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Home » The Famous Blog » Become A Quality Content Producing Machine

Become A Quality Content Producing Machine

December 1, 2011 - Last Modified: March 28, 2013 by Andrew McNeill

Quality Content

You probably decided to start blogging to speak your mind, share your opinions, and to interact with others.  However, anyone with blogging experience will tell you that creating an online community doesn’t end with a domain name.  To reach your goals, you must cultivate a loyal and returning audience.

Many novice bloggers fall into the trap of thinking that creating a popular blog can be achieved simply with SEO.  While I could easily go on a “content is king” diatribe, I’ll spare you what you have already heard.  You can build all the links you want, but if your content isn’t up to snuff, you will ultimately fall short.

Become a quality content producing machine

To become a quality content producing machine, you must be flexible and use your time wisely.  You must understand that there will be days when you experience writer’s block, and you must plan accordingly.  There will also be some days when you are on fire – you are full of ideas and can crank out multiple articles.  There will also be days when you feel like everything under the sun has already been covered and you have nothing to contribute.

Make the most of the “good” days by writing as many articles as possible, and holding them in your queue to publish on a later date.  While it may be tempting to publish them all at once, you risk setting reader expectations too high.

There are many steps you can take on the “bad” days

I write a baseball blog, and there is endless news and information to cover between March and October.  However, once November rolls around, news changes from the World Series to minor league coaches interviewing with other teams – also known as boring.

I’ve found that a trick you can use is to try to write diverse content about an entirely unrelated topic in the context of your niche.  If your focus is sports, you can write about travel by laying out the sports venues you’ve always wanted to visit.  If you write a travel blog, you can write about music by listing your favorite songs to listen to on a road trip.  By showing your audience that you’re not just a one-dimensional bore, you can expand your horizons show some personality that can help you connect with your readers.

This keeps content interesting, and also helps your blog index for long-tail keywords.

Encourage Audience Participation

When you are faced with writer’s block, there is no better way to produce content than to let your readers do it for you.  To get the ball rolling, you should actively solicit opinions from your readers.  Once you’ve shared your opinion, ask readers for theirs by ending your posts with open-ended questions.

In the early stages, there will be relatively few comments logged.

It is essential that you respond to every comment.  This will tell readers that you actually care what they have to say, and will encourage them to come back and comment again.  You may also find that their comments give you ideas for future blog posts.

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Filed Under: Blog Comments, Blogging, How To Blog

About Andrew McNeill

Follow @ChickenFriedBB

Andrew is a marketing consultant for online lead aggregation firms. In his spare time, he operates a Texas Rangers blog, and organizes baseball camps and lessons.

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{ 13 Responses }

  1. Daniel says:
    Quality is a relative term and, therefore, so is quality content. I'm convinced some bloggers are better off doing something else on their sites besides writing. Perhaps videos or infographics or something else may be a better choice. My point is that quality content doesn't have to just be limited to writing.
  2. Paul Salmon says:
    I try to schedule posts ahead of time so it gives me some time to create more posts without having the pressure of having to write on in an instant. I also try to keep a few draft posts or topics ready in case I can't come up with a topic at a particular time.
  3. Jeroen says:
    Nice post! I too try to keep a safe reserve with possible articles I can upload on my busy days, or on days that I have a writers block. This seems to be working fine, but I only update my blog every two or three days. However, I do find it very hard to get contributing comments. I am only just starting out seriously and building traffic is a slow, but promising business at the moment, but I hardly get any comments. Any tips on that? I cant really leave open questions on the end of an article, because my more popular posts are reviews, which shouldn't end with a question in my opinion. Thanks!
  4. channa says:
    This is flexible and efficient equipment for article writing. It great process when writing articles.
  5. Azmain says:
    Hey Andrew Loved the post, especially loved that you suggest people moving away from their niches from time to time and blog about a diverse range of topics. I've read so many people telling me to just stick to my specific subject area and not diverge too much that I was starting to wonder if I had it all wrong. Thank you for the idea of writing up posts when and queueing them up, for some bizarre reason that never occurred to me! Really appreciate the help. Az
  6. Jon Anscher says:
    So true. It's important to find ways to connect your focus to a diverse set of topics. It's sometimes hard to do (and often what keeps me back from regularly posting on my personal blog).
  7. Azhar says:
    Replying comments enriches the blogging network and make a blog full of knowledge.At one reply reader may deliver unique idea in response.
  8. Kristen says:
    Good tips on how to branch-out on your niche and write about related topics. More interesting to write about different topics and I think readers enjoy it too. Adds depth to a blog...at least that's the way I look at it. And I agree that throwing out questions to your readers is a great way to create a dialogue and engage your readers.
  9. Shawn says:
    Good read. And from the looks of it I am doing what I am suppose to be doing. I have already started writing more then one article at a time when I am on a hot streak and saving them in a Que. I find some days I have so much on my mind. So much to blog about. Then other day's I have a hard time thinking of just the headline. I just started my blog about a week ago. I don't have my own domain name, but plan on getting one once I have established some followers and know I am going to be successful. Speaking of just starting, I am currently experiencing what you talked about in this post. Not getting any comments. I do get blog views, but nobody leaves any comments. I am not going to get discouraged. I know this will take time. I just have to keep doing what I'm doing and the comments will come.
  10. Rachael Macgregor says:
    Oh boy how I got a shock when I started writing daily for my new blog (not so new now). I think it gets easier once you learn to accept that there will be days where you just feel - BLEUGH! - and can't seem to write anything good. If I really want to get some content out sometimes a quick workout, drive in the countryside (usually while listening to some inspiring audio books) or a hot bath lets my brain regroup and the creativity starts flowing again. The thing to remember is not to give up because it seems "too hard". Once you know how to overcome the block (even if it means skipping a day and doing some different tasks - like networking, commenting etc) then it doesn't feel like the end of the world when you go through a tough spell of bloggers block. Great post, thanks for sharing these refreshing tips! Rachael Macgregor
  11. Steve says:
    Andrew, I definitely agree, I think it is important to be consistent in your blog production output as well as be consistent in creating quality content. in one half years I have done over 500 posts most of them in the 1000-3000 word range. That is a lot of content. While Post number need to be that long is important that you have something of substance in your posts, in my opinion.
  12. Shelley says:
    I always thought one should stay as close to a niche as possible and not vary the content, but you say differently. What good remedy for bad days when writer's block visits. This certainly is a spoonful of sugar for me! Thanks.
  13. Dave Lucas says:
    Hi Andrew! Great advice! I think I'm already there! Over 5,000 posts on my current blog since about 2005-6! blog On!

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