Ads Pricing

How to Price Ads on BuySellAds using the Awesome Advertising Directory

This is one of the most repeatable questions our fellow bloggers asking me all the time about advertisement pricing, so… I thought it would be nice chance to help someone out there pricing their ads, probably because I am taking the BuySellAds adventure personally, so I am going to give you my experience with BSA service and try to answer that hard question, and I will also share some thoughts and extra information about ads pricing on BuySellAds after more than four months of a double face experience being an a BuySellAds advertiser and publisher at the same time.

This experiment is a little expensive

First of all, I want you to know that this experiment is a little expensive, and while everyone try to earn from selling ads, I had to pay almost all my blog earnings from BSA ads to try advertising on the same service, I really don’t care that much when it’s about learning how things works for real by myself, I will not depend on this matter on reading some poor articles or blog posts that can be found here and there! And actually the real main reason behind all this is that I want to learn, and then I will be able to write some useful references that could help someone out there to make money from selling ads on their blogs, and to learn how to make money, you have to spend some money. (Do you agree?!)

One advertising thing I haven’t try yet!

One thing I haven’t got the chance to try yet, which is buying an expressive ads on some really high traffic sites, I really want to do this but I need to think very well about this step, I need to know what exactly I am going to advertise for, as this will cost me big money comparing to my blog earnings as a publisher!

Selling ads at Buy Sell Ads

Generally speaking, if you decide to sell ads using any service exists in this world, you will never sell from the first day, and maybe it will take you more than month to sell ads on your blog depending mainly on your blog traffic, and some other important factors.

How do I set a proper Price for my Ads?

It’s kind of love story between You and the advertising company or service!

It will take some time to find your truly advertising service, so.. never rush when it’s about making money from the internet by selling ads on your blog, feel the love of what you are doing, and try to find your own ways!

I have searched for information about pricing ads spots all over, I have found some basic info about the topic, but nothing really helped me, so.. I am sure that you will not find a complete guide that explain it all, you will not even find an advice that helps for real!

So I am going to tell you how it worked for me, then you can decide your price, just put in mind that this prices are taken from a “Blogging Tips, Making Money, Marketing” niche blogs, probably everything will differ if you are from another niche for example the design niche which is very popular at BuySellAds directory.

So, let’s talk now about Pricing your Ads on BSA!

Visit the BuySellAds directory

bsa directory resultsThere is a magical panel that you can use to find exactly what you are looking for, scroll the bars and adjust the results, then check those blogs in your niche, remember that you need to look for this particular information about :

  • How publishers are pricing their ads
  • How many spots at the same time
  • Where they display their ads
  • Which spots are already sold
  • Who purchases those ads

It’s highly recommended to take some notes while you are following these steps, this will help you to focus! (maybe build a table of content will help most)

Put in mind that it’s extremely useful to have the eye of advertiser at this moment, so.. let’s think that we want to buy some ads on those blog we are about to discover, this will help a lot on fixing ads on your own blog!

Now, let’s talk a little about each point that you should concentrate on, or at least let’s try 🙂

  • 1- How other publishers are pricing their ads?

This is very important step to start with, using the BuySellAds directory is amazing to discover the unknown about other publishers, it’s an awesome tool if you think about it, so.. even if you are out of the service and not welling to participate selling or buying any advertisements, it still a very good directory for blogs, and a nice tool to find some interesting blogs to visit.

Pick up some blogs in your niche that has similar content and traffic of yours, don’t just look into the numbers, you must visit them!

  • 2- Where they display their ads?

Now that you are visiting those blogs you can see where they are displaying ads, and you will have the chance to check out their blog layout and design, it makes a lot of sense that a blog with a good layout and ads placements will actually sell more ads!

  • 3- How many ads spots to display at the same time?

This is very dangerous, so I think we better take care and try our best to minimize ad spots on our blogs at the beginning of offering them, I always believe that sold ads bring more sold ads, advertiser will look into your blog and will not like it that much to have their ads between tons of other ads, so don’t start with adding so many spots, actually one or two will perfectly do the job!

  • 4- Which spots are already sold?

