Sales Presentation

Elements of a Good Sales Presentation

Sales can be a lot of fun if it is done right. Some people get excited about the income they generate, while others really enjoy the feeling of closing a deal.

When you start your own home based business, you will have to develop the necessary sales presentation skills to drive revenue. The most important thing to remember is that you only get one chance to make a first impression.

That is why your sales presentation needs to be smooth and interesting if you want to get the attention of the audience.

Sales Demonstrations Show Passion

A positive focused sales consultant with passion can sell anything. You must project this in every sales presentation.

The most difficult thing about enthusiasm in a sales presentation is that some people can overdo it. It is tricky because your audience will lose interest if you are not enthusiastic enough, and will lose interest if you are too enthusiastic. This is something you learn from experience and it is one of the more important sales lessons you will learn.

If you really want to keep people interested in what you have to say, then you will need lively sales demonstrations.

The art of sales is something that every home business owner should study. When you study your business sales presentation your income will grow!  No matter what product your home based business sells, you need to give customers and prospects something they can see and touch if you want them to be interested in buying.

Customer Interaction

Every sales presentation starts off with a group of customers and prospects staring at you waiting to see what you are going to say. Over time, you will develop effective ways of breaking the ice and getting people interested in what you have to say.

In order to turn your sales presentation into actual sales, you need to get your audience interacting with you.

During the demonstration always ask questions of your audience. Asking questions is one thing but waiting for and expecting an answer is equally as important.

Another good way to get people involved in the presentation is to make sure you stop and ask if they have any questions.

Always treat questions with respect and answer them as completely as possible. Once the questions start coming, then you can use that to really ramp up the interaction.

Practice, Script, Professionalism

A good sales presentation is rehearsed and smooth. An actor never goes on stage after only reading his/her lines once.

A script for your sales presentation is important. Many think that it is restrictive, but actually a script is liberating. A script is nothing more than a plan.
A well thought out script that is practiced and fine tuned sounds natural when it is given at a pace that the audience can follow.

Many successful sales professionals create scripts for their entire presentation, memorize that script and then practice it in front of a mirror for weeks. Some sales pros even go so far as to give sample presentations to friends and family members. It is important that your presentation looks and sounds professional if you want your customers to listen.

Sales Presentation Beginning and End

One of the things that people take for granted with sales presentations is a well-defined beginning and end. Your audience will feel much more comfortable with your presentation if it can easily determine when the actual presentation starts and when it is done.

Truly successful sales presentations find subtle ways of defining the beginning and end of a presentation. Both should include what they should expect next and what you expect from them.

Sales presentations are critical to the success of any small business. It takes a great deal of planning and practice to develop a sales method that is successful.

Image © auremar – Fotolia.com

Deb Bixler provides home party plan training for direct sales work at home consultants. Learn the proven systems that she used to replace her full time income working from home with systems that work for all direct sales consultants.


Get our latest articles delivered to your email inbox, plus download our FREE 15 minutes later marketing guide.

We respect your privacy!
{ 7 comments… add one }
  • Deb Bixler February 8, 2013, 4:02 pm

    People do buy from people and not presentations but all sales professionals present so it is important to have a plan. A plan allows you to connect better as a person because you are not worried about remembering every thing.

  • Aulia Septian February 8, 2013, 1:25 am

    This is really a very nice blog i have ever read on the sale presentation topic. Often I prepared presentation for different sales product.After reading this blog i’ll surely get some help from the next time in my presentation too.

  • Evan February 7, 2013, 10:04 am

    According to Albert Einstein, “Setting an example is not the main means of influencing others; it is the only means.” We might take one of the greatest thinkers of the 21st Century’s quote further and say “Showing an example is not the main means of influencing others; it is the only means,” particularly as it applies to sales. A sales presentation is an example of not only your product, but your company and attitude.

  • Ryon February 7, 2013, 1:34 am

    A sales presentation or any presentation in that case should be professional as well as interesting for people to understand and also like it. Sales is a topic which has nothing in it other than figures, which makes it boring. A professional will know how to make a sales presentation fun for the listeners.

  • Deb Bixler February 6, 2013, 6:48 pm

    You are so right, connecting with people is what sales is all about… not pitching! When you perfect your presentation, make a plan, it frees you up to actually interact!

  • Murray February 6, 2013, 6:29 pm

    It seems kind of silly but try going out to a flea market sometime. The vendors (some of them, at least) are incredible at engaging people that would have just been walking by. Do a bit of people watching and you can pick up on some of the same presentation skills you can bring to your business, no doubt.

  • Beth Hewitt February 6, 2013, 2:13 pm

    Hi Deb,

    Whilst I agree sales presentations still have there place out there. People are becoming more and more bored with having to watch long pitches. They can see them coming a mile away. I would concentrate more on knowing your products more, knowing the key benefits and USP and then building meaningful relationships with people.

    People buy from people, not from sales presentations.

    Beth 🙂

Leave a Comment