When it comes to building and growing your blog, one of the most important assets is your email list. Not only does it allow you to foster new relationships with your subscribers, but your email list can also turn potential leads into returning customers. As a digital marketer, you need an email marketing service that […]
Jaw-dropping Digital Marketing Stats and What They Mean for You
As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, “…Really??” So recently I set out to document all of those “really??” moments by collecting compelling, action-able, and downright jaw-dropping […]
Why Your Email List Has Zero Business Value (And What You Can Do About It)
When you’re building an online business or, more specifically, selling digital products like eBooks, video tutorials, email courses, webinars etc., one of your fundamental requirements is building an email list. You need people on your list so that you can build relationships, bring repeat traffic, and generate sales. If you ask any expert for list […]
The Don’ts of Email Marketing
We have gone through the holiday season, the busiest time of the year for shopping, both online and offline. If you check back your inbox to the month of November, you will see the majority of the emails will be from the companies and stores offering special deals and discounts or the companies who have […]
Yesware Review: Email Tracking with CRM Integration
Have you ever wondered if your email successfully traveled through cyberspace to reach its intended inbox? Yesware was created to answer the question for you. Yesware was originally designed by salesmen for salesmen as a means of tracking emails. Matthew Bellows, Yesware CEO, launched the company in July of 2010 with a $1 million seed […]
3 Tricks To Guarantee a Successful Email Marketing Campaign
One thing I’ve noticed about emails is that they tend to fall into two categories; they’re either advertisements and promotions, or valuable content that is informative, beneficial, and even providing enormous benefits to the reader. But there’s a few things that I see missing 99 times out of 100 in email marketing, and in marketing in general […]