Now you can compare the information you have got from several bogs at this point, I imagine that you have now some nice stats, prices and other elements in the table of content you have created, so… start to check how many ad spots are already sold and build you knowledge, and try to feed all this into your mind.

It’s now all between your hands, you probably know how to price your ads!

  • 5- Who purchases those ads?

One cool idea is to take notes and list those advertisers when you see their ads repeated in some of the blogs you are discovering, now you are able to check their services, prices and probably you will have a source of the most advertiser on your niche at the BSA directory which leads to another sub step, we call it “Finding Advertisers”!

Finding Advertisers at BSA

finding advertisers

I have came across different ways and behaviors of advertisers, the most interesting thing I discovered that a very high percentage of advertisers in the BSA directory are actually affiliates, yes.. they are not advertising their own services or products, they are just trying to make money from affiliating to other products and services, this is why the process of finding advertisers became more difficult as you might not have a chance to meet the advertiser face to face, there is no contact information provided, all what you will find is an affiliate link and sometimes it’s has a redirecting link that is hard to track!

So, to find the original advertisers you must check the link (URL), you don’t have to click on the ads, you just need to put your mouse over an ad to see where it will lead if you click on it, this will show in your browser status bar message!

By following this instructions you will then can filter your advertisers list, and break it into two useful lists!

Breaking your list into Advertiser and Affiliates

Yes! This is what you will have at the end of your “finding advertisers journey”, you will get a list of pure advertisers who buys ads to promote their own services and products, and another nice list of the most popular affiliate programs that affiliates are actually promoting by buying ads to making money from it!

What’s the most easy to Sell Ads Spots?

Ok, here is my notes, taking them or leaving them will always depends on your blog niche and traffic, so this is not a final!

I have sold every single 125×125 ad spot I have placed on this blog since I started with BSA service, this makes me believe that the 125×125 banner advertisements are the best to go for, stick it to your sidebar, price it well after comparing your site to other blogs in your niche, and you will sell it for sure, it’s just a matter of time!

I have also sold a few advertisements in the after content (after the article), this is actually a very interesting area in out blog, almost all readers has to pass over it, especially because the related articles links and thumb images, social buttons, tweet box, and some other important stuff are located right after content (after the post).

I have also sold one advertisement which is not related to the blogging niche from any side, it was a 728×90 ad placed on the blog footer for a few months, it was actually the first ad I have sold by BSA service.

I haven’t got any luck yet selling any of other sizes and placements, probably because of the pricing or the size itself as it’s not stander, so .. I am thinking how to fix this problem, I need to set a stander banner ad size on the top of articles spot without touching the blog header. (Any suggestions?!)

But anyways, now you know the most preferred and easy to sell ads spots banner size which is the magical 125×125 image banner.

How I started to price my ads at BSA?

In the last 4 months I had to play a lot with my ads prices at FamousBloggres.net just to find the best price that will attract advertisers, I will share with you the history as I remember it, so maybe some of these numbers are not %100 accurate but for sure it will help you start pricing your ads for the first time depending on your blog traffic (impressions), put in mind that this information is from my personal experience and it’s the way I see it, so… you can always put your own touch to it, and don’t forget that your ads pricing strategy should be “Test.. and test.. and more test!”.

Page impressions Ad price per month
10000 $10.00
20000 $19.00
35000 $39.00

Take a look into FamousBloggers BuySellAds page:

Looks awesome 🙂

famous bloggers buysellads

Visit FamousBloggers BuySellAds page to take a closer look, and maybe buy some ads 🙂

I hope this information will help you on setting your ads prices and finding advertisers, I wish you good luck with your money making strategy! And like always, I love hearing from you, your thoughts is so important to me!

I create websites with WordPress, and I develop Thesis Skins. I am a social network lover. I am also the night creature who works hard to keep this project up. Owner and founder of the Famous Blog.


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{ 65 comments… add one }
  • Rakesh September 21, 2011, 12:19 am

    Can you guys please tell me what is the minimum pageviews they need per month to approve for a new blog? They mentioned 100k but do they really look for that count?

    • Hesham September 21, 2011, 5:08 am

      Yes, it’s 100k as I remember, and yes, they check every blog before approve it!

      However, I suggest that you just give it a try and see what they will tell!

