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Small Business Case Study: Launch Party to Build Buzz, Still Effective?

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Is this launch party idea a tactic in search of a strategy? These smallbiz owners lost sight of the real objective; To build awareness of their busine

Read the full story: Smallbiz case study: Launch party?

About

Geoff Vincent, a former B2B corporate marketing wonk (worked at FedEx, Amex, CCH, D&B) with an ultra-pragmatic POV for small business about sales, marketing, leadership, people management and other management best practices.