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Command Authority With Your Blog

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Command Authority

Who doesn’t want to be a blogging authority? The perks are unlimited. You gain more readers, expand your online and offline presence, and your sales begin to skyrocket.

It doesn’t hurt the ego, either.

To be viewed as a blogging expert, follow a few basic tips.

Your Stuff Has To Be Good

Like, “Damn, this guy/gal is good”-type good. After I finish reading Seth Godin or Chris Brogan I usually say that. I don’t agree with everything they say, but each dude makes me think.

Your content becomes top notch by practicing writing. A lot. As I mention below, post daily. Also, visit authority blogs. Seth and Chris run two of the best on earth. Check out their delivery style. See what they have to say.

Most top bloggers are direct. Their insight is short and punchy, because they are busy as heck. You might adopt a different style, but if you do decide to write longer posts, please don’t do it from a place of trying to impress people.

Force negates. Authorities make their point and exit stage left. You should too.

Use aWeber to Capture Subscribers

You can use any paid auto responder but I prefer aWeber.

Using a paid auto responder adds a professional air to your blog. This isn’t a necessity, but it doesn’t hurt either. You’ll be able to build a list and gain the trust of your subscribers with greater ease by using a service like aWeber.

Post Daily

The top bloggers usually publish posts daily. Want to be viewed as an authoritative blogger? Post each day. People want their daily fix.

Would you subscribe to a newspaper that came out once a week? Every other day?

Yeah I know…..it’s tough to post everyday. That’s why I included the 2 words “Command Authority” in the title. No namby-pamby junk here. We want to separate the pretenders from the contenders and most of the real players post each day.

Big Header

Tell people how your blog helps them. Express the solution your blog provides in the tagline.

I made an error in this department for many months. I fixed it recently, getting uber clear. Now visitors know I help them to make money online without selling or recruiting. So, I offer a change up to traditional network marketing, MLM, affiliate marketing, or even running your own home based business.

Comprehensive About Me Page

Comprehensive doesn’t mean long and drawn out. It means telling your story and telling your blog’s story.

Authorities get right to the point. They share relevant information about their life and their blog. People could care less that I was a Scholastic Olympian at St. Bart’s grammar school, or that I won the softball toss in the 2nd grade, or that I once hit 10 three pointers in a basketball game (yes, all true).

I discuss how I went into business for myself, the origin of my blog, and how my blog can help you.

Your Turn

blogging authority

How do you command authority with your blog? Please respond in the comments section.

Ryan Biddulph helps you to make money online without selling products or recruiting prospects at RBs Keys to Home Based Success.

About

Ryan Biddulph is a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes and Neil Patel Dot Com. He has written and published 126 bite-sized eBooks on Amazon. Ryan can help you retire to a life of island hopping through smart blogging at Blogging From Paradise.

