It is nearly impossible to talk about website measurement without hearing Google Analytics in the same sentence because it is the most well known & popular solution. This leads many unsuspecting marketers & webmaster to jump in headfirst without a second thought. Today you discover why this could be a huge mistake and alternative options […]
About Mark Simon
Mark Simon is the SEO Director for Underground Elephant where he currently focuses on generating B2B & B2C refinance leads. During his free time he pursues his passion for aviation on Aviator Drool and makes rounds on the guest blogging circuit.