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Home » The Famous Blog » Newbie Bloggers: Commanding Authority With Your Blog

Newbie Bloggers: Commanding Authority With Your Blog

March 24, 2011 - Last Modified: March 24, 2011 by Jane Sheeba 2,300

Becoming An Authority Blogger

When I started to write this post, I just checked out “Command Authority With Your Blog” by Ryan. This post is very relevant to what Ryan is talking about, but I am concentrating on newbies here.

Not to mention, commanding authority is not an easy thing. With blogging, it takes a lot of hard work, persistence and patience. But for newbies, they must first know the “how to” of it. This post is exactly about that!

Every person who is established in a particular niche or a business has been a newbie once. That is unavoidable. No one can start in a new field as an expert, because no one is born expert.

Every person becomes authoritative in a particular field only when he/she is established in that field, has achieved success, and is an expert. The same thing applies with blogging. Darren Rowse from Problogger is a blogging authority because his blog(s) are well established, he has achieved great success with blogging. and he has displayed his expertise on his blogs.

Authority is something that comes after these stages. However, newbie bloggers do not want to show that they are newbies, and every newbie blogger wishes that she is able to display her authority.

So what do you have to do to become an authoritative blogger if you are a newbie?

authority commanding blog

Become an Expert In Your Niche

Expertise in any field is something that you develop. It is something you need to do by yourself. You can expand and deepen your expertise in a particular niche by reading other blogs in your niche and investing in courses or books that are worthy to mold you in the right direction and so on.

When you are a newbie, your first goal should be to educate yourself on the topic. You cannot write about a particular topic if you are ignorant about things in that area.  You not only have to know about the topic, but you also need to know it in a critical manner.

For instance, if your niche is traffic generation, then instead of just learning the methods that help you to drive traffic to your blog, you have to try them yourself and research all possible methods. You should be able to tell others what works and what doesn’t. You must be able to answer your reader’s questions on a particular technique.

Display only The Positives

This is a little bit of a trick. Don’t display negative aspects in your blog. For instance, if you have very small number of Facebook fans, take down that Fan box on your blog. If you have a small number of subscribers, do not display the number. Just put the “subscribe” button.

If you have very small number of comments on every post, then don’t display the number of comments in the post excerpts at the homepage. Make sure that you do not display any thing that shows that you are a newbie and that your blog is quite new.

Have a Pro Blog Design

The design of your blog is what hits your readers first. Even before reading your content, your design will be captured by the readers’ eyes and that will get into their heads before your great content.

Many times, newbies are clearly visible because of their design. I can easily identify that a blog is very new and that the blogger is immature if I see any or all of the following:

  1. dark letters on dark backgrounds
  2. white letters on light backgrounds
  3. flashing ad banners all over the place
  4. misaligned text and columns
  5. too many widgets

It is quite important that your blog “looks” mature. If you can afford to, go for a custom designing of your blog by hiring a professional designer. If you can’t afford that, you can still make your blog look professional by carefully choosing colors and checking on the ads and widgets you are using.

Unique Content:

Of course, many will think that this is so trivial, and many will overlook this aspect, especially when they are starting out. While a blogger is just starting to blog, he will have many other things to worry about other than just posting content to the blog – design, submitting blogs to search engines, setting up accounts in social sites, getting the banners and logos done, taking care of the alignments and other aspects of the look of the blog, endless tweaking and so on. This list can go on endlessly.

A newbie blogger will be under pressure when it comes to creating content for the blog. Many will be drawn to the tendency to post hot content in their niche  and would like to create popularity (mind that popularity cannot be created!). But it is quite important to understand that people won’t take the pain to find a “new” blog with some content that can be found anywhere else on the internet.

Rather, people will surely take the pain to come to a new blog which is delivering unique and useful content – content or a perspective which cannot be found anywhere else. And this helps the newbie blogger to acquire authority. That’s for sure and you can’t disagree with me on this.

Your About Page

I am not going to re-write what Ryan told at his post. But this point needs a mention here for sure. Why? because every newbie blogger easily shows that she is immature through their About page. Craft your About page carefully.

Don’t boast about yourself alone. Even if it is your About page, it should care more about your readers. Rather than mentioning what you are good at, people would want to know what they can get from your blog.

As Ryan points out, don’t write down all your achievements in life. People are not interested in knowing about that. Just tell them what you will do for them; include your expertise in relation to that.

For instance, if you promise that your blog will help people to develop better blogs in future, then you must also tell them why they should listen to you.

On to you…

As a newbie blogger, have you had issues in commanding authority with your blog?

If you are an established blogger, what would you suggest all those newbies out there to be able to build authority for their blog?

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Filed Under: Blogging

About Jane Sheeba

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Jane helps bloggers and entrepreneurs to build blogs that succeed. Get free access to her library of resources by clicking here. She invites you to join her blogging community DoSplash.

