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Home » The Famous Blog » 7 Hidden Money Pockets Lying Dormant In Your Business

7 Hidden Money Pockets Lying Dormant In Your Business

March 17, 2011 - Last Modified: February 25, 2013 by Kim Roach

Money Pockets

I’ve been thinking a lot lately about how many of us focus exclusively on increasing our traffic vs. optimizing our existing traffic. So, I’ve decided to write an article outlining 7 hidden money pockets lying dormant in almost every online business.

Simple tweaks that can multiply your profits without generating any extra traffic…

1. Collect JUST email vs. name and email.

In general, the less information you collect on your squeeze page – the higher your conversion rate will be. In fact, collecting just the email address on your squeeze page Vs. Name and email has shown to increase conversion by 7-10%. And let’s face it – no one is fooled by that fake name stuff anymore. We all know it’s automated. So why not get an immediate boost in conversion and drop the name field?

When you have your sales funnel setup correctly, this one simple tweak will create a ripple effect throughout your entire sales process. Because of this small boost in conversion you now have more people seeing your one-time offer (after the squeeze page), more people seeing your upsells, more people reading your follow-up emails, etc…

By improving conversion on the front-end of your sales funnel, you create a ripple effect through your entire business.

2. Use the word FREE in your marketing.

Using the word “free” in your marketing messages almost always increases conversion.

There are a lot of different ways to weave this into your marketing. You can use the word “free” in your headlines, on your squeeze page, or your call to action buttons.

You can also position your offers as a “FREE trial” or a “30-Day Free Trial”.

Eben Pagan does this with almost all of his ‘Double Your Dating’ products‘.

In fact, our most effective squeeze page has a simple, two word headline at the very top of the page that simply says “FREE TRAFFIC!”

The word ‘Free’ is one of THE most powerful words in marketing and you can use it almost anywhere to increase conversion, increase click-throughs, and increase sales.

3. Add an Upsell.

This is a HUGE no-brainer… But it took me FOREVER to finally start implementing this in my own business. Who knows why. I guess I hate extra money 😉

One of the best times to increase your profit is while your customer has their credit card in hand. They’ve just raised their hand and said: “Yes, I want your widget 2000” and now is the perfect time to offer them MORE value. Now, notice I said MORE value. The goal with your upsell is to provide your customer with a killer offer that will add tremendous value to their existing purchase.

There will ALWAYS be a certain percentage of people who want to go to a higher level with you… whether that be through advanced training, group coaching, or done-for-you solutions. If you don’t provide your customers with this extra layer of value, you’re simply leaving money on the table and doing your customers a disservice.

Now personally, I’m not one who wants to have 3 or more upsells. You’ve got to think about the customer experience. And for me, excessive upsells and downsells is just plain annoying. However, I would highly recommend AT LEAST one upsell option that allows your customer to customize their order and add extra value to their purchase.

4. Exit Pop.

There will always be a certain number of people who leave your website for whatever reason.

Unfortunately, VERY few people online properly monetize (and capture) this exit traffic.

There’s definitely a wrong and right way to do this. I’m sure many of you have experienced the ‘wrong way’. You go to a page, try to exit and you’re put through a series of pop-up hell. One exit-pop after another. It’s never-ending.

That’s the wrong way of course 😉

But, exit pop-ups are VERY valuable when done properly.

For example, your sales letter should always have an exit pop that leads to a squeeze page where you can collect subscribers. Our affiliates are currently sending over 50,000 visitors to our Traffic Dashboard sales letter. Now imagine for a moment if we didn’t have an exit pop to capture the exit traffic. We’d be missing out on thousands of subscribers and sales. Plus, each of those subscribers is now cookied with an affiliate link and the affiliate will get credit on any sale that subscriber makes in the future. So as we send follow-up emails and redirect them BACK to the sales letter – that affiliate will get credit if and when they decide to purchase.

You always want to look for ways to monetize (and recoup) your exit traffic. Otherwise, you’ll be losing the majority of traffic that comes to your website.

5. Place 2-3 Ads on Your Thank-You Page.

Your thank-you page is one of THE most high traffic pages on your website – making it one of the most valuable pieces of virtual real estate online. The thank-you page is the page people see directly after the squeeze page, also commonly referred to as the confirmation page.

Unfortunately, most marketers are not monetizing this valuable real estate and therefore leaving thousands of dollars on the table.

In addition to thanking your visitors for subscribing, you should also place 2-3 affiliate ads on the page… also referred to as thank-you page ads. Within our business, we send people directly to our video sales letter after the squeeze page – which results in hundreds of additional sales. We then increase conversion even further through a follow-up series of emails.

