Blogging Clients

Business Blogging Part 1: How to Land Blogging Clients Successfully

It’s no secret that more and more businesses are starting to recognize the value of blogging. Companies now see that blogs aren’t just some “dear diary” sites for the self-absorbed; rather, blogging is a legit and highly effective marketing tool that can be used to engage customers, increase leads, and boost site traffic.

Indeed, business blogging has become so popular nowadays, that nearly half of my freelance writing revenue this year came from writing blog posts for companies.

So the question is, how can you, as a professional blogger, make the most out of this need? How can you use your knowledge of the blogosphere to find and keep clients? If you’re asking yourself these questions, read on. In this two-part post, you will learn tips and tricks that will help you put your blogging prowess into good use.

Let’s start with how to find blogging clients, shall we?

Find businesses that need your services

So how exactly do you find blogs that could use your services? One word: legwork.  You need to devote a considerable amount of time creating lists of prospects and qualifying potential clients.

The first step to doing this is determining your niche. What do you like writing about? Which industries do you have the most experience in? Answer these questions then find lists or directories containing businesses that you’re looking for.

For instance, I love blogging for tech startups so my main directory of choice is AngelList, a top platform for such companies. I also have experience writing for mobile app developers, so I often browse through my phone’s app store and find the contact info of app makers from there.

What about you? Where does your target audience hang out? Find your directory and go from there.  For example, if you have experience in real estate and are willing to write about the subject, why not find directories that list real estate companies, realtors, or brokers?

The same goes for any other trade, whether it’s medical, travel, or entertainment. These fields usually have industry-specific directories that you could peruse to find clients. Browse through them, check out the listed businesses, and then create lists of companies that you could potentially work with.

Quick tip: It’s best to go for companies that already have a blog in place. That way, you won’t have to deal with setting up their site or educating them about the importance of blogging because they obviously already see the value in it.

Personalize your approach

Do you have your potential client list? Good. Now it’s time to reach out to these companies and offer your blogging services.

Before you start sending those emails though, it’s important that you do ample research on each company and tailor your message to the business. Don’t just mass-email a hundred companies with a generic message; take the time to browse through their blog and make suggestions accordingly.

For instance, if you noticed that they haven’t updated their blog in three months, approach them by emphasizing the importance of consistent updates and tell them you’re a professional blogger who’s more than happy to take care of their blogging needs. Do their headlines suck? Why not suggest headline alternatives or topics?

Another way to effectively customize your approach is by tailoring your message to the website’s voice. For instance, if you’re reaching out to a hip fashion company, then your approach would be more casual and relaxed. On the other hand, you’d want to take a more serious tone if you’re approaching a medical facility.

Also be sure to include links to your blogging samples. Guest posts on other sites or articles on your own blog would work. The more relevant your samples are to the company that you’re approaching, the better.

Send it to the right person

Ensure that your message reaches the right hands by figuring out who handles blogging, content, or marketing in the company.

Browse through the company’s “About”, “Team”, or “Contact Us” pages and see if you can find its marketing or PR head. If it’s a small business, then it may not have these departments so you’d be better off contacting the founder directly.

If you can’t find a specific contact person, then just go for the general email address. (But do note that this should be your last resort.)

Increase your chances of getting a response

Personalizing your messages and making sure that they are sent to the right people already greatly improve your chances of getting a response. However, if you truly want to boost your odds, then you need to do more.

You know that famous saying, “The harder I work, the luckier I get”? The same principle applies here. Effective client outreach isn’t about emailing 10 businesses and calling it a day. It’s a continuous process and it takes quite a bit of work. When I’m reaching out to potential clients, I email 30 to 50 businesses at a time and get about 3 to 7 replies.

Will you be rejected or ignored? Sure. That’s part of the territory.  But don’t let that dampen your spirit. Stick to it, learn from your mistakes, and don’t give up.

Your turn

What are some of your best tips for finding blogging clients? Share your thoughts in the comments.

Also read: Business Blogging Part 2

Francesca Nicasio (formerly Francesca StaAna) is the founder of CredibleCopywriting.net and is currently developing Copywriter2.0, an online course that teaches aspiring freelance writers the ins and outs of the biz.


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{ 21 comments… add one }

  • Sudipto April 26, 2014, 4:22 am

    Hey Francesca,
    nice post and thanks for sharing this post with us. Personalization is really very important factor which leads to success. Send it to right person is also very important. This post really gonna help many newbies.

  • Adam Dukes March 25, 2014, 12:40 pm

    A great post on how to cold email effectively. I have found that personalizing the message with suggestions on how to improve their site/blog/Facebook page/etc helps tremendously. I have also reached out to business owners and sent them 8-10 blog topic ideas. If you stick with one niche/industry, you can pretty much copy & paste the message, with some personalization, of course.
    Adam Dukes recently posted..8 Ways We Are Not Like The Other Marketing AgenciesMy Profile

  • Gautam February 8, 2014, 2:58 am

    Blogging is growing as a business now and its clear that it is getting lots of exposure and lots of money being involved in it and hence no. of the interested companies and clients are increasing day by day which you can turn into a successful business of yours and you need to know and this post really says it all.

