Who is Going to Dominate Google?

January 7, 2011 - Last Modified: January 7, 2011 by ben

Back in the late 90s when the internet began to show its existence, we didn’t really see Google anywhere. If you were online at that time, I say in 1997 then you might recall that AltaVista was a famous search engine and Netscape 4 was known as a top-notch browser.

People also used Yahoo a lot too to search for information they needed. In fact, Yahoo was very famous among new and young internet users.

But then, all of a sudden, Google came out of nowhere and dominated the ‘search industry’. So, it means, before Google there were other search engines and directories too that enabled you to search.

The Big Question(s)…

Google dominated the industry long ago and is still the industry leader. The big question is that who in the world is going to dominate Google? Who is going to end Google’s monopoly?

To answer these questions we need to look at Google’s market share as well as their strategy that how they have managed to capture and take over the ‘World Wide Web’ so nicely and powerfully.

So, let’s first take a look at Google’s share in the Global Market and then see what they have done differently:

Google’s Share in the Global Market:

According to the latest stats of NetMarketShare, Google had around 85% of the global market share in November 2010. Yahoo was on Number 2 with around 6% share. Bing, which was believed to be Google’s fierce rival only had around 3% share.

So, from the stats, it seems as though no one will be taking over Google at least in the next decade.

Google Took Over the ‘World Wide Web’ Nicely and Powerfully:

Now, we need to look at the factors that allowed Google to stand-out from other search engines.

Relevance in Results:

I remember that back in early 2000, a friend of mine told me that how Google showed results relevant to your search query. This was something that made me try Google. It was Google’s ability to show relevant results that attracted the users of other search engines and made them… switch! After all, when we search, we need relevant results and Google does a great job in it. Of course, it’s not 100% perfect, but still it’s really good.

Google Adsense Changed the Game:

We all use search engines to find information and every search engine should purely be judged based on its ability to show relevant results. However, with Google Adsense, Google managed to attract webmasters who wanted to make money online. See, when you are getting a chance to earn money from a company, won’t you become loyal? Of course, you will and this also allowed Google to attract more people.

Other Powerful Products from Google:

Other than Google Adsense, Google always tried to ‘come up with’ or ‘bought’ powerful and useful products to keep the web users engaged with Google. For example, Google Analytics, Google Maps, Google Earth, YouTube, Google Adwords (for advertisers), etc. These products are common and well-known on the internet. They are high quality products and remind us of Google as a powerful search engine all the time.

So…What is the Conclusion?

Well, with such a massive market share due to Google’s credibility as well as ability to show relevant results along with powerful products that engage the internet users all the time, it’s hard to see any search engine dominating Google any time soon.

What are your thoughts? Do you see any search engines as a threat to Google these days?

About ben

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Ben Johnson is the Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.

{ 113 Responses }

Augusta Tina says:

We can not compare a facebook, twitter etc with Google. google have their own value.
Sudha says:

Google is far away from all these search engines approach..... Google is the best.....
Adeel Abbas says:

google is far away from these two search engines approch, i think Bing and Yahoo are out of race....Google only Running into this.....google is Become Unstopable giant.....
Selina says:

From everything I read I don't see any competition coming after Google. They own so much and the more tools they create for people they just seem to get more and more powerful. It seems that they have something new every month that just binds people to them more and more. Google adwords, adsense, calendar, voice, docs, buzz, blogspot, books, reader, blah, blah, blah. Seems like they would make a good component to Big Brother or some worldwide take over, no? Selina
Darren Scott Monroe says:

My thing is who is going to dominate conversions? Google is going no where and frankly I am no more waiting for a competitor than I am for the internet itself. However if there are more options for getting traffic that converts? WELLLLL then I am open to the domination conversation.
Rahul Singh says:

Nothing like Google .........nO one Dominate Google Not Even FB , Twitter or Myspace
Vijayraj Reddy says:

i think no one can dominate Google in near future...
Maria Pavel says:

Google will remain from now on a lot of years the best and the most popular Search Engine, they have a lot of money, employees and technology. They're always developing something cool and innovative, they're always working so they're on the right path, not too many chances that Google will 'fall'. Google owns a lot, including Gmail, AdSense, AdWords but on the other hand Yahoo owns the yahoo mails... it's very hard to predict anything, but Google owns the search engine zone, that's for sure. Best regards, Maria.
- Ben Johnson says:
  
