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Guest Blogging

Guest Blogging: An Effective way of Earning Popularity

Popularity in the online world is always hard earned. There is no easy way to ensure that your internet marketing efforts enhance the awareness about your brand. But, what the internet does offer you is an infinite range of tools and techniques that will enable you to attract more traffic to your blog, website, or your business.

Guest blogging is one such technique.

There are plenty of websites that invite expert authors to write for them. By posting blogs on such websites you get the benefit of quality backlinks from sources having a high page rank and which are updated regularly. This ensures that your blog content is crawled regularly, leading to some solid rankings for the specific keywords that you have got your backlinks from.

Here are ways through which guest blogging helps generate popularity.

Your post has the potential to go viral on Social Media

All guest blogging sites these days have integrated social media buttons in order to make their sites more interactive and engaging. Readers who like a particular blog post can immediately share it with their friends and followers on their social media network with the click of a button.

Within minutes of being posted, your post can go viral on social media and earn the kind of popularity that one can only dream about. All those Likes, Tweets, Stumbles, and Diggs will put your blog posts in high gear. Now, tell me that it’s not going to help generate awareness about your brand.

Search engines will pick up the Buzz

The crawlers are always looking for something that’s buzzing on the net; and if your post goes big on the social media, the SEO value that your website or blog is going to earn from it, will be immense. Also, your blog post will have links back to your website, which means that the link will go a long way in generating SEO value every time the blog post is shared.

But, one of the most important contributing factors for improving SEO value of the blog is the fact that the more the post stays on the homepage of the website that it has been posted on, the better the value of its backlink.

Helps Improve Visitor Count

Guest blogs, and very well written guest blogs can even help generate direct traffic to your website. The bottom line is that everybody appreciates a good read, and if your blog material has resonated with the reader, there is every chance that they want to click on the backlink that takes them to your website.

And once they are on your website, quite a number of them will love to know more about your products and services.

A great relationship building exercise

Your guest blog is a great way to foster a relationship with your readers. With your blog, you are talking directly to your readers and sharing your views about a certain subject. If it is really worthwhile, the post is going to generate a certain level of curiosity and in turn attract comments. It is these comments that can help you create an impression in the minds of your readers.

For e.g. if there is a comment that has debunked whatever you have mentioned on your post or critiqued it heavily, you can defend your position and make your point. This is the kind of attitude that never goes unnoticed by readers. It is the attitude of a blogger who believes in what he/she writes and isn’t afraid to stand up for it.

Of course, if a commentator has made a valid point, as a blogger you mustn’t be afraid to recognize it. This is the mark of a blogger that is gracious and accepts his/her mistake. All this goes on to improve your reputation by a long way, which has a carry forward effect on your website and the brand as a whole.

Influencing the Opinion Makers

There is a huge group of people on the internet who are called opinion makers. It is their views on a particular subject or topic, which decides whether an online user chooses a particular product or service. A guest blog in its own subtle way seeks to influence these opinion makers. If they like your post, they are going to give you and your brand the thumbs up.

So, it’s always a good idea to make your post as professional and well researched as possible.

To put it simply, your post needs to be relevant and above all, it must make sense.

This is a small sampling of the reasons why guest blogging is such an effective way of earning popularity.

But, it’s important that you approach it like a battle in which you have come well prepared and fight hard. You can’t take things easy. If you do, your guest blog can go unnoticed, which will lead to a domino effect on your brand. So, be careful and use your guest blogging well.

Pratik Dholakiya is Co-Founder & VP of Marketing of E2M Solutions & OnlyDesign. So far he has contributed in Moz, CopyBlogger, Unbounce and ProBlogger to name a few . You can contact him on twitter @DholakiyaPratik or by email.

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{ 27 comments… add one }
  • Vikram February 13, 2013, 7:18 am

    Thanks a lot pratik.Actually I am a new bee in blogging world.currently i am getting 200 unique visitors per day and wanted to boost up my blogs traffic.From now i am going to apply all the above tips for my blog to get it popular.Thanks again.

  • Brenda Lowry May 6, 2012, 9:11 am

    “The whole idea of guest blogging or guest posting is to get high-value backlinks pointing to your website,” writes James Martell in Cheat Sheet For Guest Writers. “Google sees backlinks as a vote of confidence…and as a result will rank your site higher. And, if you can target social media links towards your guest post, you’re helping it become be an even bigger authority….the whole guest posting strategy is really a symbiotic relationship that benefits both parties.”

  • Derek Morton February 9, 2012, 12:21 am

    I agree with all of your points. But I would’ve also added to save your best posts for Guest Posts. So that you can make a good first impression to that new audience.

  • Abhi Balani January 24, 2012, 9:39 am

    Guest posting is an effective way to get new readers and followers. BUT it’s really necessary to have a very good post so that readers as well as the owner of the website on which we are guest posting, gets impress by writing skills.