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{ 25 Responses }

  1. Mark says:
    I find that bloggers are kind of split on the "post daily" rule. Personally, I agree with it. If for no other reason than for the fact that you are building up your content. I like the "daily fix" idea. Get them hooked and then support their habit...;) Great post, Ryan...:) Mark
  2. Michael says:
    Really enjoyed your post and ironically today was one of those days I needed to be reminded as to why I do what I do, and why I should stop doing other things with my blog! Thanks for your inspiration and guidance! Michael CCO OutMaturity
  3. Alex says:
    Hello Ryan, I don't think that you need to post daily if you want to promote yourself as an authoritative blogger, because you will usually make your readers have an information overload, they will not have time to catch up with your articles and may even stop following you, thus only reading your articles with a pause of 3-4 days. I would say, that become and authority in your field is all about what you write, if you write something that is valid, helps others and shows that you know what you are talking about, people will reference it daily and will comeback to read it, no matter how often you post. But if you post daily and right something rubbish because of the lack of subjects to write, you will lose parts of your hard work.
  4. Andreas says:
    Hey Ryan, Inspiring post mate, I started posting almost daily a while ago, but I find that sometimes the quality of the content suffers when you focus on regular posting. I do keep a piece of paper where I scribble down interesting topics to write about so I never run out of a topic. Learning to write is not too hard. Here's the tips I use ( from Darren Rowses' Blog): -create an outline -write in short -say 15 minutes- bursts -do not edit while you write -edit and finish the post next day Cheers, Andi
  5. Shiva says:
    Content is the most important thing that builds reputation and in turn authority for the blogger. I have seen that all authority bloggers write creative and entertaining content, that is the thing that gives them authority. The readers come back to read the compelling content. Also, it is important to engage with the audience to gain authority. Authority does not come easily and takes a lot of hard work. Thanks for the great tips Ryan.
  6. Sandeep says:
    agree with all your points, being a top blogger like anything else requires time, patience and experience.. as you said "post daily" and "improve writing style". Combined with the right kind of knowledge "posting daily" anf "improved writing style" can take you places..
    • Ryan Biddulph says:
      Thanks for sharing Sandeep!
  7. Mani Viswanathan says:
    Yes, Pro Bloggers cut short the long descriptive lines & write to the point. That's a skill which comes with experience. I don't quite agree with you, when you say Post Daily. In my opinion even if a blogger posts 3 QUALITY posts a week, he will be attracting much more visitors than a blogger who posts average posts daily.
    • Ryan Biddulph says:
      Hi Mani, I think whatever works best for you, stick with it. In general, the pro bloggers post every day because hey, pros take few if any days off ;) Thanks for sharing! RB
  8. Steve says:
    Wait a second... I just read a post from you like 90 seconds ago on another blog. I am not going to your site today...my head may explode from simply too much Ryan. Of course another wonderful post, man. Authority and branding is something a blogger really has to work at. Is slowing coming. It can be lost rapidly by trying to promote spamming products. But when you have it is really worth a lot.
    • Ryan Biddulph says:
      Lol Steve ;) Definitely, great points here. Promoting good stuff is a key, for you can offer up wonderful content but if you associate with spammy products your authority lessens. Thanks for sharing! RB
  9. Shailu says:
    Hi Ryan,I have a new blog and I usually try to new post every day plus keeping in mind that post should be good enough and attract people as well. I hope this really work out for my blog.
    • Ryan Biddulph says:
      Be persistent and it will Shailu :) Thanks for stopping by! RB
  10. Jan Husdal says:
    All great points, Ryan, so thank you for the post. I don't agree 100% with daily posting, though, as it can be very exhausting, with little or no effect, at least in my kind of niche. But you're right in that being direct, frank and to the point is what makes you authoritative, of course depending on the topic your blog about and the audience you blog for. My About page is quite extensive, including links to my public presence, and I do have a clear and visible tagline, so we're touching base here. One last thing I did, although I'm not sure it makes me more authoritative, I think it does, was to get rid of all the AdSense on my blog. While it was making some substantial additional income, it made my blog look too commercial perhaps and not so personal and professional as I would like it to be. After all, a blogger without ads is not blogging for money but for himself, at least that's how I would view my blog if I were visiting it for the first time. Finally, not sure this makes me authoritative or not, but I openly publish my audience and traffic stats, since the numbers are quite decent, and hence not worth hiding. That's my take on "commanding authority".
    • Ryan Biddulph says:
      Hi Jan, Great points, thanks for sharing! Posting daily is exhausting but it's the best way to move up the search engines. Fresh content, fresh content, fresh content = more eyeballs + higher search engine ranking. I bet you can find 365 ideas this year if you sit quietly and let them come to you ;) Thanks again and have a powerful day! RB
  11. Wasim Ismail says:
    Also interacting with your visitors, will build authority on your blog, if you can link and connect with your readers that will be valuable.
  12. Fisayo Sanyaolu says:
    Awesome points Ryan. Though as your mentioned, it good to post daily but I think its not that easy for we that take blogging as part time. For me, i post twice a week since I started blogging. Thanks for sharing!
    • Ryan Biddulph says:
      Hi Fisayo, Thanks so much for sharing! RB
  13. Sathish says:
    Wonderful article, Ryan. I am still running my blog without a tag line and a proper about me page. Well, now its the time for me to hit all the areas and make my blog a better one. Thanks for your tips. Will be following you from today. Sathish
    • Ryan Biddulph says:
      Thanks Sathish I appreciate it! RB
  14. Henway says:
    I agree. Seth Godin definitely always has something interesting to say. It may not be true, but it always gets me thinking. Same with Steve Pavlina, and Tim Ferriss. The thing that differentiates these guys from others is that they are authentic, have lots to share about living life, and always have interesting ways to look at life.
    • Ryan Biddulph says:
      Authenticity is the perfect work. The top blogging dawgs all blog from the heart. Thanks for sharing! RB
  15. TJ McDowell says:
    I think a big part of establishing authority on my blog has come from my no-holds-barred reviews. If I really like something, I'm going to rave about it, but I'm not going to gloss over the stuff I don't like either. Plus I often review products before other bloggers in my niche get the chance (actually, there aren't all that many hard core bloggers specifically for photographers, so it's not that tough).
    • Ryan Biddulph says:
      Hi TJ, It helps a ton to tell it like you see it instead of telling it like you want others to see it. Thanks for sharing! RB