Last week we saw some big changes from Google as they continue to update their algorithms and the way they rank web sites. The most recent news and discussion was on the dismantling of BuildMyRank completely shutting down. For those of you who don’t know about Build My Rank, it was an extremely large and successful network of high Page Ranking blogs that made up a content link building service. Someone would join BuildMyRank, pay a monthly fee and contribute articles to the network of sites. For ever 150+ word article you provided, your content would then be posted on one of their network sites.
The concept did extremely well and was a very successful business for BuildMyRank, that is until Google de-indexed nearly all of their sites. There wasn’t much BuildMyRank could do and with all of their sites being de-indexed, it only made sense for them to close shop and move on to something new… which is exactly what they did.
The takeaway is that Google can simply make or destroy existing businesses and wipe out millions of links in the matter of a few moments. Whether it’s them disabling your Google Adsense account, or completely removing your site from the search results, Google makes the rules and forces many people to play by their rules. For any sites that were relying heavily on link building through BuildMyRank, they have probably dropped drastically in search engine rankings. This is why it’s important to always focus on creating a diverse collection of link building methods.
Effective Link Building for the Future
While there are still plenty BuildMyRank alternatives out there, it’s wise to focus your efforts on link building efforts that will stand the test of time and continue to grow your sites with not only inbound links, but also quality traffic. If you aren’t already focusing on your link building efforts, here are a few ways you can start building quality links that stand the test of time.
- Guest Blog Posting (Top Choice!)
One of the most effective ways to build incoming links while also hitting a target audience is through guest blog posting. In addition to building quality links, you will also be gaining new readers as they click on your author and content links which will send them back to your site. Another huge benefits of guest blog posting is that it’s free, but instead of costing money it will take time and effort to find quality blogs to write for and creating killer content. If you’ve ever take a look at the majority of guest blog posts out there, many of them will focus on targeting long tail keywords in their author/footer section.
- Press Releases & Article Marketing
There is a lot of debate in the air about how well these two methods work for increasing your results in the search engines, but they are still both effective for getting your site links out there. Article marketing directories were hit hard during the last Google update, and most Press Releases are no-follow on the links inside the postings. Either way, links are always great to have and these are two more sources that aren’t going anywhere any time soon.
- YouTube and Social Bookmarking
The power of social networks, bookmarking and video are always going to be on an upward trend. There are plenty of social bookmarking sites out there that can help with getting your blog posts and content noticed. YouTube is also an excellent way to upload videos and include your site URL in the description area.
As you can see, there are plenty of link building methods when it comes to gaining exposure and SEO for your site. The best way to find success with any blog or web site is bu focusing on creating real content that people want to read and share, but also expanding your link building efforts to different sources and not just relying on one method.
We all know that Google can drastically swing the search engine results with just the flip of a switch. It’s important to keep an eye on the growing trends in SEO and link building and what is on Google’s radar. The current focus is on link building and the de-indexing of fraudulent link building methods.
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