Cross Functional Blogging

What Is Cross Functional Blogging

If you have spent any amount of time searching corporate job boards, you may have noticed the word of the year: cross-functional. It seems this is a must have in the way of qualifications for that dream job. The keepers of the aforementioned “dream” job have latched onto this term in an attempt to disguise the real implication of the term: “Economy is bad so you and your team are going to be doing three jobs in one.”  Actually, while researching I discovered this tidbit from USLegal.com:

Cross-functional teams are not new. Northwestern Mutual Life insurance company pioneered their use in the 1950s when the CEO of the company brought together people from the financial, investment, actuarial, and other departments to study the impact that computers would have on the business world. As a result of that first CFT, Northwestern was among the first companies in the country to create an information systems department that gave the company a large competitive advantage as computers gained in popularity.

The premise is, a team of people with different functions or disciplines, will get the job done more efficiently, and essentially in a more productive manner than each individual would on their own. It’s not a bad thing at all. So in the spirit of that, I wondered how I could apply this practice to my blog. I can look at this in two ways. First I can utilize multiple areas of knowledge on my own to expand my blog. Secondly, I can branch out and cultivate the expertise of the people who are successful in my niche.

Example of utilizing someone else’s experience

Let’s take a look at the latter. An excellent example of utilizing someone else’s experience.

Can be found at Traffic Generation Cafe. Consider this theory, traffic generation is not your strong point. Using cross functional ideology, you seek out those who have found success in this arena. Finding the desired knowledge base, you read, learn and implement. Therefore, saving yourself valuable time and energy, minimizing dead ends and costly mistakes. By costly, I mean exploring avenues that will not produce results for your goal. You  also avoid making the mistake of spending your hard earned cash on traffic generation systems that are just a bunch of hype and provide you no real solutions.

It is imperative, and I am very serious, that you listen to those that have been there and succeeded. I don’t mean you should copy their models but really look at the information they are providing you. This is free guidance that is being given to you and they are an invaluable resource to aide in your success. For me personally, this has been a game changer. Admit you can’t do it all alone and you’re one step ahead of most.

Now back to the first example of cross functional in regards to your blog or site. Tapping into the diverse talents you possess will only help you stand out. If your blog is about cats then you must leverage the knowledge you have acquired and diversify your site.

How to accomplish this task?

An easy way to accomplish this task is to get out the trusty pen and paper. Write down specific categories pertaining to cats. For example, breeds, personalities, habits, food types, litter, I think you get the picture. If you have knowledge of cats, you surely know things about those topics. This will give you a plethora of information to write about for your posts. The same holds true regardless of your niche. Each of those topics can be drilled down into further categories the more you learn.

If you utilize individual and cross functional teams, there is no reason you should fail. Trial and error, yes. But fail? No. I continue to preach community involvement is the ultimate key to success and I stand by that 100%.

What are your thoughts on cross functional teams and how do you utilize this theory?

I currently run CNP Marketing blog with the mission to Pay It Forward. I strive to bring my readers tips and strategies to improve their blogs performance. I hope to help beginners avoid mistakes I made and make some friends along the way.


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{ 23 comments… add one }
  • Jenn January 11, 2011, 3:03 pm

    Wait! I’m confused! “Cross functional” means one person doing the job of many, or does it mean a team of people working together for a common purpose? The introduction threw me off a little, I think!
    Jenn recently posted..Government to back “Trust Identities” for Internet SurfersMy Profile

  • Claire December 22, 2010, 9:16 pm

    This is the first time I encountered Cross Functional Blogging. My understanding of this somewhat means “many heads are better than one”.
    Claire recently posted..HP G62-371dx Reviews- Specs &amp Sale PriceMy Profile

  • Jan Husdal December 3, 2010, 9:06 am

    Interesting concept, but I’m not sure that adding a topical breadth to your blog makes it cross-functional as such. And utilizing someone else’s experience, in my opinion, has nothing to do cross-functional at all. However, you are onto something. By extending the coverage of your blog, you are extending not only your readership, but also the sources of information you can use to assist you in writing good posts. Not sure I can call my blog cross-functional, but it does rest on three main pillars which are related but at the same time very different from each other, hence providing good breeding ground for “cross-fertilization”. That said, utilizing someone else’s experience could actually be called cross-functional if, say, you have a regular string of blogs that you refer to and link to in building your own posts and topics, and they do likewise and link and refer to you. Then you have a set or network of blogs that collective cover a wide range of topics and that are cross-functional, virtually speaking.

