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Home » The Famous Blog » Unlock the Secrets to an Irresistible Blog: The Soap Opera’s Guide to Blogging

Unlock the Secrets to an Irresistible Blog: The Soap Opera’s Guide to Blogging

September 2, 2010 - Last Modified: September 2, 2010 by keasley

Blogging Secrets

I’m not a soap opera watcher. It’s not something I do on a daily basis for a couple of reasons. First, I find their multiple plots too absurd with all of the crazy situations and secondly, I’m rarely home during the day to catch them.

However, during my recent move out of state, I’ve come to have more time to spend at home with family members who watch these shows. While these shows are on, somehow within minutes of entering the room, I find myself drawn to the perfect-looking people and high-end life styles that these fictional characters lead.

Even though I’m not the biggest soap opera fan, I’ve found myself asking questions and wanting to know what’s going on. For a brief moment, I find myself caught up in the lure of soap opera drama.

It makes me wonder, what if I could harness that same alluring power on my blog? What is it about soap operas that make them so irresistible that they can draw in even the most skeptical viewer? How could I apply that to my blogging efforts?

As I pondered the answers to those questions, I realized that there are techniques that I could borrow. Of course, I’d never subject my followers to stories about a young woman who, as the result of a family secret, accidentally marries her cousin, who really turns out to be her brother and ex-step-dad…

But I could do the following:

Pique Curiosity

I could hook readers fast and hook them early with interesting and engaging openers. No one wants to read a long and drawn out introduction. Start with a quick personal experience story or a vivid example that uses words that affect the five senses. That way, even if they hadn’t intended to read the full post, they’ll be compelled to stick around and find out what happens.

To keep readers coming back, create a carefully executed series of posts to create a sense of suspense up on your blog. Don’t be afraid to create cliffhanger posts that end in elipses (…) and a call to action to return the next day for the conclusion.

Create an Emotional Connection

You are your blog’s biggest star, are you allowing people to emotionally connect with you? Don’t be afraid to reveal some little known secrets about how you’ve solved problems and achieved success. People read your blog because they want to connect and get to know you – give them something to hold on to.

Be Controversial/Dramatic Sometimes

Don’t be afraid to speak out on something you really care about, even if it isn’t what most people will agree with. Sometimes, it takes one person who calls things into question to get others thinking about things from a new perspective. Stand up for what’s right and just, even if it’s controversial.

Create Addictive Content

Sometimes you’ve got to sprinkle a little crack into your posts (just kidding!) But you do want to make them crave your content; make them need a fix. When someone discovers quality content on your blog, the human want for more kicks in. That’s why one great blog posts with related links at the bottom can inspire a click through spree. One visitor can plow through tons of pages in one sitting.

Create an Experience

Whenever you can, give your readers a taste of the good life – or your life, however it is. People love to escape from reality and experience someone else’s life (why else would people watch Soap Operas?).

They want to take free trips into new and exciting worlds. That’s why it’s important to share your life experiences on your blog even when you think they aren’t related to your niche. In my opinion, any experience can be cleverly linked and related to blogging.

Take the inspiration for this post for example, it is a direct response to my recent life change. I analyzed my response to an emotional episode of Young & The Restless, and worked out how I could use some of those techniques on my bog, and so here you have it!

So what do you think? What else could you do to create an irresistible blog that your readers won’t dare miss an episode?

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Filed Under: Blogging, How To Blog, Talk

About keasley

Follow @krenee76

Kiesha is the author of A Step by Step Guide to a Better Blog and blogs at WeBlogBetter. She’s a technical Writer, writing instructor, and blog consultant. Connect with her on Twitter and subscribe to her newsletter.

