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The Revenue Engine as Strategic Imperative

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Revenue Engine
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  • Rated 4 Stars stars
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  • Revenue Engine
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  • Last modified: January 8, 2012

As you may know, many companies and businesses are trying to set new standards in how they manage revenue engine, especially that traditional marketing and sales process has changed dramatically in the last a few years.

Old marketing techniques won’t work for today as prospects now has controlled the buying process.

However, the new marketing tools doesn’t change the basics of sales and marketing. Buying and selling will be always been about conversation.

That’s why we clearly can see more organizations try to learn how to engage and build relationships with consumers. Finally, and after the social media revolution, organizations and businesses realized the importance of moving from the “Like Us” to the “Engage with us” strategy, which I think is the key for generating more sales.

Revenue Engine Book

I’ve got a copy of Revenue Engine by Steven Woods and Alex Shootman.

I must say it’s a fantastic book, and a good source of information, that’s why I decided to share it and review it on the blog.

The book has 10 chapters, a 300+ pages of fascinating information about how to implement best practices and tips proven to increase revenue. It’s not only about how businesses should function today but for how they will operate in the future.

Why Revenue Performance Management is the Next Frontier of Competitive Advantage

In the Revenue Engine book, you will read about:

  1. Revenue Performance Management
  2. Search is the New Sales Person
  3. The Mind of the Buyer
  4. Unlocking the Back Box of Revenue Investments
  5. The foundation of the Revenue Engine
  6. The Courage to Make Hard Decisions
  7. See: Sunlight is the Best Disinfectant
  8. Benchmark: Know Where You Stand
  9. Optimize: Make the Tough Decisions
  10. The Revenue Engine as a Strategic Imperative

Read The Revenue Engine

And, get to know: Why Revenue Performance Management is the Next Frontier of Competitive Advantage.

This book is not about marketing, it’s not about sales. This is a book about the only thing that matters. Revenue, and Revenue Growth!

I am sure you will find it useful.

About

I create websites with WordPress, and I develop Schema Plugins to help SEOs. I am a social network lover. I am also the night creature who works hard to keep this project up. Owner and founder of the Famous Blog.

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{ 7 Responses }

  1. Jupiter Jim says:
    Hesham, I am more interested in your Reviews Plugin with the 5 Star rating system! How cool is that! So impressive! I just love it. Can't wait till you make it available to the general public! Thanks for all your hard work on Thesis Skins and now plugins! Sincerely, Jupiter Jim
  2. shenoyjoseph says:
    Hello Hesham where i can find the copy of this revenue engine book?
  3. marieljackson says:
    I'm looking forward to avail one of these book, It such a learning's for me.
  4. Gina says:
    That # 3 mind of the buyer is one I'm keeping in mind more often. I've been learning from a copywriter how you can target your audience. Apparently, you can have more than one audience in a niche. That's why people stress so much about writing good content.
    • Hesham Zebida says:
      So true Gina, and good advice! Thanks
  5. Ryan Biddulph says:
    Hi Hesham, The courage to make hard decisions...way cool. Having faith in yourself and your abilities drives your business like no other quality. Thanks for sharing the review with us. RB
    • Hesham Zebida says:
      That's the hard part Ryan, thanks for stopping by!