Email Marketing in the Eyes of Teens [Inforgraphic]

{ 17 Responses }

1. Deimar says:
   Thanks for sharing. It really gave me much to think about. We should listen more the new generation.
2. Noel Addison says:
   Interesting infographic. However, I can see so some inconsistencies in the information presented. The age bracket of the respondents should be included so we'll know if these people are young teens or adult-teens. The perception of two groups somehow differ because they might have different needs in terms of using email for communication.
3. Allie says:
   Hesham, Funny. It took hundreds of years for "snail mail" to begin to meet it's demise. But email just a decade or so. Teens rarely use email. At least mine do. Actually, I rarely use email. I personally communicate with friends via FB groups or messaging or text on my phone. I use email for people I barely know, bills notifications and receipts for online purchases. Oh, I guess I get coupons in email also. But I get those in text form also now. As for marketing, I think text notifications will be the future. I can be out in my car, get a text with a coupon from, say, Old Navy, saying come by today to get buy one get one free, and I will go. Use that text coupon for my special offer. Why wait for it in email? Shoppers love that stuff! And apps are awesome too! ~Allie
4. David Leonhardt says:
   Interesting stats there. Clearly there is yet again a generation gap, but also the online universe is splitting into different functions. Email, texting, video calling, FaceBook and Twitter (and many others) each have their role, depending on who you want to contact and in what context.
5. Alexandra Brian says:
   nice post
6. Alexandra Brian says:
   Email marketing is good to reach direct to your customer, but we see that, many of the people who got unknown emails, they just through them to spam,, so it depend, on what you filtered the list you h ave, and then send them...
7. Steve Wilheir says:
   How is it possible that teenagers would know the "future" of email? It seems irrelevant to ask them. They don't have the context of what the rest of their lives bring to even consider such a question.
8. greg says:
   >>> a good percentage of teens think it will eventually die. well, it's a good thing we don't look to teenagers to make the important decisions for us :-)
9. Jen says:
   Great question and enjoyable infographic with poll results. Email is an important form of business communication because social networks are about who we know and a little more informal. There is still merit to a more formal business platform for communication, and you can definitely fit a little more info in your email than in a chat or even Facebook message.
10. Steve says:
    I hope Email isn't dead, since most of my money comes from email marketing. I think email could not ever completely die, becuase you do need a personal one on one written communication that IM's just can't handle. Perhaps it will become a more formal business only setting, but I cannot see it going away completely. I could see the market share going way down. You have to take what young people say about their future with a grain of salt, though. I can't count the things my parents did that I was "never going to do" that I have begun to do all the time. I guess the bottom line is never complacently expect ANY communication medium to last forever, as any pony express rider, telegraph operator, of telephone patch cable operator would tell you.
11. Saket Jajodia says:
    Email can never dead it is one of the best service ever. If you use internet then you must need an email address because it helps us in many many ways.. I still check my emails many times in a day..
12. abejith says:
    Interesting infographic! I also agree that email and social networks are the complements of each other
13. Mohamed Osam says:
    To me Hesham, it is still a long time before we start saying that email era is over, nevertheless, using email in marketing is becoming more and more annoying everyday. Unless the email market campaign is carefully handled and only directed to loyal customers, it could very well fire-back. Me personally do respect those who ask for a permission before they include me in their email correspondence and even more respect if they also include in their email a way to unsubscribe. Those who push me emails that I don't ask for.... end in the BIG SPAM folder! I just hate pushy salesman. If you are a Seinfeld fan like myself, my favorite moment is when a telemarketer called Jerry selling a long distance service.. Here is a YouTube clip.. :) http://www.youtube.com/watch?v=hllDWSbuDsQ
14. Mushfique says:
    I never saw any teens saying, 'Send me an email ' rather it's always 'Send me a message through Facebook' or ' Send me a SMS '. As the infograph pointed out, email is popular and will always be popular for business purposes. Before I entered the blogging world, I never thought of email being so important but now whenever I log in to my computer, Gmail is the first place I head to.
15. sandip says:
    What would be interesting is to get the actual age of the respondents. If their in their low teens, that may help explain some of the uncertainty - a figure much higher than I would have expected. 23% think email can't be accessed on a mobile device? Damn and I thought I saw every other teen with a smartphone nowadays... strange results.
16. Taylor J. Hall says:
    When I was a teenager my vision of email was skewed, AIM was how we communicated online and email was never taken too seriously, it wasn't until my freshman year of college that I grasped the importance of email and it's reach. Since graduating and entering the workforce my feelings have only gotten stronger as I have seen that email tends to be the preferred method of contact for a good amount of the people I communicate with that are not in my immediate circle. This is not to say it is the most effective form of communication, but perhaps the most preferred out of convenience and privacy. I do not know a single person who does not have an email address, with that kind of reach I don't see email or email marketing ever fully dying; in the same way that not all print collateral in terms of marketing has died. As with most things I think it just comes down to experience and knowledge. Once these teens get older maybe these results change, as my answers would have. Thanks for the infographic!
17. Joy says:
    I am not a teenager so my view of email today is obviously different. But I was once a teenager and I thought of email before as some form of communication or letter-writing. Most of the emails I received though were non-sense forwarded emails or photo spams. When I started working, it became different - it definitely became "for business use only" (although we could sometimes getaway with a few spamming here and there LOL! Anyway, I sure hope email won't die and believe it won't.