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{ 52 Responses }

  1. Ali says:
    I agree as Bloggers we should be proficient in story telling and must produce addictive content of high quality so that users remain engaged for a long period of time
  2. Shweta says:
    I think being emotionally connected with your reader is must. Great article.
  3. Usama says:
    Innovation from a soap opera. Beautifully thought, man. Anything that inspires us shouldn't be left wasted. Thanks.
  4. Imran Yousaf says:
    Creating an emotional connection is great idea which helps you in creating great communities. It's human nature to be connected to some one and share his/her ideas. So why not blogs? Originally blogs were meant for online personal diary and now adding emotional connection to blogs will boost up the growth. Thanks Kiesha, for providing us a wonderful reading.
    • Kiesha says:
      Hi Imran, Emotional connections definitely help build blogging communities. People naturally want to care about others, when you can convince them to care about you, that's when the magic happens.
  5. Kelli says:
    Hi Kiesha! I have a niche blog, and I've been trying to create an emotional connection with my readers since day one. The type of niche I'm in can be very spammy and boring, and when I previously visited sites in my same niche - it was like "yawn" when I read them. I definitely want to now try to create some sort of "soap operish" type suspense by creating "cliffhanger posts". I'm going to be putting on my thinking cap on this one for sure. Great tip! Thanks. (P.S. - Although I don't watch soaps at their "regularly scheduled" times, I do DVR - All My Children and General Hospital which I've been "hooked" on since I was 11.) - Kelli :)
    • Kiesha says:
      Hi Kelli, Ha! My mom used to watch all the CBS shows and for whatever reason, I still remember a lot of the characters' names - at least the ones who haven't been replaced by a new actor.
  6. Patricia says:
    Hi Kiesha I enjoy your blog so wanted to come check out this post. You sure bring in some interesting tips. Would never have thought to relate my blog to soap operas :-) Sharing personal stories does make for a more interesting post and I have found even as a newbie to blogging that is how I seem to be connecting with my visitors and other members of the blogging community. Will have to try one of your suggestions about how to capture attention with interesting introduction that will draw in the reader. Great tip. Patricia Perth Australia
    • Kiesha says:
      Hi Patricia, People love vivid details - just think of how you can affect their five senses with words that appeal to sight, hearing, touch, taste, and smell.
  7. Clearly Composed says:
    Is it bad that my first thought was to add more shirtless men to my blog? *lol* In all seriousness, you are right on with your points here. Soaps do lead you back for more with their cliffhangers, their peeks into totally different worlds and just being there, like a comfy old sweatshirt. :)
    • Kiesha says:
      Ha!! That's hilarious! It creeps me out that after about five minutes I start caring about what's happening... before I know I'll be popping bon bons and talking about the characters as if they were real old friends of mine.
  8. Kevin Hemmons says:
    I loved this post! You identified the major components of writing to draw someone into your world and compelling them to go deeper into it which in turn compelled me to read deeper ... maybe that was that the crack. I especially liked the part of putting you into the writing. The perfect example was your post about putting the pee in passion. I felt that slice of your life for a moment and it made me smile.
    • Kiesha says:
      Hi Kevin, Glad I could make you smile for a moment! Thanks for sharing your thoughts - and thanks for stopping by my blog! :)
  9. Abhishek says:
    Hi Tia This is awesome post sharing all great points. Thanks For Sharing -Abhishek
  10. Dev says:
    Great Post Kiesha. You've made some great points. I like the idea creating an emotional connection. Really great post. Thanks for sharing this great Post.
    • Kiesha says:
      Hi Dev, Thanks, as always, I appreciate the compliments!
  11. Tran Tinh says:
    I love #2, #3 and #4 as I have applied this with some success and I would recommend others using them too. Thanks for great article
  12. Dennis Edell says:
    Some very key points have been strummed here. This is exactly what I'm trying to duplicate with my new blog(s). I suppose I had at least most, albeit unwittingly, on my older DSWM blog (8000 comments on 200 posts) and really hope to get he magic back. This post will certainly be tacked to the forefront of my brain as I write. :)
    • Kiesha says:
      Hi Dennis, I'm honored that you enjoyed this post! :) Don't worry, you'll get the magic back :)
  13. Kevin M. says:
    Great tips Kiesha! I particularly like "create an emotional connection." I believe this is very important.
    • Kiesha says:
      Hi Kevin, Glad to hear that you agree! :)
  14. Trevor B. Reed says:
    Really enjoyed your tips from such an interesting point of view. Soaps are really like crack to some people and it would be great if we could harness that interest. I will certainly keep your post in mind while I am writing my next blog.
    • Kiesha says:
      Hi Trevor, Thanks for stopping by! Glad to help - keep me posted on how well these tips work out for you.
  15. Alex says:
    Kiesha You definitely piqued curiousity for me with that title! Awesome - I love the perspective you bring!
    • keasley says:
      Hi Alex! I'm glad to hear it! I felt like being a little silly - so here you have it! :)
  16. Cindy says:
