Hootsuite Leads

What Makes Hootsuite Better than the Competition

One tool I already recommended before and the only one that has kept me as a customer for several years is my favorite social media management tool – Hootsuite.

I don’t think there is anyone who is into blogging that is using only one or two social networks. Most of us use 5, 10 or more. Always trying and testing which one will be the one for us.

When I first started with Twitter, I used several different management tools, trying to find the one that is easy to use yet has a lot of features. As I ventured into Facebook, I needed a tool for that too (Facebook did not have scheduling features at the time). Then another network… and another.

So now I had a bunch of social media profiles, run through a bunch of management tools. I heard a lot about Hootsuite at the time and had to try it, hoping I can consolidate all my networks in one place – and not spend money on it 😉

I can tell you that after starting with Hootsuite I never looked back.

As a matter of fact, I went ahead and signed up for the Pro option to use all the features I needed to run successful social media campaigns. By investing these few bucks every months, I was able not only to consolidate my own social media profiles, but run clients’ profiles more effectively as well!

Why am I telling you all this? Well, seems like some of the tools I used to use, were not just inferior to Hootsuite back then. They are becoming even more inferior as time goes by.

One of the things that happened, that made me feel really good about going with Hootsuite is the fact that Tweetdeck (the very first option I used) had two major changes that will affect a lot of their users:

  • they are not integrated with Facebook anymore
  • they are going away with their iPhone and Android apps

They explained it by taking a different direction in their company and development of this tool, which I absolutely understand. However, to me, someone who runs several businesses mostly through social media – this means I can not use the app the way I need it the most – on the go and updating most of my networks at once.

Facebook and Instagram

Now, removing features by “competing” apps is only a minor thing that makes Hootsuite lead the pack. The thing that makes them stand out is actually constant adding of features.

In these few years I’ve been using Hootsuite, their app gallery has grown to be, probably the most comprehensive collection of tools for online entrepreneurs.

Comprehensive tools for online entrepreneurs

One by one social media has been integrated into Hootsuite.

I started with Twitter. Then added my Facebook personal profile and all pages. Then Youtube (two channels). Followed by Instagram and Tumblr and so on.

The beauty of this is that you can cross post, if you feel like it, which I do with some networks. Then, for those I want to keep completely unique, I can schedule posts instead.

While talking about apps, let me mention a few you may find interesting, especially when you think how many tasks you can run from a single management tool: MailChimp, Evernote, WordPress, StumbleUpon, SlideShare, Blogger and many more. Majority of apps are free and are installed with a single click.

If you want even more functionality, some of the apps will offer premium features for a (very small) fee. But most likely, you will be able to do everything with your Hootsuite subscription. Which you can try for free for 30 days!

Now, can you imagine having all your social media in one tool, your blogs and social profiles and being able to share from one network to another and get that max exposure on all of them.

Here are some of the ways I use these features:

  • I share from my Youtube subscriptions to my Facebook page – everyone likes a good video
  • I use my Instagram feed to quickly scroll through and “like” or comment on photos
  • I use Tumblr setting to quickly post an update without having to log into the site itself
  • I use Hootsuite to update my Google+ pages because it is faster than switching accounts on Google

These are only a few ideas how you can organize and speed up your social media presence.

Hootsuite Karate

Get your Free 30 Day Trial of HootSuite Pro

With their batch schedule option (where you can upload a file with a pile of updates that will be spread through out a certain period of time) you can go on vacation without anyone ever noticing you are gone :)

But most important for me, really, is the fact that I have all those sites in one dashboard. I am sure that by using this tool I save hours upon hours of work every week.

I am pretty sure you aren’t using Hootsuite just because you haven’t tried it yet. So I strongly recommend you check it out and sign up for a free trial of the premium package, you will definitely not find a better tool!

Social media sharp shooter and online business coach at Online Income Star. If you need help building your online business or want to hire someone you can trust, you can always find me at home.


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{ 13 comments… add one }

  • CJ Holt February 3, 2014, 1:58 pm

    Thanks for taking the time to write the article. I too use Hootsuite to manage my business’s social media along with many of my clients. The best social media management platform available.

  • Bappi shovon May 29, 2013, 5:06 am

    Thank you very much for your useful post. I think everybody will love this app. It is so easy to use it can saves our lots of time.

  • Silviu May 2, 2013, 4:42 am


    Thanks for the post. The idea of a social media management tool that integrates other social media accounts is brilliant, indeed. It’s the future.
    I found out about Hootsuite from the internet and decided to try the free version. It works well with Twitter and you can add your Facebook profile page, too. Then you can go on with LInkedIn and so on. Also it is better than other competing tools like Buffer, for example, because it allows you to integrate 5 social media accounts (free version) and monitor a lot of streams (which Buffer doesn’t allow). They also have a dedicate forum where you can ask questions.
    However, your social media accounts must be well set before you add them to Hootsuite. One example is Facebook. It seems there are some problems with facebook pages. They allowed me to add my Like page but when I clicked on the tab I saw only the Wall. The News Feed wasn’t there.
    Also with Googleplus you can add only a Googleplus page and not your profile.
    However, these are minor problems and I’m confident they will be solved soon. The important thing is that Hootsuite seems the best social media integration tool available and I’m looking forward for new developments.
    Thanks for taking the tiem to write this post
    Have a nice day.
    Silviu recently posted..HootSuite and Buffer. Comparison and Final DecisionMy Profile

  • Dean Saliba April 29, 2013, 2:29 pm

    I opened a Hootsuite account today and have found it easy than going to several different sites, my only niggle is that it claims to be able to let me post to my Facebook fan page but it won’t seem to let me, won’t let me add Google+ either (apparently my account doesn’t exist) but these are merely teething problems. :)
    Dean Saliba recently posted..What To Expect From The Best Email Archiving Software?My Profile

  • Thomas April 27, 2013, 6:03 am

    My adventure with Twitter began a year ago. From the beginning I use HootSuite – It’s a great app

  • Kumar Suhas April 27, 2013, 5:52 am

    Hi Barnkica , just like you I have also been using Hootsuite for some time. I have also used other services but Hootsuite seems to be more professional and perfect. It has been used by small to large social media campaigns and for someone with a proper social media program or someone who just wants to keep track of important social networks , Hootsuite is a great choice.
    Kumar Suhas recently posted..Fashion blogs – few of the worlds top fashion blogs countrywiseMy Profile

  • Tayyab Nasir April 26, 2013, 11:36 pm

    Yes of course it is the best tool i have ever used and it is so easy to use it can saves your lot of time. :)

  • Darnell Jackson April 26, 2013, 6:40 am

    Thanks Brankica,

    I didn’t know that you could also manager Youtube with hootsuite I thought it was just for twitter and facebook.

    This app is getting more interesting all the time.

    How do you feel about security concerns?

    I’ll have to share this for #SoMeSa
    Darnell Jackson recently posted..It’s all about YOUMy Profile

  • Thejas Kamath April 26, 2013, 5:37 am

    There’s no doubt Hootsuite is a complete social media management tool. I’ve tried different tools, but for me Hootsuite is the best one!
    Thejas Kamath recently posted..7 Things You Should Do After Publishing A Blog PostMy Profile

    • Brankica April 26, 2013, 9:28 pm

      I tried to stay away but it is too addictive 😉

  • Joe Hart April 26, 2013, 12:04 am

    Hootsuite is undoubtedly one of the finest social media management softwares released in recent times..Its capabilities are comprehensive and amazingly sufficient…I has made my life a lot easier..A good review too Brankica.

    • Brankica April 26, 2013, 9:29 pm

      Thanks, I appreciate it, and glad you like it too :)

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