The Truth About Backlink Building
Everyone in the world of internet marketing has their own take on how certain things should be done with respect to promoting a web or blogsite. If you’re smart, you’ll follow the obvious rules where search engines are concerned. This is a no-brainer. Let’s give a few simple examples of this, and see where the concept of backlink building fits in the big picture.
An example of something obvious that any article writer or blogger would want to focus on where search engine optimization (SEO) is concerned is limiting the number of characters in the article or blog title. Generally a good rule of thumb is to limit your title to 60 characters. Long titles are not the wisest choice. (I am confident that I am not sharing any new information here, I’m only using this to build on my point).
Using keywords in a natural way throughout the article post is another example of quality writing for search engine optimization. “Key Word Stuffing” is a bad decision as a means to try to fit your keywords into the article. It creates an unnatural flow, and is frowned upon by search engines. (Again, I’m sure that this is common knowledge…just building on what’s to follow).
Let’s stop wasting any more time here and get to the point…
Backlink Building
Building backlinks to your web or blogsite, as we all know, is another crucial marketing ploy for ranking high with search engines. Incoming links to your site show search engines that your site is deemed credible through the eyes of others, and that you have experience in your field – that you are an “expert”. There are however, different beliefs regarding the building of backlinks.
Many web or blogsite owners won’t mess with you if you don’t have a Page Rank (PR) 5 or better, because they feel that this will bring the credibility of their site down. While I don’t want to confuse Page Rank with traffic, they do ultimately go hand in hand. Here is a small excerpt that I wrote on the subject using Facebook as an example. Quick facts: Facebook’s traffic rank is number 2 in the US and the world. Google is number 1. Facebook has approximately 200,000 more known incoming links than Google.
“If we were to go with this school of thought on backlink building, we would expect a high ranking site to have backlinks coming from sites in its niche, right? Wrong! Since we’re on the subject of Facebook, we’ll stick with this example. Since Facebook ranks so high on Google (Search Engine) and number 2 on Alexa (Traffic Score), you would expect the niche theory as having their incoming links from sites like reddit, stumbleupon, delicious, twitter, etc. While these are incoming links for Facebook, do you think they account for the 927,469 KNOWN incoming links for Facebook? Doubtful. This is also, by the way, another reason that Page Rank (PR), backlinks, and traffic go hand in hand. They are, in a sense “married” to each other. Take a look at this screenshot from Alexa for Facebook. Visit Alexa and peruse some of Facebook’s almost 1 million incoming links for yourself. They are not 1 million social media / networking sites, but from every site make and model in the world!”
This is an excerpt from the article I wrote about this subject, with a significantly more in-depth outlook. I hope you’ll choose to read about my take on backlink building by following THIS LINK. I invite anyone’s comments or constructive criticism as well.
Thanks for reading my post about my take on backlink building. Hopefully it will be beneficial to those that agree with this point of view, and bring them more viewership, subscribers, traffic, etc. Happy blogging!
SEO is Evolving: Trend You Need to Know About [Infographic]
How SEO Services Can Help Increase Your Website Traffic
The Impatient Newbie’s Guide to SEO
What’s Up Bloggers! Roundup #5 with Roxana Nasoi
{ 85 Responses }