Are you using social media marketing? Everywhere you turn today, you hear about social media sites such as Facebook, Twitter, YouTube and so on.
Everyone and their grandma are on Facebook. This is really a great way to keep family and friends connected all over the world.
Social media has gotten very big, and it can have a huge impact on your business.
If you’re not using social media marketing to grow your business, then you’re really missing out on a massive opportunity to create success.
Social media is so powerful as it offers free word of mouth advertising. Even big companies are using these sites to promote their brand and stay connected to their customers. They send their customers to their social media pages or profiles – the new world of advertising!
So, if these big fortune 500 companies are taking advantage of social media marketing, what are you still waiting for?
I want you to stop believing the hype that social media is time-consuming and it doesn’t work. If you are serious about growing your business, then read on…
Social Media Marketing – How to Get it Right!
Keeping up with a fast-paced industry becomes very challenging when you are trying to do too much. One of the best tips I can give you is not to dilute your efforts.
Stick to ONE social media site to start with and become a pro. Whether that be Facebook, Twitter, YouTube or any other depends on your line of business and your niche. Here’s a little hint:
- Facebook is the social network
- LinkedIn is the professional network
- Twitter is the news/information network
The secret to becoming a leader in your niche is in the way you build your social tribe.
Social Media Marketing – Be Ahead of the Pack, Fast!
Step # 1: The fastest way to stardom on any social media platform is to get to know it inside and out. So how do you do that? Easy -you subscribe to top popular blogs and read them like clockwork. The easiest way to do this is via RSS feeds.
To find the leading blogs in your niche use Google’s Blog Search engine. Then do a keyword search or a variation of keywords that apply to your niche. To remove the potential for information overload you should stick to a maximum of 5-10 blogs.
Step # 2: Apply what you learn by reading these blogs and implement the rest of the tips in this blog post. Start to lead by example.
Step # 3: Engage your readers by actively asking them for their opinion and by sharing valuable tips to help them build their business. But remember, only ever give them the sweet packaging (not the actual sweet itself), this is reserved for the sale 😉
Status updates can be automated or semi-automated to help you save time and hassles. Some of the best tools to use for this are:
Social Media Marketing – Dos and Don’ts of Status Updates
Status updates are the be and all of your social media marketing campaigns. If done wrong, they can kill your reputation and credibility faster than you dare to think. If done right, they can elevate you above 99% of the social media users on any platform.
This is the golden rule that will lay eggs. Ready to hear it?…
If you are familiar with Paretos’ Law, you probably already know what’s coming. Here’s the thing: too many people complicate just about everything they do. Social media marketing is easy if you implement the tips I’ve given you here. It is even easier if you start to apply the 80/20 rule for all of your status updates.
What this boils down to is this:
1. For every status update you do about yourself, your business, your products, and your services, you should do four status updates about other people in your industry. Or to simplify the math for you, do 2 updates about you and 8 about other people’s products and services.
The more you are in tune with your followers’ and customers’ needs, the better you can cater to them with the messages you use.
2. You should also always throw in some personal tidbits about you, but nothing that can negatively affect how potential customers think about you. For example: Don’t be tempted to post those drunken pictures from last Saturday night on your Facebook page.
Still don’t believe that social media marketing can help you to put your name and business out there? Why don’t you give it a try and experience the power of social media yourself?
As for me, I practice what I preach… Remember I said Stick to ONE social media site and become good at it. I’m using Facebook to promote my blog and to grow my business.
I have found that Facebook is one of the best and most popular social media sites to use to promote and expand your business, and I’m happy to share with you how I command attention and drive blog traffic using Facebook.
I hope you to make it to my blog to check this out 🙂
Your Turn Now:
- How are you using social media?
- What’s your favourite social media site and why?
- What strategy do you use for status updates?
- What’s your favourite social media tool?
To Your Success,