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Continuing our “What’s Up Bloggers! Roundup” series, we are introducing you to Kathryn Lang in our feature today.
To view the list of all of the featured bloggers on Famous Bloggers, visit our Roundup Index!
As you know, the purpose of this series is to “introduce bloggers to their peers in the blogosphere and offer new opportunities to make friends, build collaborations, and get more traffic for your own blog.” Famous Bloggers Roundup #14 continues that “What’s Up, Bloggers!” series by featuring Ms. Kathryn Lang.
Introducing Kathryn Lang
Kathryn describes herself as a hopesmith, dream inspirer, and a master of “It’s all about relationships.” She also says that she is an aficionado of inappropriate laughter and that she can “help you find the time and focus to give your dreams wings and create world domination.” She continues by saying, “As a wordsmith, master multi-tasker, and encourager extraordinaire, I know you have a unique purpose and a designed path. Let’s work together to find it because it is ALL about relationships and we are stronger together.”
Suggested Tool Idea for Bloggers
We interrupt this interview to share a few blogger tools, services, ideas, etc. with our famous bloggers. (And, if you are not famous yet, maybe one of these tools or ideas will help you get there!)
Sign up to be considered for a Famous Bloggers feature and a free interview video featuring YOU. The sign-up form is here.
One tool that has come to our attention is Ubersuggest and making your blogging life easier. In fact, we love it so much that we have probably mentioned it previously!
If you are a blogger, like Kathryn, you probably understand the need for blogging that is seen (read!) by others. In order to get there, it is helpful if you are found in search engines. And, in order to be found in search engines, it is helpful if you understand SEO (search engine optimization) and one of the starting points, keywords.
Fortunately, it is not rocket science and there are some tools out there to make it easier for you. One such tool, that makes it super easy, is the Ubersuggest keyword tool.
There are some great tools out there and some of them help you with keyword research and keyword suggestions. Some of them are paid. Hey, that isn’t bad, but why not get it for free? Yes, Ubersuggest is free! And, you would never know it from all of the cool results (including competitive analysis) that it provides you.
There are three primary metrics that you want to know about your keyword, keyword phrases, or the keyword suggests that Ubersuggest will help you find:
- Search volume (how many times is that keyword searched for in a month);
- Cost per click – CPC (how much are people paying in advertising, per click on the keyword);
- Competition (what is the other guy doing so you can beat them at their own game).
Ubersuggest has some features that outdo THEIR competitors:
- As we mentioned, they are FREE;
- The interface loads super fast so if you have that incredible idea in your head and you type 90 wpm, you won’t lose the idea waiting for Ubersuggest to load with your keyword suggestions;
- Ability to sort. The three metrics we mentioned above… you are able to sort your results by any one of them, helping you to narrow down and drill down to the information that you need – quickly!
You want to be sure to find keywords (or use those that Ubersuggest suggests) that have a search volume. If no one is looking up that keyword, it is not worth using for SEO. Oh, you might be able to use it for paid advertising, because no one will be clicking on it, so it is not likely to cost you in a CPC situation, but why not find a word that has some decent search volume, that is somewhat popular, but not too popular? In looking at art museum (try it yourself by visiting Ubersuggest and typing in art museum), we see that the search volume is fair, at 74k. The CPC is doable at $2.07 per click. The competition is .03, which is a bit lower than the sweet spot of 0.1 to 0.7. Fortunately, you can use Ubersuggest to look up other keywords and use the results to narrow your keywords to just the right one for your blog post on art museums.
Also, don’t forget to take advantage of deals that our Famous Bloggers Proprietor, Hesham Zebida, brings your way, with his wonderful schema software!
Back to our Famous Blogger, Kathryn Lang…
Some of Kathryn Lang’s Accomplishments
One of Kathryn’s more memorable accomplishments is that she won the first #SELTI (SouthEastern Literary Tourism Initiative) short story contest. The objective of the organization/contest is to link tourism and literature. And, here, Kathryn was one of its first winners! She won the award in 2012.
Kathryn has also been noted for the following:
Kathryn is also known for her quick wit and her focus on relationships and encouraging others to create and maintain relationships. As she puts it, “Stop trying to sell things or to build numbers.” She encourages people to “go back to the basics.” Those basics would include the creation of “lasting connections with people.” It also includes focusing “on being relentlessly helpful.”
Featured Content from Kathryn Lang
- Kathryn publishes regularly on her website
- As referenced above, she is also an author of several books (and a motivational and instructional speaker).
Kathryn Lang’s Aspirations (and some Inspiration!)
When asked about her aspirations, Kathryn says, “I will be in a position to ‘turn the world upside down’ by keeping it simple, staying positive, and being focused on helping others.”
That IS inspirational and we like your aspirations, Kathryn!
Finding Kathryn Lang on the Internet and Social Networks
As she says, “You can get a little bit of encouragement and hope (with a dash of snark to keep it interesting)” by visiting her at any of the links mentioned.
Wrapping Up the RoundUp/Feature
There you have it, another “episode” in our What’s Up, Bloggers! series. It’s been an opportunity to introduce you to another blogger you haven’t met before whose articles, research, experiments, advice, and opinions may give you new opportunities to make friends, build collaborations, and get more traffic for your own blog. Don’t forget to go introduce yourself to Kathryn, and say hello from all of us here at Famous Bloggers!
Thanks for reading (and sharing)!