  • Arun September 15, 2011, 2:51 pm

    Really this is a nice idea to get BSA Ads sold. Your price technique is 1$ CPM and when impressions goes higher a little less than that, but I priced 1.2CPM which is very less for me when compared with the CPM other networks give me. You may ask why I joined BSA then, I’m having idea of direct ad sales with most reputed companies.
    But only after getting approved I saw that no big or reputed company like apple, samsung, intel or amd buy ads through buysellads. Much frustrating

  • Eddie Gear August 21, 2011, 8:15 am

    Hesham, I have good visitor count and pageviews. However I am yet to sell a ad spot.

  • Atulperx March 28, 2011, 6:44 pm

    Hmm You have published very detailed info about BSA and newbies will sure learn from it . I just want to confirm that is Google analytic report page views and BSA impression similar in ratio or their is another method to count them . I am planning to join it in next one of two month and already planned price comparing to competitors :p .

  • Neeraj Rawat March 17, 2011, 2:54 pm

    I dint get this table

    10000 $10.00
    20000 $19.00
    35000 $39.00

    ads will be there on all the pages of the website as its on sidebar so are these the pageviews to the ads surely I am wrong if not then how you trackback the pageviews to the ads

    • Hesham March 17, 2011, 3:39 pm

      Yes, these are the page views, BSA count them for you!

  • Vivek Parmar January 5, 2011, 11:43 pm

    thanks for sharing these tips, as today i have been approved by BSA now looking how to make most from it. thanks for all the tips

  • Justin Germino December 15, 2010, 9:27 am

    My own experience with BSA is positive but I would recommend bloggers price $10 per month until they are well over 20k impressions per month. I would increase to $20 at 30-40k impressions and work from there.

    Pricing high and selling 1 ad per month is not as valuable as pricing a little lower and selling 2-3 ads per month. Even if it equals the same amount of money the more advertisers that try purchasing ads on your site the more “full” and active your site looks and advertisers will either “like” the traffic they get or won’t.

    Also, here is my biggest recommendation for readers: Don’t purchase banner ads on other networks if your only intention is to gain traffic, unless you have a product to sell via affiliate program or your own product, there is no point in paying for people to visit your site. You will never see a valuable return on investment, I would only purchase banner ads if the target landing page was something a customer could purchase and could convert to a sale.

    Most bloggers don’t have the capital to just mass promote like companies for the purpose of just getting the name out there, unless you have the capital to do this you need to make sure each investment is worth it when advertising.

    This being said, purchasing a banner ad on a site with 1 million page views that rotates and is only visible for 1 day will probably yield you very little, you may get a spike in traffic for one day, but again how would you translate that to profit without selling something?

  • Mahendra October 27, 2010, 6:40 am

    my BSA Account active since July 2010 however I am not able to sell any spot yet.
    May be due to the niche of my blog which is related to Accountancy and ERP software! Still, I will follow the instructions mentioned in this article and will see if there is a difference.Thanks for sharing the same

    • Hesham October 27, 2010, 8:53 am

      Blog niche may be difficult to attract advertisers, but with high traffic and a nice looking blog you always can!

  • lawmacs July 6, 2010, 3:57 pm

    I guess you can say that it pays to learn hesham thanks for sharing still waiting on my first sale from buy sell ads

    • Hesham October 27, 2010, 8:52 am

      I wish you good luck my friend!

  • vector graphics July 6, 2010, 1:50 am

    few days back i went through this post and followed ur tip and got 1 slot sold on BuySell ads.. WoW.. Cheers.. easy way to find sponsors!

  • Chadrack July 3, 2010, 8:14 am

    You truly have a great heart in sharing this. Though I’ve not tried selling ad spots on my blog right now, but going through your article kind of gave me a whole lot of knowledge on what to do when I’m ready for this.

    I’ve read many ebooks but none have gone this far. I truly doff my hat for you!

    • Hesham July 4, 2010, 1:53 am

      Glad to hear your really.. really kind words Chadrack!

      One day I will have to doff my hat for you after hearing a successful story!

  • Latief July 3, 2010, 1:32 am

    Cool tutorial Hesham, my problem with advertiser is targeted traffic since advertiser want huge traffic from US. I’ll working on it first then we’ll see if there any advertiser interesting to advertise on my blog. Thanks in advance bro.

