Guest Posting works in two ways, either by you writing a post on another’s blog, or you let others write on yours. There are major benefits for both the owner of the blog and the ones who write the posts, but there is also some work associated with it. So unless you intend to carry out the entire task, then don´t because in the end it will only harm yourself!
Guest Post on another’s blog
To get permission to write a guest post on another’s blog is fairly easy, but there are usually some rules to be respected in order for you to get your topic approved.
The rules / guidelines are mostly that:
- The text is unique which means you haven’t published it anywhere else.
- You fill out the author profile, where you will usually also be allowed to post a few links.
- The email you use is connected with a Gravatar profile.
- It’s xxx number of words.
- You may make xx number of links in text.
- You must respond to the comments coming in.
And it is here in the last rule where most work occurs, but also where you create connections and relationships to bloggers on that blog which will also benefit your own blog.
But why write a guest post on another blog?
Because you get:
- Targeted visits to your blog / website
- Your blog becomes known
- You improve your writing skills
- You become better known within your niche
- You increase your link building and SEO
Guest Post at your own blog
There are several good reasons why you should allow guest posts on your blog. It can be because you’re running out of good ideas, but the primary reason should be that it creates additional traffic to your blog because the writer will spread the word about your blog. And the fact that you get quality text on your blog which can help to improve your blog SEO.
This means that you get:
- New users on your blog / website
- Quality content
- New traffic
- Your blog to become more known
- To increase your link building and SEO
But it’s important that you set some requirements on what the text can and should be about, such as SEO, link building, wordpress themes, currency rates or recipes. In short, you set the guidelines. It’s important that you set them before you start so you know what you are looking for, and it is equally important that you stick to them, because a blog post about grilling spareribs is not relevant if your blog is an SEO blog. In order to set the right requirements for your blog, you might want to find some inspiration. This you can get from other blogs that allow guest posts.
There are obviously differences in how easy it is to get started with guest posts on your blog, and getting a post on another blog. Getting a post published on another blog should be the first thing, because this will also spread the word about your blog, hence its popularity.
Places that are open to guest posts could be, for example these blogs.
- Famous Bloggers
You can find more relevant blogs by searching on “guest post” or “Guest posting”, or just how you find blogs it’s up to you.!
Getting others to write a guest post on your blog is harder, because those who are writing guest posts are always looking for some good value for their texts. They all have different things that they view as important for them, but based on a WordPress blogs they might be Cumluv and the new CommentLuv Premium plugin that has KeywordLuv, the blog should have some daily visitors. And from personal experience the higher you’re PageRank is the better and the easier it is to find others that will posts on the blog.
So, if there was ever talk about a situation that is win win then this is it.!