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Home » The Famous Blog » 3 Simple Tips to Sell Your Blog for Maximum Profit

3 Simple Tips to Sell Your Blog for Maximum Profit

March 18, 2013 - Last Modified: March 18, 2013 by Shahzad Saeed

Building a reputed blog or website is a lot of work. Once you get decent traffic for your blog, the decision of selling it is harder. But if you have lost the interest on the niche or if you are looking for more funds to invest on other big projects or if you are looking forward to buy another website sometimes you might need to sell your blog.

Recently I sold one of my blogs on Flippa and bought another one outside Flippa. In fact, I really love the idea of buying and selling websites.

Comparing to offline investments, online investment will have higher ROI (Return on Investment). That is why I am always interested in buying and selling online assets like websites or blogs.

So, if you are looking to sell your website for maximum profit, here are 3 simple tips to follow.

Tip #1. Make Sure your website makes money

This is really crucial. Most of the people try to sell away their blog whenever they get penalized by Google or whenever their traffic dries up.

If you are someone who got penalized by Google what I would suggest to you is to wait for some more time to build traffic and money before you jump to sell it.

If you have a nice amount of traffic, monetize the site to its maximum potential. Once you start getting a good amount of monthly income, keep the site live for at least 6-12 months.

If you’ve ever visited Flippa you might have noticed that AdSense publishers can show the verified AdSense revenue.  Most of the potential buyers rely on AdSense stats only because it is easy to fake the earnings screenshots, as most of the advertisement networks don’t provide verified revenue stats similar to AdSense.

However, the higher the earnings history you have for your website, the more money you can make when selling it.

Tip #2. Pitch the potential buyers

Listing your site on Flippa is a good move for getting maximum exposure for the website that you are about to sell. But as a seller, if you want to get maximum value for your website in return you should not remain passive by solely depending on Flippa listing, instead you should move a step forward and let the potential buyers know about your listing.

Find potential buyers on Flippa and warrior forums and let them know that you are selling your blog and ask if they would be interested in buying. You can ask the top bloggers in your niche also. Even if they would not be interested, chances are that they may know some people who would be interested in the acquisition.

If you are selling a site that makes more than $2000 per month, it is better to hire a broker to sell it, because they’ll have connections with a network of buyers and investment firms that an average web owner doesn’t have. They can help you sell your website for higher multiples than a listing site could.

Tip #3. Offer bonuses with your blog

Normally people reward bonuses like premium themes, plugins or free web hosting for a few months. This can be nice, but if you want to get the maximum out of selling your website, provide some amazing bonuses that a buyer can’t refuse.

For example, if you are a creator of any product like an ebook which you used to sell on the website you are about to sell, you can transfer the copyright/ownership of the product to the buyer along with your website so that the buyer will have exclusive rights to sell the product thereafter and make profit by selling it.

Final thoughts

Before making a sale you should have conducted a due diligence about the buyer. It is better to have some kind of trust between each other before directly proceeding to sale.

People used to ask me how much they could expect to sell for. My answer is, there is no such magic number. It all depends on the reputation of your blog. If your blog has a high reputation, you can sell it for about 24+ times of the monthly income. But if it is less reputed obviously your website will be valued less.

Bottom line: Before selling your website or blog, make it a highly reputed one.

 

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Filed Under: Online Business

About Shahzad Saeed

Follow @shahzadsaeed

Shahzad specializes in content marketing for startups and small businesses. He writes on CRO, ecommerce, marketing and design. You can hire him for your next writing project.

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{ 7 Responses }

  1. Sam says:
    Very informative article. It is always a dream for all of us bloggers to buy their blogs and make a profit. Thank you so much for sharing these tips.
  2. Servando Silva says:
    About the money, you normally sell the website for the earnings you'd get in 10-12 months, isn't it? Sometimes it's better to wait a little bit more to maximize your earnings before you decide to sell it, so you can get the biggest profit from it.
  3. Mark says:
    I find this entry really useful. I haven't had the chance to sell my blog to other people. Of course, I'd love to know more on the idea on how to make it profitable first. It just makes all the difference I guess.. I will check on Flippa one of these days.
  4. Wilma says:
    Hi Shahzad, I've thought about selling my sites yet, but it's good to know how to sell a blog for max profit. Some people said that we can sell a site ten times of the monthly income, but now I know we can sell up to 24 times. Thanks for sharing.
  5. Yasir Khan says:
    Customers love freebies. Offering them gifts and bonuses will make them happy and feel important because they also want some other deals aside from buying your products.
  6. bonooobong says:
    Wow that sounds interesting! I haven't heard that blogs could be sold as well. Could anyone explain, on which factors it depends? I mean, if I haven't earned money with my blog, but it has got a very good traffic, do I have the chance to sell it? I just got excited:)
  7. Rashmi Sinha says:
    Great piece of advice. Online business is definitely reaping more capital now a days. These step sounds quite effective. Will keep in mind for sure for future reference. :D Thanks for the share!!!

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