  • Kolton FMT January 11, 2012, 3:06 pm

    I find it difficult to find where a potential guest post is. It’s rare to me to find a blog where they are willing to put it through their social media account. Although, I know it is really quite effective to pursue this strategy, I find it just as effective to submit to article directories. It gives you a back link that looks good to Google’s algorithm. Is guest posting more effective? Probably. But submitting to other sites like ezine articles can be effective as well.

    • Derek Morton January 19, 2012, 1:01 am

      I use myblogguest.com to look for different guest blogging opportunities. I also use it to get different guest bloggers for my site. Hope it helps you.

    • Pratik Dholakiya January 19, 2012, 2:43 pm

      I agree that submitting to general and free platforms can also give you benefit BUT through guest posting, you not only get backlinks but you also get good exposure within the community, you get your content circulated in multiple networks, it will probably help you generating leads as well. There are numerous benefits for guest blogging if you see and perform it in the right way.

      I’ll add one more platform that is BloggerLinkUp.com to find guest blogging opportunities on top of myblogguest.com that Derek Morton suggested.

  • abhiz January 10, 2012, 9:12 pm

    Thanks for sharing some unique points. You are absolutely right! Guests posts Improve our sites Visitor Count.

  • Jamie Northrup January 10, 2012, 11:00 am

    I don’t like guest blogging, but it is definitely something worth doing, the more people you can get in front of the better it is, even if it’s out of your niche.

    Sometimes to make guest blogging more interesting I’ll write about a topic I like but that I don’t have a place for on my blogs.

  • Tushar January 10, 2012, 1:45 am

    More important is to do networking. For those who are hesitant to ask for cooperation in a direct way, Guest posting provides a better avenue to proceed with it

    • Pratik Dholakiya January 10, 2012, 6:54 am

      You’re right Tushar, But Guest blogging also helps in various more ways. For example, to generate relevant traffic, gain regular readers to your blog/website, get relevant and quality backlinks and much more.

      I appreciate your comment. Thanks.

    • Pratik Dholakiya January 10, 2012, 2:06 pm

      You’re right Tushar, guest blogging helps in many other ways too. For example, to generate relevant traffic, to get relevant and quality backlinks, to get regular readers to your website/blog, to earn popularity.

      I appreciate your comment. Thanks

  • Pradeep January 9, 2012, 11:07 pm

    Guest Blogging does what Google doesn’t. It is one of my initial ways to get recognized on the web, a good guest post on a good blog can make you viral as well. Nice tips Pratik.

    • Pratik Dholakiya January 10, 2012, 6:57 am

      Thanks for stopping by and sharing your views Pradeep.

      Good to hear that you liked the tips.

    • Pratik Dholakiya January 10, 2012, 2:09 pm

      Thanks for stopping by and sharing your views Pradeep, Good to hear that you liked the tips.

      If you’ll keep sharing great content, recognition will come along. Thanks again.

  • doug_eike January 9, 2012, 10:20 pm

    I think many bloggers begin to guest post too soon. You should have a critical mass of high-quality content on your blog before guest posting makes sense. Sure, you can drive traffic your way through a guest post, but if your blog is short on content, that traffic will be trasitory. Having enough good content to attract repeat visitors is the key to making a guest post effective. Thanks for the tips!

  • Al Sefati January 9, 2012, 6:10 pm

    good post…yup I like guest blogging mainly because of the relationship it creates and also the link building part.

    • Pratik Dholakiya January 10, 2012, 2:13 pm

      Thanks for your comment Al. Relationship building through guest blogging can be handy in the long run since you would be known person where you share your views through guest posts.

  • Mikael January 9, 2012, 4:33 pm

    I would like to point out a tip for getting higher “conversion” if you look to guest blog externally … Include an excerpt for your article, it will show you that you dont talk smack and that you really got something to offer in terms of knowhow.

    / Mike

  • Mark January 9, 2012, 3:26 pm

    @ Pratik

    I would like to point out that as a guest poster, it is a good idea to submit to as many places as possible initially.

    That way, you can quickly discern which sites have the potential to send you traffic and which ones don’t.

    I have found that traffic tracking methods can be manipulated.

    Once you find the blogs that can send you traffic…focus on those.

    Mark 🙂

    • Pratik Dholakiya January 10, 2012, 2:30 pm

      I totally agree with you Mark,

      This way, it can be even more easy to get regular readers to your website since your target audience is fixed and they will come to read your posts regularly.

  • Shamelle January 9, 2012, 8:45 am

    The more other people get to know you and your brand, the more they will trust you and want to interact with you. It is an established fact that guest blogging has a direct and positive effect on making your online relationship soar.

    • Pratik Dholakiya January 10, 2012, 2:33 pm

      Thats true Shamelle. Its also needed to get interactive with your readers to make your relationship more stronger with them.

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