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Social Marketing Strategy: Encouraging the Right Conversations

May 23, 2011 - Last Modified: May 24, 2011 by Obaidul Haque

Encouraging The Right Conversations

Most brands fail in the arena of social media marketing, because they focus less on ‘social’ and more on ‘media’. Markets are nothing but conversations. In order to build long-term relationships with consumers, companies need to encourage the right kind of conversations after identifying who their target audience is. The best part about social media […]

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