    • Hesham July 4, 2010, 1:51 am

      Nice.. work on it first and then your blog will pay off soon!

      Good luck Latief !

  • Joseph Archibald July 2, 2010, 9:05 pm

    Hi Hesham, many thanks for such an in-depth article!

    Gee, we ain’t gonna be making a ton on advertising then are we? Not unless our blogs are like way high up there with regards to monthly uniques.

    I think I’ll best stick with the few affiliate sales I make on my SEO tips blog, rather than going for ad blocks any time soon. I would think even shoving up an AdSense block on the site would do better than ads, even though I doubt it would get many clickz.

    Nevertheless, its all good education and its well worth keeping this in mind for the future – as and/or when.

    Cheers Hesham!


    • Hesham July 4, 2010, 1:50 am

      Well.. Joseph .. we can make a lot of money from selling ads, but first we need millions of people head to our blog everyday while having their morning coffee!

      Affiliate is the best especially at the beginning of a blog life and/or with low traffic sites, if I can do more with affiliates I will stop ads for sure!

      Also AdSense required some good “search engine” traffic and a proper niche to make good money, this is why you don’t see too much AdSense here! I don’t consider $1 per day money!

      What we really need at this level is to generate more useful content on our blogs, and stick it into the search engines!

  • Andy Bailey July 2, 2010, 3:02 pm

    thanks for reminding me Hisham! I registered for an account ages ago but I didn’t set up a zone. I am going to charge 75$ for a month, my regular ads go at 100$ a month but that’s because they are dofollow.

    I guess I’ll have to leave the script on the page for a while so their site can determine how many impressions it will get but I think it should get a fair number and when the stats mature, I hope it will sell out like yours do!

    do you think buysellads way of using javascript makes a difference to advertisers?

    • Hesham July 2, 2010, 3:23 pm

      Hey Andy, you can test the price for some time, I think your site will be listed in a good possession in the BSA directory!

      Yes, the script will grab your impressions data in a few days after adding it to the blog!

      The benefit that I can see of using javascript the automated and easy process of managing both the publisher and advertiser accounts, it doesn’t make any difference for the advertiser as they don’t seem to care about dofollow/nofollow links or anything from that, it’s based on impressions and click that an ad might get!

      Another important thing I see is that BSA ads is all about targeting, actually advertisers don’t get too much clicks compared with impressions (I can see that from my BSA stats) , so advertisers don’t buy ads to drive traffic, but the converting of targeted traffic is the most important factor that makes them renew!

      I hope my explanation help!

      • Colleen July 3, 2010, 2:31 am

        “…it doesn’t make any difference for the advertiser as they don’t seem to care about dofollow/nofollow links or anything from that…”

        Actually we do. In fact, the appearance of a paid dofollow link is not good if you are looking for advertisers. Many of us look for a dofollow link, one that brings traffic, and lastly, does not look like a paid link. Google is like big brother,- they are always watching Hesham.

        • Hesham July 4, 2010, 1:43 am

          Oh! I was talking about advertiser in the BSA circle, I am sure that you are looking for a different kind of advertising as for the real estates niche!

          Probably text links are the best performance for your site.. right?!

          • Colleen July 4, 2010, 6:51 am

            Yes you are right. Generally, if we are going to purchase advertising it would be from local sources, dofollow link, and one that might bring targetted traffic. 😉

  • element321 July 2, 2010, 1:21 pm

    Hesham, thanks for the break down. I had been wondering how you figured out your pricing. I was planning to ask you once, my site got better rankings and more traffic.

    Once I reach my goals, I will know how to set my pricing.

    • Hesham July 2, 2010, 3:24 pm

      Cool, now you know some information about pricing ads 🙂

      Once you reach your goals I will be helping! good luck!

  • Matthew Kammerer July 1, 2010, 3:35 pm

    Awesome write up! Thanks for taking the time to mention BuySellAds.com!

    We also offer price suggestions if you ever need direction through support. I think one of the most important parts of being part of BSA is being in our directory of sites. Each day we have advertisers contact us asking for help picking out sites to advertise on. Being part of our directory quickly makes you more accessible to advertisers.