  Thanks for your input Maria, yes seems very hard to beat Google, but we can only predict. At Google took over Yahoo, so can't say that even some cannot beat him.
Tom says:

The stats I have seen on search engine market share show that since July last year Google have actually lost about 5-6% to Bing. I am not sure if this is because of the bad press associated with recent search results being poor. Either way I think that Bing will grow but will probably just take up the share held by other search engines. Google constantly brings out new updates and features which keep the engine up to date. The introduction of site preview and the new "most popular site in the last 24hr" (not live yet) feature will surely keep people coming back.
- Ben Johnson says:
  
  There might always be some inaccuracy in terms of stats, but the thing is that Bing is still far behind. Bing needs to work really, really hard to catch up. Thanks for your comment Tom.
jhon says:

Google Adsense has changed the game and forwarded the Google more towards the new journey of progress.
- Ben Johnson says:
  
  yes, this is Google's major weapon for sure :)
Uttoran Sen says:

I don't really think that there will be any search engine that will be able to beat Google, yahoo is way off relevance to be honest, i have dead pages, that died years ago but they are still indexed in yahoo... sad but yahoo search is no good. Bing is trying hard, the bing image search is good, but they don't have the market share and the little share they have is due to their operating system... Bottom line is - No one search anymore, they just Google it! the only thing that can beat Google is sites with real time search capabilities, like twitter and facebook... atleast they are the leaders of the social search, they will have to refine their noise, and then they might give Google some competition in real time search.
- Ben Johnson says:
  
  Thanks for your valuable input Uttoran.
Lennart Heleander says:

Hi Ben, Forget Yahoo, Bing, Microsoft or whatever their name is. Google have people working for them in theirs companies and Google know always the new thing they working with. If someone is going to take down Google must it be something different like Facebook or a totally new company.
- Ben Johnson says:
  
  Hi Lennart, Let's hope Google stays : ) We all are connected to Google now. But, it will also be nice Not to have anyone's Monopoly. Let's see if Facebook comes up with a plan to take over the search market as well. Thanks for your input : )
  - Lennart Heleander says:
    
    I think that the only thing who can stop Google to be so dominant on the internet is the Sherman Antitrust Act.
Karan Labra says:

its really hard to understand Google, at one side they say that copied content aint good and on the other side I have seen autoblogs ranking higher than the original content.
- Ben Johnson says:
  
  That's another lengthy topic Karan. You'll find different opinions on the web.
  - Karan Labra says:
    
    Maybe, your right. Doing a bit more research on that. Will share if I find something relevant.
    - Ben Johnson says:
      
      Sure, or once you get some solid information you can even write a Guest Post and share your experience with all of us.
Isabel Rodrigues - Pro Blogger Journey says:

I don't know about others but I hope its me :P
- Ben Johnson says:
  
  It seems like you have revealed your secret plan here... Thanks for letting us in : )
Dan Lew says:

Q. Who is going to dominate Google A. Me :)
- Ben Johnson says:
  
  LOL... I am going to be very honest here Dan... I will switch only if you will show better and more relevant results than Google... : ) All the best...
  - Dan Lew says:
    
    I guess what I meant was, I will dominate Google using Google :) Have a great day!
    - Ben Johnson says:
      
      Now, that seems like a very creative 'algorithm' of yours : ) Have a wonderful day, Dan.
Caleb says:

All this is true at least until FaceBook came along. Don't forget Google's creator of their ad profit model defected over to FaceBook!
- Ben Johnson says:
  
  Let's see when FaceBook emerges as a Search Engine. We all have to wait and see what happens : )
Sujith says:

Within a short span of time Google has become a synonym of internet. Now the one and only competitor is Facebook. Facebook can exploit their huge social network market to challenge Google. But the marketing tactics of Facebook is so poor.
- Ben Johnson says:
  
  I agree with you Sujith, Actually facebook is not marketing itself as a search engine and their search page is integrated in the profile page of FB users. My prediction is that Facebook will launch a dedicated search page soon with their own web database searching and crawling infrastructure.
Rodger says:

Eventually, Google will be removed from the top. Another company will come out of nowhere. I don't think it will be FB. It will happen to Google like the way Google took over. It will not happen for a few years, though, I don't think. But, who knows? we may be surprised this time next year. I know I won't be the one behind it...That is all I am sure about. ;)
- Ben Johnson says:
  