  • Steven December 25, 2013, 9:22 am

    Francesca, very interesting post. I have only been blogging for myself and have not considered expanding this approach. As a tax attorney with a full time practice, I never considered this but it would seem like a fun thing to do. Now if I only had enough time.
    Steven recently posted..Small Businesses: 8 Great Year-End Tax Planning Tips and Tricks: A Must ReadMy Profile

  • Tauseef Alam December 17, 2013, 12:11 am

    Hi Francesca
    I’ve been bogging since years but never thought of offering blogging service to corporates. This post give a new way make money online. I’ll surely gonna reach up few clients.

    Tauseef Alam

  • RituKT December 13, 2013, 7:57 am

    This post could not have come at a better time for me. I finished a year of blogging and was looking into collaborating with companies. I know the hard work involved. But I am so excited!

  • Stephan December 12, 2013, 11:59 am

    Very nice article Francesca,
    Send it to the right person is the one that i focus the most when i started my blog. I think for newbie, they should spend time to make contact and build relationship with the right person so that they can save time and get to success quicker.
    Thanks for your information.


  • Sirangi Kalpana December 12, 2013, 2:32 am

    Hi Francesca, very nice article. The tips given by you are very helpful, specially for me as, I am planning to start a blogging business… I do think each tip is important to start a blogging business and importantly we have to keep in touch with different people to increase our network. Thanks for sharing such a useful post.

  • Pooja Kulkarni December 11, 2013, 9:41 am

    Hi Francesca,

    Thank you for sharing and spending time for this informative tips & tricks. I’m always looking for new ways to improve my blog! I also have bookmarked this site in my browser so I can visit it again to read more posts and hoping for more to come. :)

  • Andrew December 10, 2013, 8:02 pm

    Hi Francesca,
    Thank you for sharing how we could do business with blogging clients. The way that I would approach them is to try and not sound too spammy. Try not sounding like “You need to do blogging or your business will fail!” or something similar. Try and approach it lightly and say that you are a professional blogger and have your own successful blog. Thanks for sharing these tips,

  • Virendar Warwal December 10, 2013, 9:12 am

    Nice Tips. Thanks! For This Valuable Article Post. I’m always looking for better article for Blogging and this article post helped me a lot.

  • Spencer December 7, 2013, 4:17 pm

    A lot of people don’t see blogging as a business opportunity, when it can really help expand your business. Thanks for sharing.


    • Francesca Nicasio December 9, 2013, 12:28 pm

      You’re welcome, Spencer. And yes, blogging opens up a lot of opportunities, both for businesses and writers. Cheers.

  • Abhishek Abh-i December 7, 2013, 2:51 pm

    Your post is really helpful for newbie blogger like us. Thanks. I think, now many freelancer are mouing to the platform of blogging.

    • Francesca Nicasio December 9, 2013, 12:26 pm

      You’re welcome, and thank you for leaving a comment, Abhishek Abh-i!

  • Darnell Jackson December 7, 2013, 1:02 pm

    Good post Francesca,

    I’ll have to share this with my online peeps I think freelance writers are overlooking a market in “blogging” for others. It’s all the same really but blogging is more fun than writing papers which can get boring sometimes.

    Thanks for sharing resources here also there is plenty to go around. Everybody help everybody.
    Darnell Jackson recently posted..What I learned from Amal Rafeeq the founder of BloggerDoc.comMy Profile

    • Francesca Nicasio December 9, 2013, 12:25 pm

      Hey Darnell — I’m always happy to help. :)

      Thank you for the comment and I appreciate the share!

  • Rebekah December 6, 2013, 8:16 pm

    I totally agree that personalization is key. If you really care and you’re serious and legit, the business/blog is going to be able to tell right away from your first correspondence with them. You have to prove that you’ve actually researched what they do and genuinely have some worthwhile and relative to contribute, as opposed to throwing out the generic “I think I’m a good fit for your blog.” I personally hate that in emails we’ve received from prospective guest posters.

    • Francesca Nicasio December 9, 2013, 12:24 pm

      High-five, Rebekah! Getting the “I think I’m a good fit for your blog” line without any justification or indication that they actually read my blog is a peeve of mine as well.

  • Ryan Biddulph December 6, 2013, 6:55 pm

    Hi Francesca,

    Personalizing puts you over the top, both in researching a blog and addressing the right party by name. I rarely place posts – even though I am not paying – from folks who send generic messages. Same deal for clients; use first names and research their blogs.

    Impress them. Show them why they should be posting more frequently, or publishing shorter, or longer, posts, and you increase the chances of landing clients.

    Smart tips!
    Ryan Biddulph recently posted..Do You Want to Live a Life like Mine?My Profile

    • Francesca Nicasio December 7, 2013, 12:50 pm

      Hey Ryan,

      Thanks for the comment! I actually never entertain guest post requests from people who don’t even mention my name in their messages.

      And yes, educating clients about their content strategy (post frequency, length, etc) will definitely impress them. I’ve landed a lot of jobs using that method.

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