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The Yo-Yo Ma Guide To Building a Brand Name Online

July 11, 2012 - Last Modified: July 11, 2012 by Nathalie Lussier

Online Brand

I’m pretty snobby when it comes to music. You’d think I love all classical music with that statement, but it’s actually the opposite. I was pretty much convinced that classical music wasn’t for me, until my last ditch effort to go to a Yo-Yo Ma concert turned things around for me. I had heard great […]

How To Create The Perfect Marketing Message

June 9, 2010 - Last Modified: February 14, 2013 by Dewane Mutunga

marketing message

It’s a wonderful thing to have a great product or service that will really benefit or help people, but if you don’t know how to communicate with people none of that is going to matter. The way you position your communication efforts is so important to not only your sales process, but to your overall […]

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