Social Media Marketing is a form of Internet Marketing that implements various social media networks for the purpose of achieving marketing communication and branding goals.
Professional social media services primarily covers activities involving social sharing of content, video, and images for marketing purposes, as well as paid social media advertising.
Social media networks are amazing and useful resources for businesses of all sizes looking for promoting their brands online. These social media platforms themselves are free to use, and they also have paid advertising options specifically for those brands which aim to reach even more new audiences.
It has been found that social media marketing has a 100% higher lead-to-close rate as compared to outbound marketing and around 84% of B2B marketers use social media in some form of the other.
No matter what your business is about, using social media as a marketing tool can surely help you grow your brand and increase your business profit.
The importance of professional social media services for your business includes the following:
Using Social Media for business boosts your site’s SEO
Search engine crawlers know which pages are earning traffic consistently and which pages are just forgotten and ignored.
A good content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages through social media will cause them to climb much faster in the search engine result pages.
Social Media Services increase brand awareness and loyalty
When you have a presence on social media, it becomes easier for your customers to find and connect with you. And by connecting with your customers on social media, you are more likely to increase customer retention and brand loyalty.
Social Media helps in generating higher converting leads
Through regular interaction and timely customer service, social media increases sales and customer retention.
Social media has been rated as the most effective way to identify key decision makers and new business opportunities.
Social Media increases website traffic
One of the biggest benefits of using social media for businesses is to increase your website traffic.
Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
Social Media Services provide rich customer experience
It has been found that over 67% of customers now go to social media for customer service.They expect fast response time and 24/7 support.
Even if you are not on social media, most of your customers expect you to be.