Social Media Marketing for Business

How You Can Take Best Use of Social Media Marketing To Expand Your Online Business?

Have you ever heard about the term “Social Media Marketing”? Yes, you can read this editorial till the end to get info. As we know social media is an electronic way of communication and a way which enables you to communicate worldwide. It also provides a platform for the people to share ideas, information, messages, videos and many other things which a person can desire.

Social media is not only concerned with collaboration and communication but it has many other services which include:


  • Sharing
  • Communal and Collective
  • Lucidity
  • Self-government
  • Perseverance
  • Appearance

Why Social Media marketing is A Must for Online Business?

Social Media Marketing is a process which enables you to bring traffic and gain attention through different social media sites. It provides the opportunity to businesses to empower their brand and put them in a position to communicate with all of their customers. It also provides areas where you can get involved and tactics by which you can gain attention and spread awareness of your brand.

First of all we’ll see at what position other successful companies are and at what % they are using social media sites in addition to how they are utilizing social media in order to expand their businesses:

  • 92% companies are on at least one social media website
  • 81% companies have their pages on these social media sites
  • 55% companies observe their customer opinion and feedback
  • 80% companies there regularly make updates and respond to their customers
  • 56% companies are active on Facebook and twitter
  • 60% companies have created their vast networks through social media sites like Facebook, Linkedln
  • 67% companies there maintain their blog

94% of customers are over the internet, so the need is that we have to build a strong relationship with them by using social media through our unique strategies.

Facebook Money Master

There are so many strategies one can learn how the best use of the services can be made and how you can attract people to your sites. Have a look at them in the list below and surely you will get a lot of benefit:

  • First of all you need to measure all of your activities, whether these are going right or need to change
  • Use RSS (rich site summary) in order to keep track of what your customers are saying about you and your services, you can also monitor all the links and posts on these social sites
  • Always try to encourage your customers to interact, mash up and build strong relations with them and make them feel that they are very much important to you
  • Make bookmarking and tagging easy for them and try to offer quick and accessible buttons to them
  • Generate their interest by participating in their talks and also give a good response to them
  • Try to become a resource for them by creating and adding content to your sites
  • Find good bloggers, detectors, evangelists, and journalist to write about your industry and offerings
  • Build up content which is based on what your customers and other people learn

A social media audit is necessary in order to review your activities and help you to make further changes if these are necessary!

Crystal J. Briscoe is from Pass Certification Provider of IT certification material and has been blogging since 2005 & contributing in many websites since its initial career. He is Professional Writer and also technical guru, overloaded with a wealth of experience, and even more degrees, He has done Apple Mac OS X 9L0-410 Exam at present learning he is doing Apple 9L0-064 Exam. He gets pleasure from Blogging. "Action is the foundational key to all success"


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{ 7 comments… add one }
  • Anika Davis March 8, 2013, 3:30 am

    You can be successful in growing your business and building your brand by being high visible online. Effective use of social media can help you accomplish this. Thanks for this very interesting article Crystal!

  • Christopher Price February 22, 2013, 5:20 pm

    Anyone would pay many dollars for the advice briefed in the blog, i know i would. Writer grants good information to commenters and in brief time. Permanently I am reading something or the other through this blog. Any day you can learn new and interesting things in this blog. Cool color set up for the blog. The writer knows what he’s commenting about, I can surely claim it. I could not stop but save the blog for future viewpoint. To my opinion, the writer is stunning and has studied deeply on the subject. I love how the pictures paint a story in themselves. There’s a brief review to every article and visitors can decide to see entire of it, if concerned. I adore the way the author persuades you one step at a time.

  • Adil February 21, 2013, 9:50 am

    Nice Idea & statistics Crystal J. Briscoe

    I think only those can be successful with social media marketing who are really SOCIAL with their marketing approach. It is important that marketers try to add value in order to win the trust otherwise adopting traditional MARKETER approach will kill all the efforts.


  • Martin Cooney February 21, 2013, 4:12 am

    While every business should be actively engaged in Social Media Marketing, they need to really understand how the consumer is viewing their brand, if you ask me.
    Most businesses view SMM as lead generation and consumers know it. Until businesses switch their mindset to Relationship based Social Media Marketing (as the smart ones are now doing), consumers will still view them as money grabbing marketers. Sad and true.

    • Kimsea March 28, 2013, 2:16 am

      Cool! I agree 100% Martin, Social media marketing need approach in order to go forward. Anyway, thanks for sharing the tips

  • Ryan Biddulph February 21, 2013, 2:53 am

    Smart post Crystal, social media grows more each day. Give before you take, share good content and you can grow your network and business quite quickly.



  • Evan February 21, 2013, 2:38 am

    Good statistics, where have you found it? I was looking for these numbers for a lot for my research! Thanks. Social media indeed is extremely useful for online business.

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