We have all heard of the power of social media to transform internet start-ups into online juggernauts, and the far-reaching impact of a proper social media platform on a company’s brand cannot be denied. Consumer brands have fully embraced the latest trends, but can the same be said for financial services companies? Benefits are difficult […]
Removing the Guess Work from Online Marketing
Before I started my own business, I thought of marketing as this wishy-washy thing people in suits do. They wave their hands in the air, use a lot of buzzwords, and present a few slides with pictures and tag lines–anyone can do it. How can we tell if they are good at their jobs anyway? […]