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The Iceberg: Why To Create Category, Not Brand?

September 14, 2011 - Last Modified: September 14, 2011 by Kamil Ali 1,669

Category Or Brand

Do we have an answer to the question “Which came first the chicken or the egg?”  No but, today, we have an answer to another question. Tell me, what comes first? The brand or the category? Category>brand>category>brand? Well, some marketers think that brand comes first and category second. (In fact, the opposite is true). They […]

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