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Home » The Famous Blog » 3 Ways To Get 200% More Twitter Exposure

3 Ways To Get 200% More Twitter Exposure

August 30, 2011 - Last Modified: April 1, 2014 by Leo Widrich 1,963

200% More Twitter Exposure

Is Twitter dead as a traffic generation source? Not at all! After Twitter introduced the t.co shortener it allowed bloggers to track directly how much traffic was coming from Twitter.

Interestingly, many saw t.co coming up as the top referrer or at least in the top 5. With Twitter still being a major driver in traffic for news sites, it is crucial to know how you can increase it even more.

Recently, there was some very interesting data published from Buffer, who analyzed their user base, here is a short summary for you:

“People that start to Buffer their Tweets increased clicks on links they posted by 200% within 2 weeks of using. The amount of retweets doubles on average. Finally Buffer users increase their follower count by 104 followers within 3 weeks on average.”

Buffer is an intuitive App, that allows you to queue up Tweets and have them schedules these Tweets automatically for you at optimal times.

Looking at the research, there were 3 key drivers that showed us why Clicks and Retweets increased so drastically after people started to use Buffer.

 1.) Post Tweets More Frequently

The first crucial point was that Buffer enables users to Tweet more frequently in a very intuitive way. Whenever you are reading an article, you can add it to your Buffer as a Tweet via the browser extension.

You don’t have to worry, whether you have already Tweeted a few other things before as Buffer will automatically space out your Tweets. Neither will it go to waste if you are reading late at night. This was a great incentive to fill up your Buffer more frequently and have a constant stream of great content for your followers available:

 

buffer post tweets

2.) Post Tweets Featuring Many Different Sites

Another interesting find was that Tweets, which contain a great variety of links to different blogs and news sites perform a lot better. Naturally, if all you are Tweeting is only links to your own site, your followers will gradually stop clicking through.

The idea here is to find the top posts from various sites in your niche and be generous in promoting their content. Ultimately, it will increase clicks on your own posts that you can slip in every now and then.

3.) Post Tweets At Optimal Times

Lastly, and equally important is the aspect that Buffer posts Tweets for you at optimal times. These are determined and picked, based on Twitter peak times. The algorithm of Buffer then puts these times as default times inside your settings. Of course, you can always go ahead and change those times to your own personal needs:

 

choose when to tweet

Now, of course, you are right to say that these tips aren’t actually anything new to you, yet with this App it might just have become a little easier to achieve. Personally, I am spending about 10 minutes each morning to fill up my Buffer and that’s all.

What do you think about Buffer? Could it help with your Tweeting habits too? Let me know below. You can give it a go here: Buffer.

For more information on the methodology and findings you can read more on the data on the Buffer blog.

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Filed Under: Twitter

About Leo Widrich

Follow @leowid

I love to blog about Social Media and particularly Twitter. Every week I share Twitter Tips at Blog.Bufferapp.com. Say Hi anytime.

