Quality Links Infographic

What Makes Up a Quality Link?

Whether we like it or not, SEO is not dead.

One of the most common SEO strategies is link building. It is therefore important to learn the quality of a link and what makes a link to be considered a “good link”.

In a Link Evaluation Survey by SEO Gadget from 500 individual participants shows that SEO professionals look for the following in a link partner:

  • a. Domain Rank
  • b. Page Rank
  • c. Website Relevance and Domain Location
  • d. Suitable and Unsuitable Links
  • e. Likeness to Link and Social Metrics
Quality Link Infographic

Quality Link Infographic

Those are just some of the most common metrics being used by SEO practioners when determining whether a link is a “good link“. What about you, what factors do you consider to determine whether a link is good or not?

Jonha Revesencio is a Social Media and Community Manager, Personal Finance Blogger. She loves to curate Infographics. Connect with her on Twitter and Facebook!


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{ 11 comments… add one }
  • Larry James July 24, 2012, 5:55 pm

    I think that page relevance is the most important factor. The page that is linking to you should be about the same topic as your page. If it is, it is a quality link. I agree with TJ McDowell, new pages have the opportunity to grow and become more popular.

  • TJ McDowell May 18, 2012, 8:57 am

    This may seem odd, but I try to think more along the lines of future page popularity instead of current page popularity. If a page or post is newer, it hasn’t had the chance yet to put up a fight. Does anyone else do this same thing?

  • Steve May 17, 2012, 11:22 am

    Wonderful infographic Jonha,

    It is very clear with this visual representation what is important in a link!


  • Robert Rogers May 17, 2012, 9:55 am

    Great article, Jonha! It is always a struggle to identify and establish great links. What I have learned is that the more organic you can make the process, the better the links end up being. When we treat them like a real relationship, we are able to create more efficient connections that will help over the long-term.

  • Karen May 17, 2012, 9:25 am

    People need not panic because of the unleashing of Google’s Penguin update. They just have to work things out organically and not rely with spammed content.

  • Annie May 17, 2012, 5:43 am

    This infographic is definitely one of the most important and I just hope this can benefit a lot of people.. Thanks anyway for the help..

  • Aasma May 17, 2012, 2:41 am

    Social Metrics now play important role no doubt about it. thanks for solving the puzzle of “quality link”.

  • Trung Nguyen May 16, 2012, 9:48 pm

    Thanks for sharing this infographic, as many of you know, for doing SEO, it’s almost about backlinks, so we should build high-quatily link to get high ranking on SERPs.

  • Sally Brown May 16, 2012, 9:40 pm

    This is very informative and I’m surprised that ‘page load’ is lower than ‘spelling and grammar’. I am, however, happy that the latter is more important. Not that my site doesn’t have some errors with spelling or grammar, I try very hard to use correct English.

    I’m amazed at the number of people how have so many mistakes on their site. I think bloggers need to be more careful with spelling and grammar as these are shown to be important in this graph.

    Thanks for the info. Sally

  • Ryan Biddulph May 16, 2012, 9:17 pm

    Hi Jonha,

    Super cool graphic! Digging InfoGraphics more these days…something about visualizing pictures which makes it easier to learn. Eye candy 😉

    Relevance and site authority seem to be important. Google feels birds of a feather flock together. So I am penning value-packed, insightful comments on authority sites like problogger before spending any time writing comments on low page rank sites. Just makes the most sense to me.

    Want a successful, well-read blog? Hang out at successful, well-read blogs. Pen helpful comments. Establish your authority. Dig deep. Add immense value to become valuable. Eventually, you are viewed as an authority, in a similar light as top shelf bloggers. Be patient. This might take a little time as people are influenced by your message. But as you expand your presence, your influence grows, and you begin to generate serious link juice in the process.

    Be like these authority sites. Pen helpful, usable content, link up to top shelf sites, prosper.

    Thanks for sharing your insight Jonha!


  • Lisa May 16, 2012, 7:05 pm

    Love this visual – never knew a site’s theme could make a difference! This one has a lot of info, thanks for sharing it.

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