Every business online has untapped Virtual Real Estate. One of the fastest ways to add additional profit streams to your business is to optimize your internal
virtual real estate. This could include:

  • Download Pages
  • Bonus Pages
  • Exit Offers
  • Member’s Area
  • Log-In Pages
  • Log-Out Pages
  • Banner Space
  • Etc…

What areas of your web site could be optimized for additional revenue?

6. Footer Links in your Email.

Here’s one that many people don’t think about.

One of the easiest ways to boost your revenue is to add some footer links to every outgoing email you send to your subscribers.

One of the easiest ways to do this is to simply list all of your products after the close of each email. I guarantee you’ll make more sales because
of it.

Or, if you’re an affiliate marketer, you could simply put this at the bottom of each email:

——————————————————–
***Here are some more FREE gifts you should check out***

And then link to 3-4 of your favorite affiliate offers.

Keep in mind that you would need to link to offers that gave away a free gift on the front-end. This could be through a squeeze page, rebrandable PDF, etc., but either way, this is one of the fastest ways to add an additional revenue stream from untapped virtual real estate.

Plus, you could even use this to barter virtual real estate with other marketers. So, for example, you could exchange footer links with another marketer so that you are both continuously generating a perpetual stream of traffic to each other.

7. Add additional follow up emails. Email more often!

Our final profit booster is one of the easiest of all – but very few people are doing it.

One of the easiest way to add additional revenue to your business is simply by adding additional follow-up emails. In fact, adding just one additional autoresponder email could potentially add thousands of dollars to your business over the course of this year. One of the easiest ways to do this is simply to take your most effective broadcast email (simply look for the one that produced the most revenue)
and then add it to your follow-up sequence so that it now goes out automatically to each new subscriber.

And, of course, another way to increase your profits is simply by mailing more often. Most people simply don’t email their list enough. If you’re only emailing your list once per week, you could easily double your income this year by sending an email 2-3 times per week.

Not only will you sell more but you’ll also be developing a deeper relationship with your subscribers – provided that you’re sending them value-driven emails.

Many top marketers swear by daily emails – meaning they send out an email every day. This included top guys like Daegan Smith, John Alanis, Lee McIntyre
Agora, and many others.

Now, a daily email is a bit much for me, simply because of time constraints, but almost all of us could be emailing more often and staying in contact with our subscribers on a more consistent basis – easily doubling our revenues for 2011.

Money Pockets

If you implement even just a few of these strategies, you could immediately triple the value of every visitor who comes to your website.

This article is part of the Traffic Generation Blogging Contest, please add a comment and tweet it to support the author.

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Filed Under: Marketing, Money, Online Business, Website Traffic

About Kim Roach

Follow @buzzblogger

I’m a Social Media Addict…Blogger…Bookworm…. and Running Nut. If you’d like to connect with me, check out my little corner of the web at BuzzBlogger.com

