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Home » The Famous Blog » This is How a Web & Graphic Designer Will Review Your Blog

This is How a Web & Graphic Designer Will Review Your Blog

December 12, 2011 - Last Modified: March 28, 2013 by Liane

Creats a Blog Review

First of all, don’t box us out. Just because we don’t mainly ‘blog’ per se doesn’t mean we don’t have anything significant to say. Actually, we can tell you more interesting (and sometimes ever more brutal) insights about your blog and how to best develop it. Here’s how that’ll happen.

RULE NO. 1: We don’t really care about how you blog. And yes, that’s a good thing.

If you’re a new blogger (or maybe just getting the hang of things), chances are you’re in dire need of attracting every bit of first time visitor that you possible can convert into a regular reader. And how do you exactly do that? Focusing on traffic generation? On writing really long value-laden posts? On being more interactive? Maybe. Possibly. But I doubt all this things individually would make such an impact

Designers however, believe in one powerful thing –impression.

Does it sound shallow to you? Well maybe it is. But in truth, every visitor, every human being, is instinctively ruled by their visual perception. The mind sees before it starts to process and understand. And because of that fact, we’ll look closely at the overall impact of your blog. Is it eye-friendly? Does it make it easy to do a quick scan of contents? Are the colors inviting? You get the gist.

RULE NO. 2: We look at your blog’s brand. You should be smart enough to develop one.

It’s quite odd that most bloggers don’t really think this is of any concern. Or even if it is, they don’t really pay much attention to it. Two words for that. Very wrong.

So everyone’s on the same page, let’s hear the basic concept. What’s a brand?

By definition a brand is “An identifying symbol , words, or mark that distinguishes a product or company from its competitors.” Source: InvestorWords

If you’re serious enough with your blogging and one of your aims (if not the main one) is to generate profits, then you have every responsibility to treat it like a business. And what does every business have? That’s right. A brand.

This is where we designers come in. We’re quite capable of identifying and creating one, and truth be told, it’s such a shame to see blogs have merely names in plain texts as their logos, or to see a design that is very poorly made and without much thought or conceptualization. It’s not that we’re bound to judge you because we’re inclined to do so, I guess it’s just that we know how big of a deal it really is not for our sake, but for yours.

RULE NO. 2:: The ability of recall. Wait, what???

Okay. This concept really is a little vague and subjective at the same time. Though of course, that doesn’t mean it’s worthless. Quite the opposite actually. I bet you’ve heard about this before –recall simply means the ability of the blog to be remembered and revisited back. It goes hand in hand with impression and branding.

Okay. Since this really is hard to explain without becoming too confusing, how about a case study. For example, let’s look at a blog name, specifically, between blogs that have say a one word name versus a blog that has three. You might think this isn’t important, but actually, much depends on this. You have to realize that the ability of a blog to strike a recall to its first time viewers would be based on

  1. How well the name can be remembered and;
  2. The impression of the whole blog to connect to the name

This is where your logo (for example) would come in. Ever wondered why the logo color would always be the basis for the blog theme color? Most people just accept that it’s a rule or that’s how it’s supposed to look good. But the truth is you are actually trying to connect the two things together (the brand and the blog) to make a good recall. Does it make sense now?

THE CONCLUSION

I agree. We’re not really holistic on how we’ll see your blog. But the point is when it comes to blog improvement, there’s no one ultimate guru. SEO analysts would be the best go-to guys if you want to improve your traffic and SEO structure. Internet marketers would be the ones who can give you the most tips in improving your profit. Social media experts are the ones to be consulted when you want more online interaction with your readers.

As for us web and graphic designers, we’re your source if you want to maximize your first level of appeal to your readers. How they see you and better remember for future visits is an important thing in building your following. And that’s what we’re kinda good at 😉

Let me know what you think!

If there are more web and graphic designers around, I’d love to hear your insights and experiences on this issue. Would also like to hear if you’ve had consultation experiences with us designers. How was it? Comment below! Thanks!

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Filed Under: Design

About Liane

Follow @BlogDesignTeam

I created the Blog Design Team. It's the blogosphere's premium design service destination if you haven't heard ;) I currently specialize in helping amazing people kickstart with a wicked logo.

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{ 6 Responses }

  1. Swamykant says:
    I too believe in creating good impression for first time visitors. Loading speed of the site also matters a lot. I loved the definition of Brand, Nice post.
  2. Rommel says:
    I agree to all of what you've said, especially the fact that impression is the key to keep visitors to your blog. If you have poor design, it is more likely that the visitor will not stay on your blog or come back. One more I liked with your post is the conclusion part. It really points out the different professions in web world.
  3. Mani Viswanathan says:
    Completely agreed with your post Liane and Raj's comment. Designing is what bloggers prefer to give a miss when they decide upon the platform or content or even the domain name. I hope after reading this post, they'll realize the potential of a designer and know his worth. It's easy to say that a blog is maintained by so and so and designed by some x,y or z. But it's important to understand that the designer is the one who makes it viable for the reader to read the written content without much distraction and keeps them in a comfort area.
  4. Raj says:
    People don't judge a magazine by its cover - But why do magazine companies still invest so much time / efforts in creating great looking cover pages???
    • Ricardus says:
      Totally agree with you. I think they would want to create the first impression where people always imply which is the first impression
  5. Shiva says:
    Hi Liane, I certainly agree with you, design is one of the main pivotal point/factor of a blog's success so if one can get tips from designers then they should implement it. I think designer know the most about what appeals visitors who visit your blog so newbie bloggers should not ignore the design aspect of their blog and if they are serious about blogging should hire a proper designer front up and make their blog look attractive to visitors since like you said the ability to recall. Like they say first impression is the last impression and if your blog's design has had a bad impression on the visitor in their first visit, they might recall their previous visit and refrain from visiting that blog. Thanks a lot for the tips.

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