SEO Tools for Bloggers

10 Great SEO Tools for Bloggers

Conquering the daily SEO challenges thrown at bloggers nowadays requires some intelligent cloud-based software to rise above the fray.

Your success in the real world will come down to the tools you use to organize and streamline your digital workflow.

Below, you’ll find a quick synopsis of 10 of the best apps found online that can make your job as a blogger easier, more efficient and even enjoyable.

1- AdWords Keyword Tool

It goes without saying that keyword research is the starting point of any successful post.

The Google Keyword Tool is a good place to research potential keywords, since a solid chunk of your traffic will probably originate from organic Google searches. Though it’s not the be-all and end-all of keyword tools, it’s a vital weapon in your blogging arsenal that shouldn’t be underestimated.

2- Ubersuggest

Many have found that Ubersuggest is an even more powerful tool than the External Keyword Tool found within AdWords.

It leverages Google Suggest to give you inspiration in the keyword department. What makes Ubersuggest particularly useful is its ability to help you brainstorm keywords you might not have thought of. It will incrementally enable you to build keyword phrases that’ll stand out in the organic results.

3- WordPress SEO by Yoast

Not surprisingly, many bloggers choose WordPress as their preferred CMS.

Making sure that a WordPress-based website or blog is fine-tuned for peak SEO performance is a lot easier with the WordPress SEO plugin produced by respected blogging authority site Yoast. It’ll handle everything from XML sitemaps to snippet previews without breaking a sweat. To automate all of your back-end SEO needs, accept no substitutes.

4- The Google Trifecta

There are essentially three major Google utilities that every blogger should be acquainted with aside from the Keyword Tool.

  • Google Analytics makes tracking traffic and spotting opportunities simple.
  • Webmaster Tools is your one-stop shop for SEO advice and the latest techniques.
  • Finally, Google Trends gives you a head’s up as to what’s currently hot on the broader web that might apply to your chosen niche.

5- Clicky Web Analytics

There’s no denying that Google Analytics is a solid platform, but it can’t do everything.

Clicky Web Analytics is a more flexible option for taking things to the next level. It features a powerful API for crafting your own analytics monitoring options, and its pricing can’t be beat. For roughly $60 per year, you can analyze the living hell out of a lot of daily traffic.

6- SEO Book Toolbar

For years, the SEO Book Toolbar for Firefox has been one of the only reasons that millions haven’t switched to Chrome.

It provides crucial information on the ranking metrics of Google and Bing, aiding amateur and professional bloggers in achieving the rankings they deserve. It displays Google PageRank, incoming links, unique page views and more for any website.

7- SEO Book Rank Checker

Information overload is a consequence of living in a tightly integrated digital world where everyone is a mild Internet celebrity and has a website.

Sometimes, simple tools with a singular purpose are far better. SEO Book Rank Checker allows you to see how you rank for specific keywords and keyword phrases with the click of a mouse button. It also allows you to export data and spreadsheet it to your heart’s content instantly.

8- SEOmoz

Unless you just started blogging yesterday around noon or so, the inclusion of SEOmoz in this list shouldn’t surprise you.

Since the very beginning, SEOmoz has always been squarely focused on a rigorously academic dissection of what SEO is and how to best employ it. Their tools aren’t free, but they’re the Gold Standard in the field and include the Open Site Explorer, Follower Wonk and On-Page Analysis web apps.

9- Triberr

SEO has a reputation for being all about dry statistics and a lot of technical tweaking behind the scenes.

All the real magic happens in the realm of social media and networking, however. Triberr bills itself as “The Reach Multiplier”, and it largely lives up to that claim by allowing users to create their own interaction networks for the natural distribution of quality blog content.

10- Xenu’s Link Sleuth

Geeky name aside, Xenu’s Link Sleuth is an invaluable way to scour your web properties for broken links.

Just download the software and run it on any URL to find broken links for images, Java applets, HTML files, CSS stylesheets and every other element of a normal website. Broken links are bad for SEO, and Xenu is arguably the best way to ensure that your site doesn’t have any.

The X Factor

While the utilities outlined above are no doubt useful, they’re just simple applications.

You’ll still need to provide the creativity required to hit the top of the SERPs. Web applications can actually help you out in this department as well by providing you with inspiration for your next post.Β Blogging success is ultimately up to you, but having some trusty software by your side never hurts.

Matt Beswick is a UK based SEO consultant and co-founder of Pet365 who loves to write about anything web related.


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{ 19 comments… add one }
  • Raghav Thakur March 30, 2013, 1:51 pm

    Definitely google keyword tool is ranked above the all, its the best and the free way of finding new queries….

  • Posh Infosys March 30, 2013, 5:10 am

    Google tools are the most useful SEO tools i ever heard but there are some of tools which was i never used it,so i try to use some of them.but i am little confusing about the ROI.

  • Vkool March 27, 2013, 10:19 pm

    There are some other tools that I found beneficial to bloggers:
    Hypertracker (to track your ROI and unique visit to your offer)
    and Long Tail pro (which allows you to find untapped keywords that not many people trying to rank for). We all know that if there are too much competition for the same keyword, your chance of ranking to the top is pretty small ehh?)

  • Rajkumar Jonnala March 6, 2013, 10:36 am

    i think seomoz is the best tool to analysis the health of blog or website. i too mostly go for this and prefer this to others..

