If you snoop around the web, you’ll learn that a podcast is a series of audio or video files that are published periodically to be watched or listened to on personal computers.
That’s the definition, but how are podcasts helpful to you as a blogger?
- Great For Building Up Your Reputation
There used to be a time where people could gain instant expert status if they went ahead and took the time to write a simple ebook.
Now that everyone online has some type of book published, that’s not necessarily the case anymore, but…
…if you have a podcast, people will still consider you to be a top notch expert pretty much automatically.
- Great To Present Content
Some people learn through reading, others digest information best through watching videos or listening to audios – that’s just a fact.
We’re all different.
So, if you want to reach a great number of people and have your message spread wildly online, you have to not only write books but also publish digital media in the form of podcasts (be it video or audio, it doesn’t matter).
Awesome For Traffic
And that’s what I want to focus on in this post.
Having your own podcast will get you a steady flow of traffic if you do it right, but being a guest on a popular podcast can literally flood you with visitors.
Get this: let’s say there’s a podcast that gets 100,000 visitors each and every week that download the file and consume the content.
Let’s say you’re the guest speaker on one or more of their episodes.
That’s anywhere from 50,000 – 75,000 hits to your site almost overnight.
Do you think you could do some serious damage with that kind of traffic? Of course you could!
Now, let’s talk about how to get on the best, most influential podcasts in your niche that will get you all the traffic you can take with complete ease, OK?
1 – Become An Expert
The best podcasts out there want to interview experts, because they’ll provide valuable information, tips, techniques, and strategies to their listeners or viewers.
If you want to get on a lot of those digital broadcasts, you absolutely have to know what you’re talking about before you even think about approaching any broadcasters.
2 – Establish Some Connections
If you’ve been in your niche for any amount of time and you’ve been somewhat friendly to people, chances are that you have a few email addresses or phone numbers of friends in your niche that would help you if you asked them. Go ahead and email them (or call them if you can) to ask if they know someone who has an active podcast they’d need a guest speaker on.
It’s easier than you think!
3 – Do Stuff For People
It’s a proven fact that if you’re nice to people, they’re nice to you, so go ahead and help as many influential people in your market as you can. It’s a good idea to do things for them and help them as much as you can completely free, because then they’ll perceive you as someone who’s just a cool guy (or gal) which is always a good thing in business.
People will do all kinds of stuff for you, if they like you.
Now that we got all that out of the way, let’s talk about a “Top Secret”, unknown and, most importantly, never ending source of people who will ask you to be on their podcasts for next to nothing.
That place is called Fiverr.com, and it’s a community of people that will do stuff for you for $5.
You’ll get interviewed for $5, and you know they’re not doing it for the money, they just really need to provide content to their “fan base” and they know that you’ll do it for them.
Cool, isn’t it?
I’ve used this site many times for my affiliate niches and it works like gangbusters!
So, the question for today is:
Do you have a favorite podcast you listen to, and why do you like it?
This article is part of the Traffic Generation Blogging Contest, please add a comment and tweet it to support the author.