Photo and video apps have surpassed music as the number one Internet activity in terms of time spent in minutes (according to this Flurry research study). They are the fastest growing App category with 89% growth between July 2011 and March 2012.
Between that and the huge growth of smart phones – estimated to hit 2 billion users by 2015 – it is obvious this will be a huge audience you will want to reach. Since Facebook bought Instagram, they are now “the” photo sharing app to have so that is where you should start.
Between the huge growth of smartphones and downloads of photo apps like Instagram,
the audience you want to reach now spends more time on images than music!
What is Instagram?
Instagram is a totally free app available for both Apple OS and Google Android phones which you can obtain from the Apple App Store or Google Play Store. Use it to take photos using your smart phone – and then add filters to make them unique.
Instagram is compatible with Facebook, Twitter and Flickr –
and you can even check yourself in on Foursquare.
Use Instagram’s built in Statigram stats to find out who is sharing which of your photos, find out what is hot on Instagram, and manage your Instagram account on your desktop, laptop or tablet. Find out:
- How many likes and comments you’ve received
- Your top 5 most liked and commented shots
- Which filters you use most – or don’t use
- Optimization tips
In this Future of Engagement video, Murray offers tips on how to effectively use Instagram:
- Include locations as keywords
- Add tags to all your photos
- Share what your target audience is most interested in
To ensure you are getting the most out of your Instragram sharing, you can find out more about those you interact with on Instagram by using Alerti Social Media Monitoring.
Sign up for a free 3 month Alerti trial using the code alertivideo and add Instragram to your alerts.