  • Vivek Kumar March 5, 2013, 12:53 am

    This collection is great but I think you are still missing out few of the most important and free SEO tools.

    Opensiteexplorer, ahrefs, traffic travis, keyword researcher v7 ( trial ) and few more.

    In this collection I personally like using wordpress SEO by yoast and Ubersuggest. They both are great tool for every blogger, webmaster and internet marketer.

  • vinay goud March 4, 2013, 10:50 am

    yeah you said addwords is best tool which is absolutely write..as it is provided by google..!!!
    any way ia ma new to blogging this article helped me a lot to learn about new tools thabk you..!!! πŸ™‚

  • Jason Fox March 2, 2013, 2:35 pm

    I really like your blog… I love the Jquery sliding Call To Action at the top. I was hoping it was a plugin, that I was going to “borrow”.

    The article was also very helpful. I signed up for Triberr immediately and applied for a couple tribes, and created my own. UberSuggest seems very helpful as well.

    Thank you.

  • Servando Silva February 28, 2013, 11:46 pm

    I use WordPress SEO by Yoast and Market Samurai to successfully position my articles.
    Most of the time it works, but readers are more important for me, so the content really needs to be reader’s oriented; not search engines oriented.

  • Casey Meraz February 28, 2013, 4:13 pm

    Great info! I started using Ubbersuggest a while ago and it’s saved me a ton of time. I created the Google Doc and now I use it’s API for everyday keyword research. Having this has saved me tons of time and I love it!

  • Keral Patel February 28, 2013, 2:41 pm

    I use SEOMoz and Xenu on regular basis. For keyword suggestions google keyword tool is the best.

  • Rashmi Sinha February 28, 2013, 1:46 pm

    This pretty much sums up everything. These are great tips to make a blog from average to great, all with the use of ethical practices. Reputation, capital, satisfaction…you will get everything by employing these techniques.

    Thanks Matt Beswick for this Info!!!

  • Mohd Aktar February 28, 2013, 9:19 am

    Hiii matt, Yes you are right, Good keywords is most important to get high rank in search engines. I have seen there are so many bloggers they don’t care about it especially new bloggers.

    Awesome post.

  • Matt Beswick February 28, 2013, 7:48 am

    Hey Assma,

    Basically, Triberr lets you create a group of people that you support and who, in return, support you via Social Media. You Tweet or Share each other’s posts to generate additional traffic, increase the relevancy of the kind of content that you’re sharing, and – over time – push a load more readers your way.

    I’ve sent this Dino’s way (one of the founders of Triberr) so I’m sure he’ll be stopping by at some point πŸ˜‰


  • Aasma February 28, 2013, 7:34 am

    Hi Matt,

    I’m not a blogger, but certainly looking to own a blog. But here my question is about “Triberr”. I really heard a lot about it. But seriously I don’t know what it actually does and how it can help to grow any blog. Hope you would explain it to me.

    • Dino Dogan February 28, 2013, 10:25 am

      Hi Aasma,

      Triberr is a social network for content creators. It’s a lot like Facebook but with powerful tools that address the biggest problems any blogger will face.

      For example, Triberr enables bloggers to create their own distribution channels. It offers single-click syndication of both content AND comments (no other platform does that), it fixes all the shortcomings of Facebook fan pages, etc.

      There’s a lot there, and for the last 2 years we’re been focused on developing innovative and new features. This year we will focus on making everything easy and more user friendly πŸ™‚

      We have over 40 000 tribes, and we send over 2 million visits per month to our members. And these are quality blogs which didint have much traffic to speak of before. Our members report quadrupling their traffic within a week.

      Here’s a tweet from Donna, one of our members that was sent yesterday: @dinodogan Stopping by to say Thank YOU Dino…My readership is going wild thanks to Triberr! https://twitter.com/donna_tribe/status/307002754650476544

      I swear I didnt pay Donna to say that πŸ™‚ but thats the kind of results people are seeing.

      I could go on πŸ™‚

      Hope this helps. Cheers.

      Founder of Triberr

      • Aasma March 1, 2013, 3:33 am

        Thanks Dino for your brief response,

        So Triberr can syndicate our content on Facebook, twitter and LinkedIn. Plus it also gives you an opportunity build relationship with niche bloggers by spreading a word about their blogs. I hope I get it right.

  • John Banks February 28, 2013, 6:15 am

    Awesome list Matt,

    I use Yoast, SEOMoz and Triberr. But, I still don’t find they are necessarily enough? Getting shares is great, but the key is still high quality backlinks I feel. Just the other day I ran a test with a post, it had not much written content but a huge infographic. This got lots of pinterest links and before I knew it was on page one of Google for that keyword. Now – in Yoast in was only a yellow light?….

    Other posts I have gone Yoast crazy and got green lights everywhere and they sometimes do not rank as well, maybe because of content, keywords, links – who knows.

    In summary, I think the tools you have listed are useful and will help – but there is no golden nugget answer for SEO.

    Although – you mention SEOMoz tool – the Whiteboard Fridays those guys do are also worth a mention.

    Great post.

  • Tayyab February 28, 2013, 2:39 am

    Every one knows that adwords is best just because it is From Google and they make everything perfect . Peace

  • Yasir Khan February 27, 2013, 7:56 pm

    When building effective keywords, you must use AdWords Keyword Tool. It’s primary purpose is to help webmasters find potential keywords that can be effective in a marketers’ online campaign.

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