimizing for mobile is difficult as you have select a very short keyword
  14. Assaf says:
    I have no doubt that more and more traffic is coming from mobile devices. What I would really like to know and understand is the impact on in-depth content sites. Do the mobile surfers really search and read in depth content or that they are looking for immediate answers for very specific search terms?
  15. Elena says:
    I know it is always better to prepare for the changes in advance but right now we’re still some years away from mobile traffic being as equally important as desktop traffic. If you’re just starting out I think it’s best to stay focused on one thing and then after you’ve achieved your goal of getting large traffic from desktop SEO move on and do the SEO for mobile platforms. There’s no point into going after the mobile users in the first place if you are unsure if your website is even going to attract traffic.
  16. Raj says:
    Unless one is on an ipad, one does not really spend too much time searching on the mobile platform (for new sites)... They may also not be looking for a lot of information as reading many words are going to be difficult on mobile phones... Short and Sweet might be important (along with a mobile optimized theme) to attract the mobile audience.
  17. Helmi Asyraf says:
    With the latest trend of responsive wordpress theme, theme developers have also now recognize the changing trend of how people browse the net i.e from normal computer towards smartphones. However, I do wonder whether to what extent having responsive blog will affect our SEO. It is because the core structure of the blog is still the same. For me, the conventional way of improving the SEO is the first way to go. Unless we have excel in this area, it will be not as effective as it should be to have responsive blog. What do you think?
    • Hesham Zebida says:
      I don't think responsive design affect SEO at all, Of course it has to be done the right way! You don't really have to hide elements, but you can just change the way you display them! I am actually planning to do some tricks here on the blog and have been reading recently about it, it's amazing what you can do by changing the way your blog looks based on different devices or monitors, this will for sure give great user experience! I like the example provided on WPCandy.com, really nice!
  18. Nirmal says:
    I wasn't aware that there will be so many changes while browsing through mobiles. I do receive little traffic from mobiles. So I wIll have to review my site on a mobile.