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{ 31 Responses }

  1. charly says:
    We will give a try to buffer and let you know! What about optimal tweeting times for different parts of the world, will buffer work also searching best moment to tweet? Thanks Charly
  2. jigar doshi says:
    nice tips. yes, nothing new really, but the way you explained was commendable. loved that part about being generous and not promoting only yourself. will surely implement these. thank you :)
  3. Suresh Khanal says:
    Hi Leo, Nice post about the wonderful tool Buffer. I love buffer and been using continuously since it was released. Moreover, when it allowed to add more time slots, this is really a gem for free.
  4. Aritra Roy says:
    Wow,i didn't knew about that at all,thank you very much for this extremely helpful and informative post. Keep up the good work.....
  5. Satrap says:
    Great tips Leo. This part "...Naturally, if all you are Tweeting is only links to your own site, your followers will gradually stop clicking through...." really stood out for me. It totally makes sense. People dont like it when you are constantly promoting yourself. So, once in a while trowing a mix of other useful links in there helps to ease the situation. Thanks.
  6. Jen Jenkins says:
    I recently started using the Buffer app to help manage the tweet content for my company and have found it to be very helpful. I will be interested to see if my RT numbers change.
  7. Mark says:
    With reference to tweeting times, I have found that you have to closely check your regions and demographics. If I tweet at the correct times, I have found that it makes about a 50% difference in the amount of hits that I get. I only found this out by experimenting. As it turns out, most of my visitors come while I am asleep...go fugure...:) Great article LEO...:) Mark
  8. Sujan says:
    Great tips!I do try to follow the first two points.But,the third one I've never thought of.BTW I've never heard of Bufferapp. Going to give it a try.
  9. Darlene says:
    I enjoy the same thing about Buffer that DiTesco mentioned above which is being able to select content out of a post online and auto tweeting that instead of just tweeting the title. Also love the postdate feature. Time saver, for sure! Thanks!
  10. Jamie Northrup says:
    I use both Buffer and Timely, I do exactly like you do and spend some time each day to add a few to each, so that I'm always tweeting interesting things to my followers (nothing from my websites goes through there, I tweet those manually when there's a new post).
    • Leo Widrich says:
      Hi Jamie, Thanks so much for stopping by here and glad you are already using it! Yup, this is a very time-consuming way to do it, isn't it?
  11. DiTesco says:
    Great insight Leo. You do know that I am already using Buffer and I love it! I really like the fact that you can "select" any part of a content and Tweet that without having to copy and paste it. Makes things a lot easier and better, as it somewhat proves that you have at least taken the time to read what you are tweeting about. Great app. Thanks!
    • Leo Widrich says:
      Francisco, thanks a lot for your comment. Yes, indeed, the select text feature is my favourite hidden feature too, it makes your content way more interesting for followers I believe, just like you say! :)
  12. Ryan Biddulph says:
    Hi Leo, Keen tips! Staying in the stream is a powerful way to increase your twitter exposure. I use Bufferapp and socialoomph to automate some of my tweeting processes. Another key? Engage like heck. RT, ask questions and provide answers to become more RTable, and expand your presence on the network. Thanks for sharing your insight! RB
    • Leo Widrich says:
      Hi Ryan, Awesome, glad to hear you are already using Buffer. Yes, on top of everything, replying and keeping everyone in the loop is absolutely crucial, great point! :)
  13. Dev says:
    Hey Leo, Great tips. I keep hearing about the Buffer app, i will be giving it a try very soon.
    • Leo Widrich says:
      Awesome, that's great to hear, let me know if you have any questions that I can help with!
  14. Andrew Bailey says:
    I keep hearing about buffer, I think I'll give it a try after reading your tips!
    • Leo Widrich says:
      Hi Andrew, that's great to hear, yep, be sure to give it a go and let us know your experience if you want! :)
  15. M says:
    Shouldn't one actually read the articles? The writer mentions his Buffer is full in 10 minutes which either means 1) the Buffer size is small; 2) reads only extremely short blogs vs extremely fast reader; or just doesn't read them. It's just a question and am curious what others think. Otherwise, sounds neat aside from the automated part. My two cents.
  16. Tinh says:
    HootSuite can be the best for scheduled tweeting right? More quite with twitter you are, more followers will forget you :-)
  17. Liane says:
    Interesting! I've never heard of Buffer before, and I wasn't quite aware that the new t.co shortener from Twitter gave such massive benefits. Pretty useful!
    • Leo Widrich says:
      Hi Liane, Yes, I believe it is more that Twitter has been very powerful all along, yet, only recently the t.co shortener is able to put a number to it in our analytics. Hope Buffer is helpful! :)
  18. Issaq says:
    Great article, gonna try this technique
    • Leo Widrich says:
      awesome Issaq, let me know if you have any questions for me! :)
  19. James says:
    Installed BufferApp about two weeks ago. So far I haven't gained that many new followers. I have seen a huge increase of link clicks and retweets. With two days of using BufferApp my Klout score went from from a 55 to 62 and is sitting steady as long I keep the buffer full and respond to mentions and RTs related to those tweets that were tweeted with BufferApp.
    • James says:
      I also forgot to mention, that I plan to write a review next week and see what my numbers look after that.
      • Leo Widrich says:
        James, thanks so much for your comment here and it is fantastic to hear a real case study from someone whose numbers increased in the same way! I am eagerly looking forward to your review and learn what your thoughts are! :)
  20. Hung Hong says:
    Thank you about Bufferapp.This is new thing for me
    • Ampit says:
      For me too. I have to give it a try.
    • rahul says:
      Bufferapp is a great extention for bloggers, its a nice way to show your followers what you read and appriciate!

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