Let’s say you are launching a new landing page on your website as part of your overall SEO campaign. What key performance indicators (KPIs) for the page should be benchmarked before you begin the optimization work, and what should be tracked after the page’s been around for some time? Depending on the type of your […]
Use of Visual Imagery on Websites – Best Practices that Improve Conversions
Let me start off with a well worn phrase about images, “A Picture Speaks a Thousand Words”. I know, I know it’s oft repeated and done to death, but nothing makes my point better than this cliché. Early web designers took this phrase to heart and left no stone unturned to offer visitors visual masterpieces, […]