Give Your Online Content the Exposure it Deserves
In the current scenario, you just have moments to create an excellent impact online. If your website is difficult to find, takes a lot of time to load, is unattractive or hard to understand, odds are you have missed out on potential consumers, probably more than you can expect.
Therefore, how to produce content that draws attention and sticks to the mind of your viewers? Listed here are some of the most effective content techniques for attracting customers and robots such as web crawlers & search engine spiders, while raising search result rankings and sales.
Ensure that your content is consistent across systems and devices
Over 40% of Internet traffic is via mobile phones, but most content doesn’t look great or shape effectively for mobile visitors. Thus, you should consider having your website designed for convenient access on tablets and Smartphones, which essentially means that your online content doesn’t get cluttered on the small screen of mobile devices. One easy and quick way to fix this is to utilize responsive design.
It has been in existence for some time now, but it’s getting even more crucial due to an increasing mobile user-base. It is also essential since Google is now taking into account the mobile consumers when ranking sites in the search results. Therefore, if your website is not providing customers with a good cross-platform advantage, maybe you are making your website vulnerable to a drop in the search result rankings in addition to losing out on potential customers.
Know where your customers are heading towards
Plug-in analytics to your website that will tell you about the browsing pattern of your web visitors. This will give you insights into their information needs and allow you to curate the content on your website accordingly. Maybe you have the best content on your website, but if the visitor has to struggle to get to what he is looking for, the content loses its ability to convert a casual visitor into a paying customer.
Allow it to be simple for visitors to locate what they’re looking for
Let’s take up a quick quiz. Would you rather stick on to a well-designed website with average content or a website with shabby user-experience but with a brilliant content? If you choose the first alternative, keep reading. (But if you chose the latter, you might have found yourself struggling with low visits on your website.) Focus on your information architecture. Take time to effectively categorize the content into tabs, which will eventually make it effortless for visitors to get to the information they seek.
Post ever-green content
It’s difficult to get over some kinds of content posts. We all love to read the ‘how to’ posts. It often works like a magic pill that makes you more knowledgeable, just by reading it. Another example would be short videos. This could be something that relates to your industry or even a client testimony. It’s no secret that (interesting) videos trap attention.
First do some study, & then use appropriate keywords
When you are populating your website with many keywords, believing that consumers are searching for, just take a peek at Google’s AdWords Keyword Tool. Remember the user’s intent. Someone trying to find ‘Windows’ might be searching for data, the actual OS to purchase substituting existing Windows. But, somebody searching for ‘inexpensive Windows’ is more apt to be enthusiastic about buying.
Develop distinctive content
Often, ecommerce website duplicates and sticks same product descriptions as provided by the manufacturers. While this can save you time, search engines desire to see distinctive content and give rank priority to the sites that create new, distinctive content. Every 3 to 4 weeks renew your website content so that the search engines have a brand new purpose to get to your website. If you do not desire to upgrade your content constantly, consider having a blog instead. Featuring new posts regularly will provide your website a reason to be crawled by search engines.
Depict a story
B2B organizations could generally provide samples of how their products and services are employed, like a quick history of how your software was resourceful in resolving a persistent IT issue with a client company.
Display reviews of your offerings
Whether your website offers products or services, enable your visitors to gain access to ratings, reviews and testimonials. You may want to use schema.org to spotlight the ratings & reviews on your website to Google. How does this benefit the visibility of your website content? Well, Google employs these details to make rich snippets on the search result pages. Applying these snippets can lead to a better click-through rate, which results in escalating traffic, and eventually the chances of generating leads.
Give your visitors reasons to trust in your business
Website visitors wish to know whether you are a dependable business or not. Use some type of a credibility seal. Customers also desire to see client recommendations on your website, who talk regarding how your services & products turned around their business.
Have a Blog section on your website
Blogging has become one of the most popular ways to get a scoop of latest trends, news, views, rumors, updates and more. This lets you continuously produce new content loved by search engines like Google. Posts aren’t just indexed but are also shareable through social media marketing, newsletters and more.
Mind the size of the images on your website
Images and other multimedia content should be effectively modified for optimum appearance equally for mobile and desktop users. That top quality product photo might be very much needed, but it may cause missing out on prospective customers.
Quality should overpower quantity
Putting more content to your website only for the sake of it is just a mistaken approach. More pages with loads of content doesn’t necessarily mean more traffic, engagement, or leads. Alternatively, when producing pages of your website, make sure that it is of great value to the consumers, thus elevating your brand.
Begin with H1 and H2 tags in the headlines
Use H1 and H2 tags because they are measured seriously in the recent Google’s Panda algorithm.
Hold the content to the point
Gone are the days when you needed content for SEO reasons. SEO is very important, however now it’s all about applying key phrases in a good way. You should truly have short product information or content that’ll get a reader’s interest, rather than bombing them with lengthy web pages that will give them all the more reasons to switch to your competitor.
Produce content that is social media shareable
Make your content easy to share by placing social media sharing buttons next to your product image or blog post. Reports show that people share more if the social-sharing buttons are easy to access. Thus, if you would like people to share your content, simplify the process by integrating social-media buttons like Pinterest, Twitter, and Facebook on each page.
Promote your content
For almost any innovative content that you produce, make sure to promote with the help of a logo or a website name. In this way when someone employs your content and does not go through links that point back to your website, you might still obtain some credit and may obtain some recognition as well. Put a URL or an HTML code that links back to your website full of graphic designs, images and videos. Furthermore, ensure to share new articles, services, or products published on your website, to be featured on Twitter & LinkedIn if you are going for a B2B transaction and Facebook if you are going for a B2C transaction.
The SMART Framework Should Be Followed
With billions of content shared each day, it’s no real surprise that unprepared, thoughtless and disengaging content misses out on conversions. Sharing of only SMART content should take place.
- Stick to a specific subject
- Memorizable by users
- Appropriate to the requirement
- Relevant to the needs
- Targeted towards a specific audience
To boost the value of your content, you need to set SMART objectives, and by that I am talking about determining what your content is aimed at. You need to assess the acceptance of content by interpreting what works and what doesn’t. If your content is not liked, shared, or viewed, you’ll need to reassess your content creation by returning back to the sketching board.
Enable conversion through your content
We invest an excessive amount of time testing our metrics. Quite certainly we would like to have likes, tweets, & shares, but what a website owner genuinely wishes to see is conversions. Thus, if your content is not transforming into revenue, there’s some problem down the line. So what can be done about it? Firstly, learn the ropes of promoting online content by seeking shares through the social way, by deciding on your objectives, and finally focusing on the final goal. Attract visitors quickly by way of an interesting heading, which offers a story and showcases the content. Having catchy sub-headings may inspire people to carry on with the reading.
Entice your target audience by exploring their wants and wishes. Produce content utilizing their tone of voice, frequently used phrases, & preferences. The images are as important as the content, or maybe even more. The only way you’ll stay connected with your customer-base is by continuously checking your content advertising methods on a regular basis. This may inspire originality, imagination and competition. After all, you’re in a competitive world against different competitors, and therefore you have to continually be one step ahead of them.