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{ 22 Responses }

  1. Mark says:
    Jane, I really like your point about hiding the negatives. I know that one thing most new bloggers face is a lack of commenting on their blogs. If they know anything about PHP, they can go to the index.php file and modify the scripting on that page to show a link to article comments as just "Comments" instead of "0 Comments". Nothing screams newbie like a dead blog with no comments. Unfortunately, if you post a lot, then odds are all of your new article will be low on comments. This hides this shameful fact...;) Great read, Jane. Mark
  2. karan says:
    Well, whenver I visit a new blog, the first thing that catches my attention is the design. A blog having a crappy design that has been saturated to death really turns my mood off, and I really don't care what content the blog has to offer. I know that a lot of other blogs do have the same content which I can consume in a better formatted way, so I guess that first impression is really important.
  3. S.S. Medley says:
    I actually removed About me from the page and replaced it with About the Blog. I didn't want it to seem as if I'm rambling on about myself, since this is a content as opposed to a personal blog. Great tips!
  4. Kavya Hari says:
    Newbie blogger who have to concentrate on unique article beacause it would be more important than the other part. I would like to say thank Jane for given great article on here:)
  5. Cosmin Stefan says:
    Hi Jane! I think the trick is to make yourself unique, like you said about the niche. We can all talk about blogging but there has to be something else you’re particularly good at, same particular topic that no one else approaches. That will give you an edge and set you apart from the others. All the best! Cosmin.
  6. Alex says:
    If you want to become an authority in your niche you have to first learn it and if you want to learn more about your niche you have to read other blogs and then apply those methods you have just learn to create your own experiments and increase your experience. Because, at the end of the day an authority is a man with a lot of knowledge that he got from applying those methods he learned and not the one that has read about them in books. And not displaying your weakness is a great idea too, trying to display only your fortes at least until you hop over a certain level it's a good way to make people stay more then one second to your website.
  7. semmy says:
    Hi Jane another great guest posting! I really love your article. This article really help full for people who want to start a blog. Looking forward another article
  8. prashant rohilla says:
    Great post, Choosing Niche effectively and Pro Blog Desgin are the most Important for any New Bie, and yes always remember "Content Is King".
  9. Bryan says:
    Hey Jane, Great post to get the newbies on the right foot. You've hit the right points in this post. I think a lot of new bloggers tend to neglect their about page. In fact that is how people want to know about you.
  10. Jan Husdal says:
    Hello Jane. You have certainly picked up and learned from what Ryan wrote. What I would like to add is that there needs to be consistency throughout the blog. My way of showing authority is to have an About page with a clear mission statement of what I want to achieve with my blog and then structure my categories and tags (or "menus" if you like) accordingly. This way my blog and the About page are sending out the same message. With 400+ posts it is crucial to the navigation of my blog to have have a clear pathway for my readers.
  11. Nishadha says:
    Your newsletter signup form is really annoying, can't find the close button anywhere since the background is transparent and I don't think even people who want to sign up can do it because the buttons are all blurred. Very poor user experience :-(
  12. Dave Grimes II says:
    I don't think you need to only show the positives on your blog to be successful. As long as any negative topics you cover have a "silver lining"... like presenting a solution... showing the negative side of things can help further your standing as an authority. Although, I DO see the value in keeping your blog positive. No one wants to surround themselves with negativity all day... that's why I stopped watching the news a decade ago!
  13. Patricia says:
    Hi Jane As a newbie only last year, and blogging in a small niche, one way I got known was becoming part of the commluv community. The experienced bloggers not only helped me with tasks I needed to do, they visited my blog and left comments. I did a lot of networking and as I kept turning up to comment on blogs and often had questions for the blog owners, they got to know me. Some are now my dear friends. If they want to know things about my chosen niche, they will come visit my site or email me. So without realising it, they saw me as the authority in my chosen niche too. Doing thorough research and making sure all the facts are given, but in my own unique voice has proven valuable in getting visitors to my site. And I agree with you about the "About Me" page. I always read that when I visit a new blog. Want to know who I am speaking with and also a little about the person I am communicating with too. Thanks for sharing Jane. Appreciated. Patricia Perth Australia
  14. Dana says:
    I think we can also gain the authority by showing our negative side as long as we also provides the solution to make the negativity become positive. :)
  15. Jitendra Singh says:
    completely agreed with all the tips, Jane. Its good for one to follow all the rules to become a commanding authority in ones field. Thanks again.
  16. Saket Jajodia says:
    The most imp point is Design because when anyone come to your blog sees the design, colors and all on your blog and if that person liked your design then he/she might stay other wise Tata, bbye, see you forever.. :p so the most imp thing is design.. Then everything else come.. And nice article for newbies surly helpful.. :)
  17. Jay Costan says:
    Hi Jane!Great article! I totally agree with the part in which you mentioned about displaying only the positives. It gives boosts and a good impression to your targeted audience. Normally, people tend to assess the credibility of the brand and/or the author of the blogger by the way the site is laid out and the quality of the content. That's why, it is always important to come up with quality articles and a professional- looking website if you want to establish a good name for yourself and for your brand. This will also promote successful messaging and brand awareness to your niche market.
  18. Erwin Konig says:
    I want to comment something on the the design of the blog - if you are new in a niche, choose a design similar to sites/blogs in that niche - chances are that people that arrived to your blog also visited others, and yours must fit in the niche (example - don't use a grunge or very artistic style on an blog about latest gadgets)
  19. Mani Viswanathan says:
    Liked the tip of hiding the comments if you've less comments.
  20. Tia Peterson says:
    I agree with you and Sandeep - Accentuate the positives! It will in turn grow the small things (like subscriptions and following) and there you go. Cheers, Tia
  21. Ryan Biddulph says:
    Hi Jane, Thanks for the multiple shout outs! You hit this one out of the park, really spot on advice for new bloggers here. Learn about your craft each day, for you can only churn out expert level content after you've become an expert level researcher. Thanks for sharing! RB
  22. Sandeep says:
    Hey Jane, Thats an awesome peice of content you've put down here... hide the negatives is a really good point... and i agree completly.. people tend to leave if they find that you have only 10 feedburner subscribers... but everyone needs to start out somewhere right... no one is born an expert ... they get there with time, effort and patience I seriously need to look into my about page.. i've overlooked that totally.. thanks for these pointers.. they were really very helpful cheers, sandeep

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