  We'll find out soon :) Let's see how it goes. Thanks for your input Rodger.
Angelique says:

I don't see any search engines that is as a threat to Google. I've read somewhere that Microsoft and Facebook are teaming up to create another search engine. Let's see if that will dominate Google. :)
- Ben Johnson says:
  
  Well, if it happens then let's see what they come up with. It has got to be something way too cool : )
Arsalan says:

Well, I don't think that anyone can beat Google.
- Ben Johnson says:
  
  Hi Arsalan, Thanks for sharing your input : )
Jenn says:

Dunno, but I'd like to see someone besides Microsoft come up with some serious competition for Google. They are getting way too big for their britches!
- Ben Johnson says:
  
  Thanks for your feedback Jenn. Microsoft is far behind in the search race. So many came to compete, but couldn't survive. Let's see where it goes.
Mani Viswanathan says:

Currently I don't see anyone Overtaking Google. Maybe Facebook is the closest. But when you Consider the Versatility factor, then Google is certainly the kind & is unbeatable for the years to come.
- Ben Johnson says:
  
  Hi Mani, This is how most people see it...Welcome to the club :) Thanks for your comment.
Kevin says:

Cmon' Facebook! If they ever create a Facebook search engine, I'm sure in my mind without a doubt that they're the one who can take down Google. But until then Google will own the internet for many years to come. I don't see anyone trying to do what Google does...
- Ben Johnson says:
  
  Hi Kevin, Yes, Facebook is considered to be the biggest rival now. Let's see where it goes and how it goes. Thanks for sharing your valuable insight.
Dan Lew says:

I put my money down on Google :)
- Ben Johnson says:
  
  Hey Dan :) Thanks for your comment : )
AJ Clarke says:

I will dominate Google :)
- Ben Johnson says:
  
  Hey Aj :) I wish you all the best!!!
Anish says:

I think Mark Zuckerberg should launch a Search Engine lol . Like Facebook is dominating the social networking world,they should make a Search Engine better than Google and introduce a new feature other than page rank
- Ben Johnson says:
  
  Yes, Anish...But their Search Engine will have to be much more powerful than Google : ) That's lots of work.
Pritam Nagrale says:

Facebook is the biggest threat to the Google but still its impossible by any other player for atleast next 5 years to rule the internet. Google will continue to dominate the Search market.
- Ben Johnson says:
  
  Yes, Pritam. It seems like so. Thanks for sharing your valuable thoughts.
Pete Carr says:

The problem for any competitor to Google is the amount of useful tools that Google provide. They provide the complete package so to speak. Yahoo however don't, when you type Yahoo into Google (ironic isn't it) you get sent to a page with news on it, videos and other stuff like weather. Google search engine is 100% focused on you and your search providing just a search box, making your experience totally focused. That to me is the difference between Google and the rest. Pete
- Ben Johnson says:
  
  You are right, Pete. Google has focused on becoming the best in the search industry instead of becoming a portal. Also, their powerful products allow them to engage web users as well, including us. Thanks for your great feedback.
The Bad Blogger says:

Dominating Google... that's a almost impossible task... unless... some super intelligent dude from nowhere create something that's better then Google... well... for the reason almost every business around the world uses Google as one of a tools to business, and can you imagine if Google was shut down... what those online business losses will suffer? It's terrible I assume... Google is almost part of what we human serve nowadays online, but although Facebook is dominating in Social media... but still Google is the one that really can stand out is you are going to search something... so I believe dominating Google is going to take another 50 years for some genesis to do it... I think :)
- Ben Johnson says:
  
  Very interesting : ) There are businesses who solely rely on Google to promote their business. They are so much connected to Google that it will be impossible to move them to any other search engine. From user point of view, again, it's the relevance as well as Google's other services that are making them stick. Thanks for your awesome comment.
Allie says:

For now, I think Google will stay on top because they combine their search engine with a lot of their other services related to SEO. Though some still use yahoo. Even if bing and Facebook partnered, Google is still the preferred search engine.
- Ben Johnson says:
  
  Competition is still there, Allie. The thing is that Google is beating with a huge margin. So, you are right about Google being the preferred search engine. Thanks for your cool feedback.
Paolo says:

There is always place for a new comer in the business, but Google is a very tuff challenger... We can't expect yahoo or bing to do this, so we better hope for a unknown super hero...
- Ben Johnson says:
  
