As you may know, many companies and businesses are trying to set new standards in how they manage revenue engine, especially that traditional marketing and sales process has changed dramatically in the last a few years.
Old marketing techniques won’t work for today as prospects now has controlled the buying process.
However, the new marketing tools doesn’t change the basics of sales and marketing. Buying and selling will be always been about conversation.
That’s why we clearly can see more organizations try to learn how to engage and build relationships with consumers. Finally, and after the social media revolution, organizations and businesses realized the importance of moving from the “Like Us” to the “Engage with us” strategy, which I think is the key for generating more sales.
Revenue Engine Book
I’ve got a copy of Revenue Engine by Steven Woods and Alex Shootman.
I must say it’s a fantastic book, and a good source of information, that’s why I decided to share it and review it on the blog.
The book has 10 chapters, a 300+ pages of fascinating information about how to implement best practices and tips proven to increase revenue. It’s not only about how businesses should function today but for how they will operate in the future.
Why Revenue Performance Management is the Next Frontier of Competitive Advantage
In the Revenue Engine book, you will read about:
- Revenue Performance Management
- Search is the New Sales Person
- The Mind of the Buyer
- Unlocking the Back Box of Revenue Investments
- The foundation of the Revenue Engine
- The Courage to Make Hard Decisions
- See: Sunlight is the Best Disinfectant
- Benchmark: Know Where You Stand
- Optimize: Make the Tough Decisions
- The Revenue Engine as a Strategic Imperative
Read The Revenue Engine
This book is not about marketing, it’s not about sales. This is a book about the only thing that matters. Revenue, and Revenue Growth!
I am sure you will find it useful.