Some believe that traffic defines any online channel’s success or failure, namely – website, shopping portal, community forum, blog, social media handles, etc. However, most of us fail to realize that it is pretty much pointless to have high traffic if the bounce rate is high! So it isn’t the traffic but your reasonable website […]
5 Conversion Rate Optimization Tips All Bloggers Should Know
Most bloggers are obsessed with driving traffic to their sites. However, high traffic is pretty much useless if the bounce rate of the site is high and the conversion rate is low. Traffic stats do not indicate how popular or useful your blog is in retaining traffic. You need to consider your conversion rate to […]
What to Look for When Auditing your Website
Properly optimizing your website for SEO, traffic, visitors and conversions is an ongoing task. It is important to go back and “re-access” your site from time-to-time to uncover new opportunities and fine tuning. Gone are the days of static brochure like websites that never change. Today’s websites are living and ever-evolving. With all this being […]
What’s my Competitor’s Conversion Rate?
The question from the title is one of the worst questions a client can ask an online marketer. Conversion rate is the number of goal achievements divided by the number of website visitors shown in form of percentage. At e-commerce websites, the main goal is usually for visitor to make a purchase, thus making the […]