  It will be better for a new-comer to challenge some other business, other than Google :) Thanks for your nice input.
Latief says:

Google always know what people want from search result and Google provide so many free service for webmasters and bloggers and share "little" money from AdSense, I think Google will continue its domination for few years, who knows :D
- Ben Johnson says:
  
  Yes, Latief, you are right. This is how I see it as well : )
Christina says:

Just thought this information is useful Facebook beats Google. Facebook though is not a search engine but who knows what Facebook what might come up with.
- Ben Johnson says:
  
  Thanks for sharing the link Christina. You are right, only time can tell. Thanks for your comment.
Daniel Sharkov says:

Hey Ben, Google definitely seems to be standing rock solid at the moment. I agree with you that for the coming decade the search engine will probably remain at the top. I just can't think of a company that can come even close it. Although Yahoo provides some interesting features, they are still far from the countless of tools Google offers. If new search engine is going to get more popular than Google then it should be something absolutely revolutionary. Otherwise it is just not going to happen. There's just no reason for someone to switch from an established brand to something new and unknown.
- Ben Johnson says:
  
  Hi Daniel, You are right... As long as we are satisfied with Google's services, there is no reason to switch. Google is a established search engine and with quality products they offer, something totally unique will have to come out to compete. Thanks for sharing your thoughts.
Saksham says:

It will be Blekko vs google this year
- Ben Johnson says:
  
  :) Thanks for your input Saksham.
Val says:

Who will dominate Google? DuckDuckGo, of course! Seriously though, if Facebook were to launch a search engine, or even syndicate Bing results, that could shake Google's market share in a major way. And if they found a way to use the social data and statistics they have to give more relevant, personalized results, they might even produce a better search engine.
- Ben Johnson says:
  
  Very interesting point you have brought here Val. However, to compete, Facebook will have to produce more Relevant results than Google, because otherwise people won't make a switch...so easily. Thank you for your nice comment.
Randy Pickard says:

My vision my be cloudy, but indexing the web has become such a gargantuan task that I have trouble imagining how any entity can catch Google. In addition to their pioneering search algorithm, they came up with a breakthroughs in daisy chaining inexpensive servers. Yahoo probably invested $2 billion in acquisitions and engineers before throwing in the towel. Adwords throws off so much cash with its large margins, that Google can spend just about anyone into the ground. As an example, look at how they used the launch of Google Instant to blunt a $100 million Bing ad campaign.
- Ben Johnson says:
  
  Thank you for adding another interesting point to the conversation, Randy. I really appreciate it.
TJ McDowell says:

I think in order for another search engine to make any kind of progress in taking market share from Google, there will have to be something new and amazing the other engines do. I'll give you an example that would change everything. If tomorrow Bing announced that it could now interpret everything that happened in a video or image into text, and the ability to search for videos or images became super-simple on Bing, I'd consider switching. Seriously, there's a lot of image and video content online. Whoever ends up being able to translate those types of media into text will be the leader in the market for years to come. That's just my thought. Maybe a stretch, but it's definitely worth a shot for Bing. They've got to do something big.
- Ben Johnson says:
  
  You are right TJ. They will have to come up with something unique and more advanced to beat Google. Otherwise, it seems that Google is going nowhere. Thanks for your great feedback.
Alex says:

I don't really see any real competition in the near future for Google. Because, although they are on top right now, they haven't rested on their glories and they keep improving, rolling out new services and stuff. The way they started, in my opinion is what made them big. They started with the thought of delivering relevant results. Also what followed, like adsense and clever marketing made them what they are today. I like to refer to their evolution as a snowball effect, they wanted to offer something useful so people wanted to use what they offered.
- Ben Johnson says:
  
  You've said it all, Alex :) Thanks for your awesome comment.
Steve says:

with current levels of development nobody seems in danger of overtaking Google. They're just too powerful to solidified. The important word there is A"Current levels ofdevelopment" with new technology constantly being developed who knows what the future will hold. For a company overtake Google they would have to approach it from a completely different angle. Since Google has all the angles covered now it would have to be a sort of search engine now be far superior using some completely different system. Basically things that don't exist today. Remember at one point Google was nothing and not even a consideration in the search engine market. They built a better mousetrap and soon were serious contender and then the only contender. Chances are one happen anytime the near future but some point times Google will be overtaken just the way markets work. It may be 100 years or 10 years but sooner or later it will happen. chances are it's more towards the hundred year side, though
- Ben Johnson says:
  
