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Why You Should Use Online Video Advertising for Business

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Online Video Advertising

Changes are always happening online! Internet users are being more proactive from reading plain emails, news and information, viewers are growing to sharing blogs, photos and videos via social networks and multimedia websites. These web revolutions open doors to crucial creativity of advertisers.

As people are getting more into viewing and sharing videos via Facebook, YouTube, Dailymotion and other social networking sites, businesses are also making ways to follow them to monetize on this opportunity. With this in mind, advertisers are also coming up with new techniques and ideas to advertise their services and products using these platforms.

One of the methods being used by companies is online video advertising, more and more business accounts are being created on YouTube on a daily bases, and business are portraying their messages and products online using creative videos.

Advantages of Online Video Advertising

Click Rate: Users tend to click on videos more than clicking on image links and other advert banners, increasing your chances of your video advert being viewed by more users online compared to a banner image.

Stand out from competitors: Video advertising is a great way of standing out from your competitors, by offering and presenting your business in a different way, as users like to see something new and different, creating curiosity about the video online. Plus videos are more attractive and appealing then other presentation methods.

User Experience: By using online videos, it enhances your website and the user experience, also encouraging your visitors to stay on your website longer, giving businesses opportunity to convert more sales.

Attention: Visitors online don’t have time to go through paragraphs and paragraphs of text, as they may be busy or to be honest too lazy to read, they would rather listen and watch something for couple of minutes to get the message they want. Giving a perfect opportunity for business to pitch their services and portray their message in a 60 seconds video.

Networking: Networking is becoming more and more important online especially now in 2011, it goes hand in hand with SEO, and web exposure. Videos are being shared online all the time, you can submit a Video to YouTube, share it on Facebook, Twitter and other networking sites, before you know it your video has been viewed around the world by many. For example YouTube is mainly a networking site to share videos online, but due to the high demand and the way users have accepted videos, it has attracted many business onto YouTube, to use this platform to market and promote their services online.

Brand: By setting up a videos online, this doesn’t necessary guarantee sales and conversion, but for sure it is a way of building your online brand, improving click rates through to your website and showing users a different aspect of your business.

SEO: Advertisement categories ranges from simple texts, banners and then to videos. Right now, advertising through videos is a challenge to some. Many businesses are subscribing to advertising on videos because they see big numbers of people there and potential for business success. However, the marketing effects or SEO (Search Engine Optimization) results are still big doubts to some in regards to videos.

As Search engines crawl text contents but videos do not have that, just the text descriptions and tags  mentioning what the video is about. It means that no matter how beautiful the movie is, the strategy to top the search engine ranks still depends on the text descriptions. Over the past year Google has started to give more and more importance to videos from YouTube and is also displaying videos above other generic search results. Once the video is made, submitting your video onto YouTube can boost your SEO ranking and drive more traffic to your site, as it can rank above other search results.

Ways of using Videos Online

E-commerce: You can record a video of each product you’re selling or your top selling products and show your users how it works and how others are using your product. This works out very effective as users can see the product in action before committing to buy it.

Testimonials: You can record your customers testimonials on a video share them online or on networking sites, along with having video feedback on your website.

Company Message: You could record a one to two minute long video, giving an insight and an over view of your company, along with its key messages, mentioning your services and products. This works well on the company about us page.

Adverts: Video adverts is one the most effective way of using videos online, rather than display image and banner adverts you can display video adverts on websites that accept this, along with also sharing your adverts online on networking platforms.

Demonstration: Sometimes users require a demo of a product along with a user guide manual, you can record a demo of how the product works or how to assemble your product and publish that video online, saving users time to go through your whole user guide, they can quickly watch a short video showing them how to exactly work the product.

Case Studies: Many companies are also now recording their case studies in videos along with a text format of the case study, showing visitors how they have benefited other users, what approach they took along with what was the final outcome.

Interviews: Depending on your industry, you can record live interviews and share them on your website and online. Interviews can be with your customers, suppliers, your success stories, and other individuals in your market.

Training: Online video training is a great time saver for any business, as you only record the video once, and you just need to divert your students and customers to that video, rather than going though each and every individual separately. This saves time for the business, and also gives flexibility to the user to access the training in their own comfort.

Today users are spending more time online, they are also getting more used to watching videos online whether it’s a short clip or a movie its bringing in more audience. As time goes on and the internet advancements rapidly grow, there is a big chance that one of these days, online videos will not only give great experiences to audiences yet good conversion results to marketers and advertisers to.

Are you currently using videos in your business online and share with us in the comments different methods you have tried, along with your success.

About

Wasim’s a project manager at Alrayes Web Solutions along with an online SEO consultant & blogger for business at wasimismail.com, specialising in online business.