    nice post, keasley... I'm not really a fan of soap operas, although I do watch them with my mom to have a good laugh lol... must be a cool unique twist to have a reader connection that way :)
    • keasley says:
      Hi Cindy, Yeah, they are quite ridiculous - I really have a hard time taking them seriously. But I've come to realize that there are people who do and I wish I could capture that same connection on my blog.
  17. Will says:
    Hallo Kiesha, Soap opera psychology is very interesting - and the most successful soap operas almost always seem to end an episode with an unresolved situation/crisis that leaves the viewer with an almost irresistible need to return. They can't wait to catch the next episode ...and until that time they often find themselves talking about the situation with other addicted friends. Pretty amazing if you could transfer that sort of loyalty/hype to your blog ... Cheers Will
    • keasley says:
      Hi Will, That would be pretty amazing. I can just envision my readers feverishly talking about my blog and wondering what I'm going to write next - that would be awesome!
  18. Colleen says:
    "Sometimes you’ve got to sprinkle a little crack into your posts (just kidding!) " Funny, but true. Making a blog where the community want to return and check-in is a must. Hesham has developed a great community around this blog that returns on a regular basis.
    • keasley says:
      Hi Colleen, LOL!! Yeah, Hesham has done an awesome job, that's why I thought this would be the perfect home for this post :)
  19. Amanda says:
    Love this post! What a great idea to draw some parallels with soaps. Simply inspiring imagination, many thanks.
    • keasley says:
      Hi Amanda, Glad you enjoyed it!
  20. Jarret says:
    Excellent article, Keasley! The importance of forming an emotional connection with readers is lost on many at times. Not to plug a completely unrelated blog, but there's a somewhat controversial/Howard Stern esque blog about NHL hockey (nothing to do with me) called The Pens Blog. I'm not sure if these guys know the first thing about SEO, but the blog is very successful in terms of traffic because they really connect with their avid readers and stir emotions. One of my blogs is on a similar topic and a single link from their site send about 2-3k visitors in a single day, it was pretty crazy to see.
    • keasley says:
      Hi Jarret, Wow! That is pretty amazing!
  21. Brian says:
    Haha..I have never looked at blogging in relation to Soap Opera's, but I can completely see the connection now. It really is about having a passion about what you are writing, and letting the passion come out in your words. People can tell, and they definitely appreciate it.
    • Colleen says:
      "Haha..I have never looked at blogging in relation to Soap Opera’s..." Hmm, I wonder what the next episode will be? [grins]
    • keasley says:
      Hi Brian, I hadn't either until I caught myself getting interested - at first I thought maybe the screen was emitting some type of subliminal message or something that was hypnotizing me and keeping my eyes locked to the screen - but then I really thought about it and I realized they were so catchy because of the connection their viewers are able to make.
  22. TJ McDowell says:
    This cracks me up. I always thought Soap Operas were kind of tacky, but there are definitely people who are drawn to the drama. Do you think that going over the top attracts a long term audience? For me, I'm mainly looking for entertaining and educational.
    • Kiesha says:
      Hi TJ, I guess it would all depend in the type of blog niche - I don't see being overly dramatic working for the "blogging about blogging" niche, but it could work for another.
      • TJ McDowell says:
        Yea, I could see that. I guess just for me, I probably wouldn't be adding a drama-filled blog to my reader. Different audience for each blog I guess.
  23. Daniel Sharkov says:
    That's an interesting connection you have made between blogging and soap operas there. Knowing how to draw in the attention of each and every visitor on your blog is important but achieving it can prove daunting task. Those are some nice tips. I agree that one should focus on creating an emotion connection between himself and the readers.
    • keasley says:
      Hi Daniel, You'd be surprised how far an emotional connection can take you - people want to get to know you. They want to know what you like and what you think. Blogging done right can make you a mini-celebrity that people want to imitate. :)
  24. Kristi says:
    That's so funny... as soon as I saw the title, I thought how do you relate the insane love triangles that happen on soaps with blogging. Or why men should almost always be shirtless in odd situations. :)
    • keasley says:
      Hi Kristi, Glad you enjoyed it!! LOL! Soap Operas are quite insane to say the least!
    • Alex says:
      LOL! Nice one Kristi
  25. mijie says:
    i like your point about Create an Emotional Connection because i also practice in my blog, when i create an emotional in my blog, people like to comment and get connection with me thanks for your tips
    • keasley says:
      Hi Mijie, Yes, it's important to make a connection with your readers - that's how beneficial networking relationships are built.
  26. Wayne Howard says:
    The art of story-telling is very important in all forms of writing, that's how the best-selling novels get there. If you can keep someone captivated, you just won yourself a reader. I think you hit the nail right on the head Kiesha. :-)
    • keasley says:
      Hi Wayne, Story-telling is what I love most about writing - I wouldn't be able to blog if I couldn't tell a good story every now and then. :)

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