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Did Sacha Cohen’s media gambit work? Find out in the Future of Engagement!

March 3, 2012 - Last Modified: March 3, 2012 by Murray Newlands

Did Sacha Cohen's Media Gambit

In chess, a gambit is where you sacrifice a pawn to gain positional advantage on the chessboard. During last Sunday’s Oscars, Sacha Baron Cohen dressed up as “Admiral General Aladeen” from his film, The Dictator, and spilled Kim Jong Il’s ashes on interviewer Ryan Seacrest. Cohen sacrificed his ability to market the show in similar […]

How Did Blogs and Social Media Respond to Adele flipping off the Brit Award Producers?

February 23, 2012 - Last Modified: June 24, 2016 by Murray Newlands

Adele flipping off the Brit Award producers

Young British artist Adele received her third career Brit Award at the end of February. When she came up to give her acceptance speech, the Award host let her speak for thirty seconds and then cut her off. She was understandably upset and flipped off the producers. In this episode of Future of Engagement, I […]

Future Of Engagement Episode 2 with Chase McMichael

January 4, 2012 - Last Modified: January 4, 2012 by Hesham Zebida

Future Of Engagement

While companies and brands spend a lot of money on social media, most of their resources and efforts are wasted, and practical they are not getting enough interaction from their followers or “clients”. That’s a big challenge indeed as the game has changed! Today, social media consultants and managers are not really into “follow us” or “like us” strategy, […]

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