• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • The Famous Blog
    • Blogging
    • Social Media
    • SEO
    • Marketing
    • Design

Famous Bloggers

How To Blog and Start a Business

  • Contribute
    • Submit News
  • Login

Home » The Famous Blog » Put Your Customers to Work

Put Your Customers to Work

October 24, 2012 - Last Modified: October 24, 2012 by Hesham Zebida

Put Customers to Work

As business owners, we spend a lot of time doing a lot of work to keep our customers happy and to keep our businesses successful. There is no stopping or slowing down if you want your business to grow and to retain a top position.

Through various forms of marketing and customer retention, we often extend ourselves to build customer loyalty to us and our brands. There are ways however, to share this workload and these efforts with other people, specifically our clients.

Putting your customers to work for you can be an iffy prospect if you approach it from a traditional employer/employee perspective. When approached correctly however, there are several successful ways to make it clear and easy.

One of the most effective ways to inexpensively build a working client base is to get referrals from clients who already enjoy the products and services you provide. This is one way you can put your customers to work on your behalf.

But as easy as this would seem, there are right and wrong ways to do it. How do you go about inducing existing clients to honestly refer new ones to you? There are several methods you could employ but one basic way is just by asking them to.

Typically you’ll want them to target members of their own social networks just through simple word-of-mouth. The people that your clients refer to you, usually tend to match your existing clients’ perspective and outlook. This usually offers immediate potential client validation.

Client reviews are also a great way to push your products and services into heightened and active visibility. When your customers write about the positive experiences they have with your company, they are acting like brand ambassadors, spreading the good word and inciting interest on your behalf.

Help you customers to market for you

Here are a few more ideas that you can use to help your customers do more to market for you, easily and effectively:

  1. Create a referral discount program. Customers can get a discount percentage off their next purchase, if they refer someone to you who makes a purchase as well.
  2. Organize a competition. For the customer who writes the best review of your business, reward them with an open, public shout-out on all your social networks.
  3. Create graphic virtual pins and pictures that officially represent your company and a cause. Your customers can download these from your website and then post them on their own websites and social networks.
  4. Don’t be afraid to go old school and order marketing items through promotional items. T-shirts, mugs, pens and stickers are just a few of the most effective items you can use to help customers make you even more popular.
  5. Get customer testimonials and publish them on your site.

Putting your customers to work is a concept that must be built on reciprocity. They have to feel like they are being rewarded for their efforts on your behalf. Don’t abuse the enthusiasm of loyal customers by spamming them with things for which they have no need. Make your efforts targeted and poignant and their efforts will reflect this accordingly.

ShareTweet

Filed Under: Marketing

About Hesham Zebida

Follow @hishaman

I create websites with WordPress, and I develop Schema Plugins to help SEOs. I am a social network lover. I am also the night creature who works hard to keep this project up. Owner and founder of the Famous Blog.

Reader Interactions

Related Posts

  • 5 Most Not-So-Obvious Marketing Mistakes In Magento Stores Promotion
  • 7 Blogging Blunders Costing You Customers
  • [Infographic] 10 Ways to Convert More Customers (with Psychology)
  • Loyal Customers Infographic[Infographic] 10 Insights into the Mind’s of Your Customers

{ 15 Responses }

  1. Saurabh says:
    Thanks Hesham! Nice tips. These all are awesome content marketing strategies. If you give the customers what they are searching for and what they want then they will be happy to promote your, your products.
  2. Mark says:
    Hesham, spot on bro! Word of mouth referrals are solid gold, I have found, especially for our web development leg. Of course, I have personally found that there are two triggers you have to pull to make others successful and keep those testimonials flowing: 1) Get that testimonial/referral as you mentioned... and 2) Get potential clients out of "lazy" mode and making progress... Number 2 is the biggest challenge, I find. I am sure that you are well aware of this...LOL! Great post Hesham :) Mark
  3. akhilendra says:
    that's a very nice strategy, customers are the true brand Ambassador, it is imperative to engage them in a manner where they spread the word about a brand. When customer endorse a brand, it has viral effect which can take a brand to great heights.
  4. Ashraf Kamal says:
    Awesome Post , this is my first comment for you... but I read your blog daily.. You have make a great blog.. I love Fmoumblogger.net...
  5. Bishwajeet says:
    Brand Apple is built in this way only. The fanboys have spread the news and prompt others to buy the product :P
  6. Aasma says:
    Hey Hesham, Certainly you have mentioned nice tips to attract customers to write positive reviews about your services and products. No doubt positive reviews by customers build your reputation and trust in the market and helps you to grow quickly.
  7. Ben Troy says:
    I like the idea that making customer market our business. That is a real long term successful business today
  8. bert says:
    very useful thing to do. Don't miss out creating this kind of win-win situations.
  9. Sanjib Saha says:
    Hi, Such a handy technique. Letting your customers endorse and you reward them with coupons and discounts. The word of mouth is a very common yet very important method. Its like fire in jungle. Spreads with remarkable speed. You summed up all possible ways of using a large mass called our customers into our business growth that too with little effort. A bit of help by every individual customer will add up to a huge growth rate and popularity. Great tips. Thanks for the share.
  10. Ryan Biddulph says:
    Hi Hesham, What a quick and easy way to get your customers to work. Ask for referrals, or ask for endorsements, to boost your brand. Sometimes you tend to forget you have a large little workforce, your customers. People who buy your products and are pleased with your offering are happy to expand your presence. Word of mouth advertising rocks. In a big way. Thanks for sharing Hesham. Ryan
  11. Deni Saputra says:
    Nice tips Hesham, I am realized the easiest way to get client work for me is getting referrals from clients who already enjoy with the service provided.
  12. Servando Silva says:
    Great recommendation. in fact, one of the best things to get more work done or get more exposure is simply to put others to work for you. Reward them with a prize, a discount or something and you'll get them eventually. Reward a 2nd or 3rd place to get a competitive work.
  13. Robert Koenig says:
    Testimonials are so important! If new customers don't find reviews on your site, they'll end up going through a business rating site anyway. Might as well make these two things work together.
  14. Sefati says:
    Good post thanks. I have always found customer testimonials and client reviews among my preferred methods of marketing.
  15. Hamza Sheikh says:
    Indeed truth. You have already mentioned all the things that can be done by your customers / readers to geniunely promote your stuff. In short, I say these are content marketing tips ;-)

Primary Sidebar

Our Newsletter

Our Newsletter

Join our mailing list to receive the latest news and updates from our blog.

You have Successfully Subscribed!

Popular Articles

  1. Top 10 Sites Where You Can Get Paid to Write 115,645 views
  2. How to Get Targeted Twitter Followers Fast 92,035 views
  3. How to Set Half Rating Scale 1-5 (Poor to Excellent) by Words 86,567 views
  4. 66 Awesome Social Media Quotes 78,368 views
  5. 50 Traffic Sources You Should Milk Like Crazy 75,080 views
Schema Structured Data for wordPress
  • Blog
  • Contribute
  • About Us
  • Contact Us
  • Disclosure Policy

Copyright ©2020 · FamousBloggers - All Rights Are Reserved · Powered by Genesis Framework

  • Login
Forgot Password?
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.
Go to mobile version