    Thanks again!

    • Hesham July 1, 2010, 4:50 pm

      Hey Matthew, thanks for stepping by!

      I really like the way you run BSA, and I will keep spending some of my ad earnings inside the network, so.. I hope to sell a few more ads by your service 😉

      You rock guys!

  • Raj July 1, 2010, 2:17 pm

    It had been really interesting and useful. Thanks a lot for sharing it with us.

    my Latest work: http://www.quotes-aboutlife.com/Albanian-Sayings-Quotes.htm

  • Asad July 1, 2010, 2:03 pm

    You have made some good points here.Although i am not using bsa right now. My blog traffic is increasing but it is still less than 10,000 pageviews.
    I have visited many blogs using bsa and i noticed that the blogs more successful with bsa have a design niche+nice traffic+clean layout with proper ad space.

    • Hesham July 1, 2010, 2:07 pm

      This is exactly how it is! it works best for design niche blog like you describe it! but that doesn’t mean it won’t work for other blogging niches!

      Thanks Asad for stepping by!

  • Kristi Hines July 1, 2010, 1:55 pm

    This is an awesome guide, and something that I have struggled with myself. I think searching to see what other publishers are doing is a smart move – and making sure that they are selling at the rates that they are pricing ads at. If they succeed and have similar stats as your site, then it should be the right range to shoot for.

    • Hesham July 1, 2010, 2:03 pm

      Yes Kristi, this is the right way to do it, although I didn’t follow that rule when I started using BSA, I preferred to test the blog performance so I can get some extra ideas and information to share with our readers!

      Also I have to remind you that it will take some time to actually sell a higher priced ads, this will be sold by those who got a good offer and they want to promote it at any cost, so they will look to buy ads everywhere!

      So, it’s up to you.. earn less but have a stable income, or try your luck by pricing higher and wait for medicals!

  • Kimi July 1, 2010, 1:26 pm

    Ever clicked buyandsellads link once, and the prices vary from one to each other.

    Some are more than 100$ a month usually in high PR websites. I don’t have any plans to put any ads, as i think my traffics aren’t enough for that, plus page rank attracts people nowadays too.

    • Hesham July 1, 2010, 1:34 pm

      Actually, they have advertisers that pays $1000s of dollars!

      To be successful on the BSA we have to check the stats they are displaying about your blog and try to increase it, these are:

      Alexa Rank, Compete Rank, Delicious, YAhoo inbound links, RSS subscribers, Twitter followers and PageRank

      These are the 7 things that you should work on enhancing and increasing them to attract advertisers on the BSA network!

      I wish happy money making soon 🙂

      Still waiting for your entry for the contest, I have no idea why you are not IN yet!

      • Kimi July 2, 2010, 9:25 am

        Thanks for the making money soon wish! lol

        I don’t know why alexa ranking is important, since they are not accurate? it is not new to me , since people also show their alexa ranking if they sell domain or website.

        I am not in the contest, so lazy 🙂

        • Hesham July 2, 2010, 3:25 pm

          I agree, but Alexa rank is important because advertisers care for it! this is why we need to pay attention to it!

  • Agent Deepak July 1, 2010, 1:05 pm

    Hesham thanks for sharing all this information. I have recently joined BSA and was thinking about how do I sell Ads.

    I hope the info you have shared will help me get some advertisers.

    • Hesham July 1, 2010, 1:07 pm

      Good luck buddy!

      I have got your post, will look into it on the first chance 😉

  • Eugen R. July 1, 2010, 12:51 pm

    Thank you, there’re some really nice tips in there. I should go and look which advertisers usually buy spots on sites similar to me, and try to contact them.

    Really, I’ve got quite many impressions for a quite too low sum, but still no advertisers. -.-“

    • Hesham July 1, 2010, 1:00 pm

      WOW! … Amazing stats you have on “The Colorless”!!!

      If I were you, I would try to replace the 250×250 with 4 spots of 125×125 ads on the sidebar, that should work after some time!

      I hope you can find some advertisers soon!