  Thank you for sharing your insight, Steve. Yes, to change the game and beat Google, someone will have to come up with something new, unique and more powerful. Thus, I don't have any intentions of becoming Google's competitor : ) :)
mark says:

This is an interesting question as it does not look like anyone will take Google's #1 spot in search in the near future. But, the nature of search appears to be changing fairly quickly, and it does seem likely that additional ways to receive information relevant to what a user wants may become more dominant. That is, people will not need to search as much, and will still receive what they want. Thus, Google could stay the top search engine, but no longer be the top provider of relevant content to web users. My thought is that the whole business of information delivery will change in the next 10 years, not just search. And, where would that leave Internet marketers and bloggers? Well, probably not with much of a different set of core needs and methods. But, the tools used to get the product (whatever yours may be) will likely be different. Then again, who knows? All that I am sure of is that very few things stay the same forever, and I do doubt that Google's dominance will be one of those things. Have a nice day!
- Ben Johnson says:
  
  Thank you for your comment Mark. 'Relevance' is the key when it comes to finding what we need. If Google fails or slows down, someone else will thrive. For example, as said below, people are turning to facebook to find businesses, people and friends. So, it's a different platform that is playing its role to change the game. Well, we have to wait for 10 year and see what happens : )
Fran Aslam says:

Hi Ben: I liked how you crafted the article and your writing style is outstanding. I also agree with all the commentators that nobody can beat Google. At the same time it is universal law of nature, anything that gets a huge rise eventually comes down. I have a feeling Google ic here to stay for another ten years and longer. fran A
- Ben Johnson says:
  
  Hi Fran, Thanks for the compliment. I really appreciate it : ) You are right... The feeling is mutual. We don't see anyone beating Google anytime soon, at least in this decade. Thanks for stopping by.
Melvin says:

Well as Jeremy Shoemoney always points out, the search engine game is OVER. People continually ask on who's going to be the next Google but the thing is its over, the search engine game is not anymore there and those who are at their position will be their forever. Google is THE search engine and although Bing was created to compete with Google, its just not gonna happen.
- Ben Johnson says:
  
  Very well said, Melvin. Thanks for adding this interesting point to the conversation.
Pubudu says:

For sure its not going to be Yahoo.. That company is failing.. Recently they announced that they are going to close / sell some of their services. They also get the help of Bing to power their search engine. According to your post, Google have about 85% of the share, so.. its practically impossible for the time being! :D
- Ben Johnson says:
  
  The feeling is mutual Pubudu. People like relevance that Google offers. So, no point in switching to another search engine. Thanks for your cool comment.
Thess says:

How to beat google? That is probably every search engine developer's big question, but definitely it will take a very long time for them to do so. :)
- Ben Johnson says:
  
  Not just very long, but it seems like it will take a very, very, very long time : )
Rose says:

I don't think any search engine going to beat Google neither, at least in the next 10 years. Considering many good services they're offer which not just for marketers but also coders (Google codes), webmaster (webmaster tools to optimize your website), shopper (Google base, Google merchant), etc. And think that how hard the webmaster tries to implement their website to match Google ranking algorithm. I would stick with Google as I will be too lazy to rework my website again.
- Ben Johnson says:
  
  Very interesting comment Rose. You have added more points to the list : ) I really appreciate it.
Pumama says:

Google is leading search engine and I dont think other can beat Google.
- Ben Johnson says:
  
  This is a common feeling nowadays, Pumama. You are right as we don't see any other search engine dominating any time soon.
Natalie says:

Google used to make me so mad as they were always changing the goal posts for web masters. Lately though, I have been replying more on social media than the search engines for traffic. I think Mike, the commenter is right and the only real big threat to Google is Facebook. No one else has a hope in hell.
- Ben Johnson says:
  
  Interesting comment Natalie. Thank you for your nice feedback.
Mike says:

There are many people who dreamed about dominating Google monopoly, from Bing to Wolfram. However, Google is still the leading search engine until now. I don't think any one will be able to beat Google soon, but Facebook show some potential. Look at it, most of us don't search for our friends and people through Google now. We search their profile on Facebook because that can leads us to more personal information of them. We'll see :)
- Ben Johnson says:
  
