In a Google+ hangout video chat session, Matt Cutts clarified how Google’s above the fold penalization will work as many people was wondering if the number of ads will cause an issue, but that’s not the case. The new algorithm inspects pages to see how much space is used to display advertisements above the fold, so it’s all about the size of ads, not actually the number of ads that are showing on the page.
A very interesting thing is Google will penalize the entire site if there is too much space used to display ads, especially above the fold.
Matt Cutts actually took two yellow stickies and put them on the top of a standard 8.5 x 11 sheet of paper and indicated that even if this space was just one big ad it is too much and could be impacted by Google’s new algorithm change.
Now that you know it’s not about the quantity of advertisements
Take it easy here!
This doesn’t mean you can display a lot of ads on your site, no one will recommend this for you. But, here is something strange… Google contacted me this week and asked me to add more spots on this blog because they indicate I am only showing two ad spots. I am sure many of you are getting the same advice from Google!
So, the question here is, should you go and add more ads on your blog?
Increase your revenue by deciding the best way to display your ads
Focus on content visibility, structure, layout, and navigation of your site or blog, be careful when choosing placement of ads.
Here is a video by Google that may help you increase your revenue by deciding the best way to display your ads on the page.