Atomic PR, Global Public Relations

Atomic PR is a ten year old agency that was created on the premise that the PR industry in general hadn’t innovated in the same way that many other industries had over the course of the information revolution in the 1990s. Where advertising, retail, and marketing had widely embraced new analytical and metric-driven approaches to their work, many PR firms still relied on personal intuition and rolodexes to get the job done. With this insight, Atomic PR developed ComContext, its own analytics platform specifically suited to the task of PR, as well as deeply incorporating social media, search, and digital media creation to help meet the new PR challenges of the 21st century.

It’s all just “media” now according to AtomicPR

While there are clear differences in lead times, gatekeepers, and content between “traditional” and “new” media, Atomic PR claims the overall media landscape has largely converged, with tweets read aloud on broadcast TV and major print media outlets seeing greater traffic online vs. their print circulation. AtomicPR understands these challenges and creates multi-pronged campaigns to address all these verticals simultaneously.

For Atomic PR, social media represents a return to the fundamental objectives of public relations.

Public relations has often been about “press relations,” according to Atomic PR, however, the influence of online channels and social media has truly taken it back to its roots. While strong press relations are a core component of any successful PR endeavor, AtomicPR recognizes that often times brands are communicating and interacting directly with its consumers via social media, and a strong understanding on this social dynamic is critical.

I just came across their website today while browsing the internet and reading about public relations firms, and I thought to share what they do! Enjoy your weekend.