      • Eugen R. July 2, 2010, 4:31 am

        Hey, I just wanted to thank you again, thanks to your tip I’ve sold an ad yesterday. I examined other sites in the ‘Japan’ category, visited the advertisers and e-mailed them. =D

        • Hesham July 2, 2010, 3:27 pm

          LOL! that’s super cool! keep going and you will sell them all!

  • Designer Freelance July 1, 2010, 12:48 pm

    Thanks a lot for sharing this!

    For some of us “the new bloggers” we really don´t know how to price our adds, and this article is great.

    Thanks Again

    • Hesham July 1, 2010, 12:54 pm

      Hi Javier, glad to hear from you here!

      For you.. it’s much more easier as it’s in the design niche, the BSA spoiled niche 🙂

      So.. Keep up with the good work!

      It has a very clean layout, and your contents is always amazing! I got your articles from DesignGizer.com I am not sure if you know that I run DesignGizer or not, but yeah.. I do 🙂

      • Designer Freelance July 1, 2010, 1:07 pm

        Wow, thanks a lot for the kind words, it’s great to have this kind of feedback from you.

        I didn’t know you run DesignGizer, it’s a great site for Design Bookmarks. (one of my favorites) : )

        • Hesham July 1, 2010, 1:15 pm

          No problem!

          I think it’s the time to share DesignGizer with my friends here, I didn’t write anything about it yet, almost all members are referred from my recent ad at TheWebBlend.com, also it still need some work , and time is a killer 🙂

          Thanks again Javier, keep in touch and DM me @FamousBloggers Twitter if you need anything!

  • Blazing Minds July 1, 2010, 12:15 pm

    I’ve got my ads in the side bar and though I haven’t had anything from them yet, I consider it early days, my blog has had an increase in traffic lately though and I’m hoping that that increase will also help out with the stats on BuySellAds, you just never know 😉

    • Hesham July 1, 2010, 12:28 pm

      I see that you have less than 5,000 pageviews, chances to sell ads are so hard at this level of traffic, if you want this to work then you must increase views by getting some social media hits!

      • Blazing Minds July 1, 2010, 12:37 pm

        I’ve just been looking at the hits on BSA, when I check Google analytics and my Wordpress stats they are a lot higher, I’m wondering if the stats can be reduced by a Ad Blockers!

        • Hesham July 1, 2010, 12:40 pm

          Mine are the same to! I even track some ads clicks that doesn’t show on the BSA stats!

          But I have no problem because I know that there is always differences between stats services, you will never find two services collect or present the exact same data!

        • Hesham July 1, 2010, 12:47 pm

          By the way, I just notice that BSA display impression (pageviews) by 5,000 !

          It’s like 5,000 , 10,000 , 15,000 .. and so on!

          This explains the differences as well!

  • Justin Germino July 1, 2010, 12:08 pm

    Dude, you are a BSA Master and I couldn’t have written a more thorough post on BSA if I tried. I think your pricing recommendations are a little high, and form my own experience I don’t think you should sell 125×125 slots for more than $15 per month if you are getting 20,000 pageviews. I have trouble selling my own even at $15. I am in the process of putting in banner ads, but my MyLikes and SponsoredTweet ones on my top of banners get me about 3-5 signups a week so that may be worth more to me than the $15 per month right now for the slot since those referral earnings can ad up.

    I am not going to ad any more BSA ads to my site until I break the 30,000 visit mark however, I just don’t feel less than 25k is enough traffic to draw much attention.

    Really a great article for other bloggers looking to advertise.

    For bloggers who don’t get enough traffic to be listed on BSA yet, you can implement your own ad with a landing page that offers rates. I have sold many ads on my personal blog for $5 per month and it only gets about 3000 visits per month.

    • Hesham July 1, 2010, 12:25 pm

      Thank you Justin for your great feedback and comments!

      I agree with you that $15 at 20.000 pageviews is a price that could work better, and actually starting from 30.000 pageviews you are having the power to sell more ads.. more easily!

      Also we don’t want to forget that crazy things happen sometimes when there is an affiliate related to the MMO world that people try to promote in a specific time (when they got a good offer), then they buy ads at any price hopefully they can earn from it while the offer is still available!

      Thank you for the landing page tip, this looks pretty cool!

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