  • Mani Viswanathan December 3, 2010, 3:41 am

    Cross Functional blogging sounds Interesting. I like it.
    Mani Viswanathan recently posted..DailyBlogging Traffic Stats for November 2010My Profile

    • Karan December 6, 2010, 1:02 pm

      Well, heard it for the first time too.
      Let’s give it a try.

  • Ardorm
    December 3, 2010, 1:09 am

    Hey, Lisa!

    Thanks for the site, it looks helpful 😉
    Ardorm recently posted..Nokia N8 – cellphone reviewMy Profile

  • Tej Kohli December 2, 2010, 10:12 pm

    Even I had didn’t use Cross Functional Blogging , But I will use in future to gain our knowledge thanks for this post

    • Lisa December 2, 2010, 11:26 pm


      thanks for visiting and for commenting!

  • Dennis Edell December 2, 2010, 2:09 pm

    Ahh, reminds me of the good ‘ol days where the simple term “office clerk” meant, you do whatever the hell anyone tells you to do.
    Dennis Edell recently posted..Contest Prize Sponsors Wanted for Upcoming Comment Contests!My Profile

    • Lisa December 2, 2010, 11:27 pm

      LOL Dennis!!! Now that is the plain and simple truth!!

  • Lennart Heleander December 2, 2010, 7:39 am

    Hi Lisa,
    The word and system Cross-functional have been used in the military for over 30 year. As an officer was I one of the first to training and lead a platoon of people from different parts of the army, navy and the air force and get them to work and fix all problems as one unit. We had a fantastic result in working together in every situation.

    • Lisa December 2, 2010, 12:00 pm

      That’s the key! Continued team building will succeed everytime!

  • Daniel Sharkov December 2, 2010, 3:47 am

    Hey Lisa,

    There’s no point in wasting time seeking something that has already been discovered. Sometimes it is better to see what other people are doing to achieve positive results and to directly utilize their techniques. This not always works of course. Some approaches work more than well for the A-list bloggers, but a novice wouldn’t be able to reap the benefits. Either way nice overview on the concept.
    Daniel Sharkov recently posted..The Power of Backlinking as an Off-Page SEO TechniqueMy Profile

    • Lisa December 2, 2010, 12:01 pm

      You are absolutely right! I have noticed even for myself, what I implement from an A lister does not yield the same results. However, it at least taught me how to proceed when I do get to that point. Thanks for your comment Daniel.

  • Patricia
    December 1, 2010, 7:50 pm

    Hi Lisa

    What an interesting post. First time I have heard this phrase. Still, I don’t work in the corporate world so not something I have come across. Running my own blog I have learnt some new skills, although there are definitely some I do better than others.

    With my blog I know I can’t do all the tasks myself. So I get what you are sharing. Will now go check out your blog cos sounds like I may be able to learn heaps from you. Thanks for sharing. Much appreciated.

    Patricia Perth Australia
    Patricia recently posted..So Little Time- So Much To DoMy Profile

    • Lisa December 2, 2010, 12:51 am


      I too have areas of my blog that I rely on others to teach me the way. I always say that if we utilize the community knowledge, we can all succeed!

  • TJ McDowell
    December 1, 2010, 7:18 pm

    So in effect, cross functional really means that you spend some time learning about things in related fiends instead of spending more time going deeper into your own field, right? I think it’s good to have some general knowledge of how related fields work. I think the temptation though is to be decent at too many things at the expense of being great at just a few. Don’t you think?
    TJ McDowell recently posted..Photography As A Career – Interview ResponseMy Profile

    • Lisa December 2, 2010, 12:53 am

      Well said!!! I fell into that trap of expecting myself to be el numero uno at everything instead of laser focusing the talents I do have!

      • Isabel Rodrigues - Pro Blogger Journey
        December 2, 2010, 9:32 am

        I totally agree with you on this point Lisa. Really very well written blog
        Isabel Rodrigues – Pro Blogger Journey recently posted..Top 10 Reasons Why Your Blog SucksMy Profile

        • Lisa December 2, 2010, 11:28 pm

          Thank you very much Isabel! Appreciate you taking time to read my post!

  • Dana December 1, 2010, 6:58 pm

    Yeah, using the other experience is surely effective — especially if it is need more time to gain it.
    Dana recently posted..HDMI- The Crystal-Clear High Quality Digital Audio and Video Transfer from Your Cell PhoneMy Profile

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