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{ 24 Responses }

  1. Barrie says:
    What's interesting is that a paradigm shift is taking place in the way we communicate. In response for the increased demand for video boutique style companies are popping up and charging top dollar for production services. The market as a whole is not yet addressed adequately.
  2. Ash says:
    Online video is definitely the way forward with businesses, as you mentioned , it conveys messages better and adds brand awareness. I am curious what your thoughts are on the rise of video marketing and say 5 years down the line what percentage of companies would have video on their website??Ash
  3. Hung Hong says:
    I normally go to youtube to watch video online and found that almost video got thousand of viewers. That's good if we can make some advertisings from video.
  4. Rodger says:
    Video is a great way to link people to you. Thanks to things like YouTube, many people want the visual effects of videos.
  5. Caleb says:
    I keep meaning to use more videos, but don't seem to make the most of it. Sometimes I'll post a relevant Youtube vid for a post but I've never made a video with ME in it.. ..very inspiring in fact I probably should make this one part of my News Years resolution, huh :?:
  6. Lucy says:
    Video advertising is truly helpful for businesses because it can spread like wildfire when it is as interesting as the viral videos that come out. Sometimes the videos can showcase what the product can do in real time.
  7. Vivek Parmar says:
    online video advertising business is too good at this time, helpful in case studies and social media offers you everything, the way you promote it
  8. Pritam Nagrale says:
    I completely agree that using online video as a marketing tool will increase your business at a faster rate but creating good videos are very time consuming, costly and difficult tasks. Can you give proper guidelines how to create high quality videos at a cheaper rate.
    • wasim ismail says:
      Thanks for the feedback. Maybe i can look into my next article on how to create affordable videos for online use. Thanks for the feedback.
  9. Praveen says:
    Online Video Advertising will definitely help when you have a product for you but i do not think this will help for blogging
    • wasim ismail says:
      Thanks for the feedback. Videos does help in blogging, as many bloggers are now doing video blogs, which gives their readers a different feel and approach to the article, it also shows emotions and even demonstrations of products, and case studies, all these are done on videos. Video doesn't necessary needs to be a selling tool, a blogger can short videos of events, seminars, lessons, which they can post on their blogs Some blogs have a day in a week where they just post a video article. It does definitely help in blogging and brings a new side out on your blog to attract new audience.
  10. satrap says:
    Wasim excellent post. Videos are literally dominating the online advertising market and with the ever increasing popularity of videos and online video sites like youtube, it is a mistake not to take advantage of video marketing. But, I think it takes more effort and time to make real effective videos than written text, but the good thing is that the effort is well worth it. Thanks.
  11. Val says:
    Video is really gaining popularity in online marketing. I personally prefer text, as I consume tons of information daily, and I can read / skim through the text much faster. I only appreciate video when it serves a good purpose, e.g. show a physical product in use. However I realize that for many people watching video is more relaxed and comfortable, and keeps their attention better. Two more uses of video I didn't notice in the article are: 1) Link building. Videos make a great link bait, YouTube has a great natural social network effect, and they provide a do-follow link to user's website. That is no small factor, as I saw profiles with PageRank 7. 2) Video sales copy. I personally hate these, because they are harder to skip through (sometimes there are no controls at all). Some sellers seem to love these, probably for the same reason. I have to admit that when I'm genuinely interested in the product, I can actually sit through a video sales copy, although I start to hate the seller in the process.
    • Wasim Ismail says:
      Yes I know what you mean, but they are effective hence the reason why it's being used by more and more to market products. Thanks for the additional two points.
  12. Dennis Edell says:
    When I first started it was the wave of the future, now it's the wave of, well...now. lol An old blogger buddy of mine used to do both video and text per post. It took more time, sure, but his community grew exponentially. Win-win-win, that's how I plan to do it eventually.
  13. Andreas says:
    All business should use online advertising because, when done right, you can have a great return on investment for your advertising campaigns and most users who visit your site are already at least semi-targeted.
    • Wasim Ismail says:
      Very true Linknami, business should consider implementing videos into the sites to generate brand awareness.
  14. Extreme John says:
    This is an excellent article, I am going into 2011 with a large goal of filming something along the lines of 150 videos for my indoor tanning salon company. We will see how that really goes once the time comes to start filming, but I feel video is where it's at moving forward.
    • Wasim Ismail says:
      Best of luck John with your Videos for the training salon company. Looking forward to see how you get along. It will surely play off down the line.
  15. TJ McDowell says:
    My wife would rather watch video content than read. I think I'd rather read than watch a video, but it definitely depends on the situation. I feel like I get more out of something when I can slow down and think about what I just read. Either way, I think you're right about the importance of video advertising.
    • Wasim Ismail says:
      TJ that’s right, some will prefer to read and some prefer to watch, depending on their situation, by setting up videos on your site along with text, you are catering for both type of visitors.
  16. Gabriel Boray says:
    I know I'm stating the completely obvious here, but this post should have been a video. I love your blog and keep coming back, but with this one all I did was scan the bold text - it seemed really long to make your points.