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10 Reasons Start-Up Businesses Should Employ SEO Practices

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Start-up Business SEO

Starting a business is an exhilarating experience fraught with successes, failures, and worries. Along with coming up with the ideas, you’re responsible for making everything happen from sales to marketing to production.

One way to stem the advertising worry is to employ SEO practices. Search engine optimization is one of those catch phrases that many people use, but few actually do it well. The basic idea behind SEO is to give your business as much exposure as possible on the Internet.  Here are five reasons why you need to start today to drive traffic to your website:

Save on advertising

No start-up has the capital to purchase ad space or hire an ad person right off the bat. Allow your business to bubble to the top when someone is searching for a particular item. Let the searching do the work for you.

Be first

In the search results, your company must appear within the first few pages of entries. If not, the searcher usually stops looking and either tries another search or quits altogether. Research shows that more than 80 percent of users click on first-page results. Less than 5 percent browse past the third page.

Be there

How many times have you searched for something by using a phrase? Most people turn to Google, Bing, or other search engines because they don’t exactly know for what they are looking. When your company appears on their search engine results page, that could trigger a reaction to give you a call.

Bottom line

SEO investment helps you leverage the investment you’ve already made to your company. It’s a way to maximize the site you’ve created.

Stay competitive and relevant

The only constant in life is change, and the digital landscape continues to evolve. However, searching will always be important. Thus, without search engine optimization, most sites would be invisible on the World Wide Web.

Now that you know WHY you need to use SEO, here’s how to achieve it.

  1. Write SEO words or phrases at least twice per paragraph. Obviously, it needs to sound natural. If you have to choose between sounding natural and having those two or three keywords in your paragraph, opt for sounding natural.
  2. Your website must have a site map. This makes it easier for search engines to find it.
  3. When designing URLs, use words and not numbers for different articles and subpages on your site. Also, hyphens in URLS and file names are treated as spaces, while underscores are not. www.yourwebsite.com/get-quote-here.
  4. When creating links within your website, hyperlink text and not “click here.”
  5. Use text in your navigation, not images. Images are counterproductive since search engines are not able to “see” them.

Remember that there is no instant gratification with SEO. Your website won’t become an overnight sensation once you start to employ these practices. It takes time and commitment.

There are many companies that specialize in SEO tactics and can help boost your business to the next level. Before picking up the phone, do your homework.

Search for services or items in your industry. Does your company appear? If the budget is tight (and it usually is), make changes to your site by adding those keywords. Wait a few days and see if your company moves up the ladder.

Image © mopsgrafik – Fotolia.com

Filed Under: SEO

About

Laura Burkey is a freelance writer who contributes to various websites.

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{ 17 Responses }

  1. Veronica says:
    This is brilliant, Laura. I should consider those SEO practicesin order to make my online business searchable and known. I have heard about it before, but this time it made all sense to me. Thanks for sharing this blog!
  2. Sandra says:
    This is brilliant, Laura. I should consider those SEO Practices in order to make my online business searchable and known. I have heard about it before, but this time it made all sense to me.Thanks for sharing this blog!
  3. Justin says:
    100% True to everything above. SEO is huge right now, always has been, and will be for a long time. Its effective, inexpensive (unless you are using a big SEO firm) and saves you so much money in the long run. I own a small business; Kesil Consulting. We focus on web design and implement SEO into every website we create because we feel that if our clients are successful then we are too!
  4. Anchit Shethia says:
    SEO is not everything. If you get proper exposure, People will come to you. A good product that is "Need to have" and not "Good to have" are the once that survive.
  5. Marcus Rockey says:
    Nice article.. I will say that in my opinion SEO should not really be undertaken as an exclusive task. Rather it is good to incorporate SEO with other tasks that are being done. I.E If I create an article, I also create a press release for that article. This was I can get a ton of back links for that post. There are tons of ways to do this kind of thing although newcomers will likely be unaware of it. I say you don't really have a business until it can pay for leads. Nice tips about using hyperlink text and two keyword phrases per paragraph. Thanks Marcus Rockey
  6. Nishadha says:
    Start-ups should employ SEO practices from the beginning because if they choose to embrace SEO later then it might be a bit too late or too cumbersome to properly optimize a website. This is why it is important to employ someone for SEO or outsource it to a proper company from the beginning.
  7. Bob Coleski says:
    This would be relevant if SEO was what it used to be. The game of SEO techniques have changed so much that you MUST be in the socialistic realm if you want SEO to work now. That means conversing with all popular social networks instead of doing the hard-core linking that we used to do. Google will know what you are up to, they always do.
  8. Laura says:
    Hi everyone, Thanks for the positive feedback. I do think SEO is still alive and well, but social networks have nearly eclipsed its importance. Staying on top in the search list is imperative!
  9. Hamza Sheikh says:
    An amazing piece of content. It is really a worthy read for the people that are kicking off their new business in the cyber world, and somehow tackled with technical details and moves of the online world. There is no doubt that one should be appear on the first page with the main keyword.
  10. Shorya Bist says:
    Hi Laura, Nice article ,it is the fact if you want to start a business online than you should give a great important to SEO because it a waste if you create very good site and blog but not visible to its required person so SEO is really very importatnt.Hiring a SEO expert for a website is a nice idea. Thank You Shorya Bist From Youthofest
  11. Garen says:
    I don't write for bots, but will put keywords towards the start of a paragraph if i can without it sounding odd. Put your keywords in your alt tags when using pictures. SEO is leaning towards less is more. Such as strong backlinks and nothing shady. Being social is very important with SEO now. There have been countless updates over the past couple years that have changed the SEO game now. Remember what might work today might not work tomorrow.
  12. Steve Noriega says:
    One of the greatest facts in that article is the percent of people that don't go past page 3 when searching with Google. You should be in the top 2 pages with your targeted keywords, which should be keywords that bring you some nice traffic. Great article Laura!
  13. Jakes says:
    You got some great points. The thing is that SEO techniques evolve and change almost each month. So to tweak our site for a better exposure on internet, we need to keep updated on the latest trends and changes in SEO arena. Only then, we can use it in the apt way to yield good results
  14. Ram (Gyantastic!) says:
    I'm also starting out with my blog and I found your tips very helpful. I thought SEO was gone and you should focus on social networking. Thanks for the insight. Ram
  15. Priya N says:
    That is true. A start-up business must hire a good SEO professional in order to save money from advertisement. An expert in SEO will make sure that the website will get the traffic with many of the keywords. Not only that, it will also create a brand in search engines. An excellent article showing all the reasons to employ a full time SEO.
  16. Ramsay says:
    Agree with your points. I would like to consider an example. Lets take "e-Commerce Websites" which got very high potential in getting successful. If some 3 to 4 e-Commerce startup websites are competing with each other then the one which employ SEO practices will be the leader. I think this is enough to understand things completely, what do you say?
  17. Aasma says:
    Now a days people use internet to search information and to purchase. So it's necessary for any business to stay top on search results so that you can attract targeted people.