  You are right Mike. In terms of searching businesses, people and friends, we do tend to use Facebook a lot instead of Google. So, Google must have seen a decline in such search queries : ) But, still, Google rocks. Thanks for your feedback : )
Barbara Kutra says:

I haven't heard of any new and upcoming search engines that could take Google down. Although history shows big powers can and do fall. Maybe some unfavorable behavior and a fall from grace might do it. But as long as searches are made on Google and we keep following the rules in order to stay friends, I don't see Google going anywhere soon.
- Ben Johnson says:
  
  Spot on Barbara. Thanks for your comment : )
Jeevan Jacob John says:

Hi Ben, First of all, thank you for writing some Nice and interesting thoughts. Google became the "King" in Internet due to a single reason : Quality of its products i.e. Innovation among the engineers and technicians of Google. I can assure you one thing : Google is going to end. But I don't know when its going to happen. If Some other individual or comes up with excellent ideas, then very well, it will be the end of the Google. Note : The end of Google is near. I say this because nowadays, Google is not just awesome as it was (At creating excellent products). Many of Google's recent products - Google Buzz, Google Wave etc. turned out be be an epic failure. Anyway, I thank you one more time for writing on such an interesting topic.
- Ben Johnson says:
  
  Thank you for sharing your thoughts with us Jeevan : ) Nice of you to stop-by.
Patricia says:

Hi Ben I haven't been blogging for long and wouldn't say I know a lot about these things. However, I love Google. If like me you love to research different topics in detail, Google is still king :-) And cos I am not a techie and don't really understand that either; I don't fiddle around with new apps and all the things I see the geeks discussing on Twitter lol So I also don't have trouble with them. What is working for me, I leave well alone :-) Why do people want to see their demise? Is it because they are so successful? Jealously or what? Often see posts about negatives of Google but no-one has come up with something better. Patricia Perth Australia
- Ben Johnson says:
  
  Hi Patricia, You are right. For research and finding info, Google is still King. I use Google all the time. Also, if you come across any techie-stuff, you can always Google as simple tutorial are available for newbies and non-techie people. Let me know if you need any help. Thank you for your reply.
James says:

honestly, although google dominates the search market, and will continue to do so, I believe that they have more to fear from social media than other search engines. More and more people are looking on social media sites for information than on Google, and a large part of my customer base has found me through social networking sites, YouTube (owned by Google, but still it's own entity) and other blogs.
- Ben Johnson says:
  
  Interesting comment James... What you said does make sense that Google doesn't have any threat directly from search engines, but from other platforms like social media and mainly FaceBook.. However, it is in terms of finding your market. Thanks for your awesome comment.
Tia says:

I don't know, and I'm such a creature of habit that I hope no one does. lol I like Google; it works for me. I have hated the changes they've made over the past couple of years, like the sidebar thingy, and the awful Instant (which I immediately disabled and have never looked back). I'm not even a fan of the preview thing. The beauty of Google is the quick, vast set of relevant results. It doesn't need any additional flair. The downside of Google is the amazing ability to game the system. I suppose it's not gaming. But, any time you have a non-human edited search engine, you are going to have people who know how to game it.
- Ben Johnson says:
  
  You are right Tia. I would also love to stick to Google as well. People always come up with tactics to misuse different things. However, Google, I believe, keeps an eye on such people as Google brings different changes from time to time. Thanks for your feedback.
Vivek Parmar says:

i think no one can ever beat the google dominance. Every time it comes with a new idea and new product.
- Ben Johnson says:
  
  This is what it looks like right now : ) Thank you for stopping by.
DiTesco says:

Who is going to end Google’s monopoly? Though question to answer as I believe that at least in next few years, this won't happen. Attempts are being constantly made as we have seen with the BingHoo partnership, Blekko's Launch, and others. Have they made it? I think the answer to that for the mean time is quite obvious. Some say that FaceBook will be the next search engine of choice... Don't believe that either. In short, Google will "maybe unfortunately" continue to dominate the search arena for a while and the only viable threat that I can see, is Bing, but that's a BIG MAYBE :) We'll see
- Ben Johnson says:
  
  Thank you for your comment DiTesco. You are right... Only time can tell if FaceBook or Bing will change the game of not. However, from where we see it, it seems like it will take a long, long time :)
  - Rodger says:
    
    Ben, I think you are right. It will not be anytime soon, but I think it will eventually be replaced. It may not even be by something we know of right now.

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