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{ 21 Responses }

  1. Ming Jong Tey says:
    Hey Kim, Absolutely agreed! I especially love the monetization of the thank you page and upsell. You are just leaving money on the table if you do not monetize your thank you page. This is such a valuable place! Also, if we can get out great pdf/video located in others thank you page to complement their products, this will help us to create tons of leads (be it buyers or just leads) without us doing much. Great stuff! Cheers, Ming
  2. Christina Crowe says:
    Hi Kim, Awesome work! I especially agree with you when you suggest to include "free" in your marketing. Let's face it, everyone wants free stuff! Who could resist? And most people are into deals and saving money anyway, especially with today's economy. So creating a free trial of some sort is an awesome idea because you're essentially offering more value to your customers, and most of them will appreciate it in the long run. I'm also a bit lacking in the upsell arena, though I've heard the same advice time and again from other bloggers - I still haven't really implemented it into my own business. Well, that's definitely something I'm going to start doing more of. As for exit pop-ups, I simply hate those! They annoy me like nothing else, and if I'm going to keep receiving them after I've already subscribed to the person's newsletter, blog, and so forth, I'm just going to unsubscribe (most times when I come on a site that has one, I immediately leave anyway). They just seriously annoy me; I also have a really bad Internet connection at times, so sometimes it will take forever for even the pop-up to load. Personally, I wouldn't ever have an exit pop-up on any of my own sites. I don't even like email subscription pop-ups! Though I can't deny that it is effective for some people. I just know how I feel about them and wouldn't ever want my readers to go through the same experiences on my site. I don't care about the extra subscriptions, traffic, or money - if my site starts to annoy readers, you can just forget it! Anyway, you did a great job with this article, Kim. Well done! Christina
  3. Jane says:
    Hi Kim, First of all I should say "Great post". Well you have listed some awesome and indepth information here. Regarding collecting just email or name and email, I hear a lot of people agree with you. I have learned many pros do this. But I somehow have a strong feeling that the blog owner doesn't even care who I am, when they collect only my email. Well it is just my feeling; the masses will certainly want to save some time by not entering their name. Worth split testing and I am going to do it rightaway. The thing about follow-up emails - when you say email more often - Oh I must say that whenever I send out even a regular newsletter (not selling ANYTHING) with some useful tips, I get one person to unsubscribe. Well, there are a lot of people who are annoyed with the frequency of emails received from a particular person, me included. I really liked your points about email footer links and thank you page; things that I haven't tried out so far. Cheers, Jane.
  4. Fran Aslam the Onlinewriter says:
    Hi Kim: Unique title and subject. I liked reading it. All seven strategies will help you boost income and that is the bottom line. However, as some people do not like pop-up, does not meant others can not use it. it is a great attention grabber but have noticed that pop up slows down personal activity. Thanks for a cool post Fran A
  5. DaleLittle says:
    This article should be taped to every surface in every workplace. These tried and true, FREE techniques are so easily forgotten but so incredibly invaluable!
  6. Stella Anokam says:
    Hey Kim: Great post, as usual. These "7 money pockets" should evidently be tops in the scheme of things for any serious marketer. I've added them to my 'to do strategy file' and will start working on them soon. I never like exit pops on websites and so never thought many people actually give in to it. Now that you have confirmed their efficacy, I'm going to start using them. Ryan Deiss also blogged about how requesting for only emails increased opt-in rate, in his split tests. It's amazing how little tweaks like these can make a lot of difference. As a starter, I'm going to fix my Thank You pages.
  7. Juliemarg says:
    You've got so many good ideas here that you've started my mind a-whirling. My most heavily trafficked page is a white paper I did 15 months ago "Facebook Advertising Success Stories" - it still generated a hundred or so downloads a month. Why don't I have any ads on those pages? I will now!
  8. Dennis Edell says:
    9xouta10 daily emails are a big mistake, even if 3-4 "top' guys I haven't heard of in my decade online say otherwise. My advice though, if you're planning lots of follow up, explain this in detail in your welcome email...another must. :)
    • Kim Roach says:
      Good point Dennis! You should always set the expectations right up front.
  9. ariff says:
    I really love the method on putting ads on thank you pages. Never thought of this before. This would really be a goldmine especially for sites that get lots of comments daily and serve ads which pays from the number of impression the ads get. A commentator will be redirected to a thank you page which has ads on it and redirected again to the page where he was at previously. Genius.
  10. Dahlia Valentine says:
    Hi Kim... Funny you should mention collect e-mail vs. name and e-mail. I find myself signing up for way more stuff when it's just e-mail, and I considered that when I set up my opt-in page. I'm going to do a split test and see which one converts better on my site. But I have a feeling that you're 100% about e-mail only being the winning choice. Dahlia
    • Kim Roach says:
      Hey Dahlia, That's a great practice! Examining your own behavior :) I do that a lot as well. But you're super smart to test first. Regardless of what someone says, you should always test it for yourself in your own business because things can vary from market to market.
  11. Alex says:
    Hello Kim, Did you do all this methods and all worked for you? Because honestly I really hate the exit pop-up, even when it's only one, but I do agree that it might increase your subscription rate although you won't sell something to that visitor that day. Collecting, just emails it's a more impersonal method to say, but I have to agree with you. People are usually very lazy and they want something that is fast and easy to do, they don't want a lot of writing, completing endless number of fields, so collecting only emails will, in my opinion, surely increase your opt-in rate. Up-sells are nice too, but not those annoying: if you want to use this feature that is actually critical for the program you have to pay more, I would rather prefer those that you notice when a program has a great new addon that adds loads to the functionality and you want to recommend it to others .
    • Kim Roach says:
      Hey Alex! Exit pops have worked really well for me. I think the biggest key here is that you're focused on adding value. Although it may be fairly impersonal at first, you can create amazing relationships with those subscribers via your follow-up emails.
      • GHarkness says:
        Whenever I am on a site that sells something I might want, I first "test" it with an exit. NOTHING makes me leave faster and NEVER come back than an exit pop. Nothing! Don't care what value is added, if I want to leave, I want to do so without hassle. Then, those pages that don't hold me up when leaving, get another visit from me, if they have something I want to consider buying.
  12. Mani Viswanathan says:
    Great list Kim. The Exit pop point you've brought up is pretty nice. But I must say very few people do the Exit pops the right way :(
  13. William Tha Great says:
    Hey Kim,Thanks for the wonderful article! ( :I'm glad I dropped by famous bloggers! I haven't been here in a while, but I come back to a banger. These are some awesome ways that can help my put some extra money in my pockets. I believe in giving away thing for free. I'm all about hard work and that's the best way for people to realize it.Thanks again!God bless, William Veasley
    • Kim Roach says:
      Thanks William! At the end of the day, business is all about finding ways to add value to other people's lives.

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