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Home » The Famous Blog » Marketing Tips For Capturing & keeping Potential Clients

Marketing Tips For Capturing & keeping Potential Clients

March 19, 2010 - Last Modified: April 1, 2014 by Clara

Freelance marketing tips

Let’s face it, it’s hard out here for even the savvy freelance writer/blogger. With the downslide and economic turn of today’s economy comes closings, layoffs, and downsizing of prominent newspapers and print magazines. Needless to say, these unfortunate occurrences, as sad & devastating as they are, have inadvertently placed unforeseen pressure on the business of freelance writing.

The competition in an already competitive field have just widen in regards to how the writer competes for and capture the attention of reputable, paying markets. The influx of newspaper journalists and magazine writers/editors vying  possibly for gigs in the same genre or market becomes daunting, at best.

You’re too new for this?!

However, this idea that perhaps the competition is heating up shouldn’t cause you to fear and doubt your individual business aplomb, unique product brand, or, what you can do for the client that topples the competition. I found myself in a similar quandary recently when faced with a great magazine opportunity posted online. Knowing that this job was too incredible to pass based upon my fear of competition, I refused to give in to the first negative to cross my  mind, “You’re too new for this.”

I’ll tell you later how that situation turned out. What I want to stress right now, is this: Don’t give up your dream in the face of fear. Set your sights to seemingly impossible, unobtainable goals & set off to conquer them, one step at a time. Only give up when you’ve exhausted every possible avenue to getting the job/client of your dreams. A couple other tips to take into consideration when client trolling?

Client trolling tips

  1. Clients are people who have most likely heard it all-don’t try to impress them with who you are, instead; show them what your particular product can do for them.
  2. Be excited about what you have to offer! Don’t pretend enthusiam where none exists.
  3. Respond to questions promptly & with confidence.
  4. Don’t balk at what seems to be an impossible task. ..be open to an editor’s consideration of your capability.
  5. Impart trust and dependability

Only three years into freelance writing/blogging, I took a bold leap of faith several months ago  and sent a query to  a reputable magazine looking to add columnists. I knew the subject matter, but feared I wouldn’t come across as polished as some of the more seasoned writers. The response from the editor was amicable and questioning. “could I write a feature for their summer issue?”

I said yes! And I did with the help of the editor providing interview subjects… I also got the gig. I’m an advice columnist for a nurse magazine. My tips for going to market with potential clients actually worked for me… try them, they might work for your future writing endeavors as well.  When I signed up for famous bloggers at www.famousblogger.net I wasn’t sure I’d even hear back from them. I was wrong. The response was prompt and personable… happy blogger I am.

This post is part of our Guest Blogging contest, if you like it then why not sharing it with your friends by retweeting it? this will give credits to the author and a better chance to win one of our awesome prizes.  By the way.. you also can participate in our contest, it’s not late!

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Filed Under: Marketing

About Clara

Clara is a freelance writer, blogger and magazine columnist as well as a veteran nurse and poet. She spends a great deal of time focusing upon women issues and writes pr/profiles on authors, fashion, film and celebrities at her popular blog. The just newly released book is setting fire to the publishing industry & media...For more insights to clara's work visit her popular blogs @ clara54.wordpress.com and Wise Woman

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{ 19 Responses }

  1. Cara says:
    Clara, This came at a perfect time. I just recently made the switch to full-time freelancer and have been going through this cycle: Get excited, get discouraged, become doubtful, have fear, take more chances, get a great assignment -- repeat. This helped get me back on the positive track and I am moving forward, full-steam ahead. Thanks.
    • clara54 says:
      Well said Cara! I think we know we're in it to win it when we make a conscious decision to write through our doubts & fears. We just keep-a-going! .-= clara54´s last blog ..A Few Surprises For Clara54… =-.
  2. Jennifer Brown Banks says:
    Thanks for this useful info, Clara! Kudos to you for courageously following your dreams. .-= Jennifer Brown Banks´s last blog ..Guest Post***The Roar Series** Poet Cop =-.
    • clara54 says:
      Thanks Jennifer! Appreciate your positive comments... .-= clara54´s last blog ..A Few Surprises For Clara54… =-.
  3. Chadrack says:
    Clara, must say I'm touched by your inspiring words there, "Don’t give up your dream in the face of fear. Set your sights to seemingly impossible, unobtainable goals & set off to conquer them, one step at a time." That definitely is a key to winning this battle called business marketing! .-= Chadrack@Home Business Marketing´s last blog ..PPC Web Spy: My Invaluable Friend When It Comes To Keyword Research! =-.
    • clara54 says:
      Thanks Chadrack, definitely trying to maintain positives in the face of negatives:) .-= clara54´s last blog ..A Few Surprises For Clara54… =-.
  4. Jason says:
    Great tips. Too often people focus on the "what I'm good at" rather than "what I can do to help the company become more successful". Not just when applying for jobs, but also when selling products (features instead of benefits) and so on. It's why those that DO do that stand out... even though it seems simple, most don't do it. :) .-= Jason @ Make Money At Home´s last blog ..How To Get The Most Out Of Blog Commenting =-.
    • clara54 says:
      Thanks Jason...I'm encouraged by the positive responses! .-= clara54´s last blog ..A Few Surprises For Clara54… =-.
  5. Suresh Khanal says:
    Most of the time I immediately hate them who don't know your suggestion "Clients are people who have most likely heard it all-don’t try to impress them with who you are, instead; show them what your particular product can do for them" Why should I care anybody if they are of no use for me? Very true, I appreciate all of your tips. Hoping to see your posts in future. .-= Suresh Khanal´s last blog ..How much I earn writing posts for blogs? =-.
    • clara54 says:
      Thanks Suresh for your gracious comments & would be receptive to further blogging tips as well... .-= clara54´s last blog ..A Few Surprises For Clara54… =-.

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