Steven Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. As CTO, Steven is responsible for defining the product strategy and technology vision at Eloqua. Steven's insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction. He was also recently named as one of Inside CRM's Top CRM Influencers of 2007.

Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. Steven is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.

Steven holds a degree in Engineering Physics from Queen's University.

Alex Shootman is a sales leader with 20 plus years of experience in all areas of revenue and profit generation for technology organizations such as Eloqua, Vignette, TeleTech, and BMC. Alex has established a reputation for 'Getting it Done' and 'Doing it Right' in high-pressure situations. He believes that a focus on the basic fundamentals of success; character, competence, experience and willingness to learn will never go out of style.

In his first book, Revenue Engine, Alex draws from his real-life experiences, providing examples of how sales can make the right changes to influence revenue outcomes. Alex is a regular contributor to Eloqua’s It’s All About Revenue blog and is a frequent speaker at sales and marketing conferences.

Alex holds a Bachelor of Business Administration from the University of Texas at Austin.

Alex Shootman, president and CEO at Workfront, is fortunate to have more than twenty-five years of leadership experience at technology companies ranging from IBM, BMC Software, and Vignette, to modern SaaS-based companies like Apptio and Eloqua. Along the way he established a reputation for “Getting it Done” and “Doing it Right” in high-pressure situations.

He is married to his college sweetheart, Brettne, who still laughs at his bad jokes after thirty-four years and celebrates when his clothing is back in style every eight years. Together they have four great kids, Will, Sam, Remy, and Tara. In his free time, Alex can be found trying to convince his legs that they really don’t hurt on a road bike, admiring the view from a 14er in Colorado, or breathing bubbles down on a reef in his home state of Hawaii. Follow him on Twitter at @Shootman.