Blog Advertising

7 Steps to Attract More Advertisers for Your Blog

Ad selling is an important aspect that every blogger explores and wants to learn more about. Advertising a page or blog is not a very easy proposition. The advertisers visit tens of blogs before deciding on where to invest based on a number of relevant factors.

All the bloggers employ various techniques to attract the advertisers. However, uniqueness and appeal of a blog is what sets it apart from the rest. Your goal should be to strongly attract the advertisers’ attention and bind them to your blog. The difference that you portray in your advertising offers is what matters the most.

Here are some of the tips to increase your blog’s advertisement appeal and enhancing your money making prospects via selling ads.

1. Highlight your Blog’s Reputation and Statistics

The reputation and statistics of your blog may be of great appeal to the advertisers. Highlight the good reputation as well as the statistics of your blog in the blogging community.

The statistics such as blog publications, reader count, etc. can greatly engage an advertiser into thinking that your blog is worth trusting.

2. Always Offer Realistic Prices

Do not set unrealistic prices for posting ads on your blog. Prices whether too high or too low can create a negative impact on advertiser’s considerations list.

The price should be attractive and according to advertiser’s budget and expectations. Giving extra offers and discounts can also raise your business prospects sky high as every business entity would love extras and discounts.

3. Bonus Offers

Give attractive bonuses for advertising with your blog. The advertisers, like other professionals, get excited when something is rewarded as a bonus. You can propose propagating the product on other blogs for free or creating a promotional video for advertiser’s products. Such bonuses are really helpful in converting potential advertisers into customers.

4. Free Giveaways

Free giveaways also entice extra attention from advertisers. You can gift a free giveaway e.g. a valuable and costly eBook, software or video to the customers in a particular niche.

This would help you gain considerable attention but make sure that the giveaway you are offering is worth it.

5. Showcase Past Performance

You can also opt to place a video about how other similar product(s) in the past have gained huge sales by posting their advertisement on your blog.

This video can show graphs and interviews from the previous advertising product’s owner. This would definitely attract the advertiser’s attention and they would instantly want to do business with you.

6. Social Media Advertisement

Social media has become a huge aspect in a product’s advertisement simply because of the number of users it possesses. Show the potential advertisers how you can help their product get promoted and advertised on the social media.

You can offer to launch an attractive poster, game, application or fan page for a product and all this can be provided at affordable rates. Advertisers would really admire and get attracted to the opportunity of advertising on more than one platform with a single blogging entity.

Show how you can do the same for them at affordable rates without any need of employing a separate advertising agency.

7. Guarantee Results

You can provide a guarantee of results to your advertisers buying ads on your blog. This can be done by offering to refund them their money if they do not achieve a specific number of sales and hits from your blog. Such guarantees add to customer satisfaction as every business entity gives a lot of focus on guaranteed investments. This can instantly convert the advertiser into a customer of your blog.

What technique do you use to attract more advertisers to your blog? Share your ideas via comment below!

Image © Ben Chams – Fotolia.com

Anup Kayastha is a blogger with 3 years of experience in blogging and blogs at MoneyMakingModes.com where he share his ways to make money online.


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{ 34 comments… add one }
  • Pavan Somu February 18, 2013, 11:54 am

    Hi Anup,
    The blog theme/template plays a major role to attract the advertisers. Also the niche is a must consider factor.

    Pavan Somu

  • Thara February 3, 2013, 3:08 am

    There are many sites which provides webmasters with advertisers who will rent ad space on monthly basis. But only sites with enough traffic will be accepted.

  • avee October 30, 2012, 6:32 am

    hi there
    i recently got an email from someone who is interested in advertising on my blog for the first time and one of the 1st things they asked was how many views does my blog get daily? (stat. figures) and how much do i charge for advertising? At the moment my blog has been up for almost a year now and the views have gradually increased within this time but i’m afraid if i mention a low figure to the interested company that they will not consider advertsing with me. Whats the best response to give them to keep them interested even though my views are still quite low?

  • bert October 24, 2012, 3:04 pm

    I still believe content, engagement, promotion and patience are (the most) important to get a good client base.

  • Stacie Walker October 23, 2012, 5:49 pm

    Hello Anup,

    You make several interesting points in your article. Advertising can be a little tricky, if you are new to it. I have been offering advertising space for almost six months on my blog and I had to go through some trial and error. I finally found what works. My advice to those of you who are new to offering advertising on your blog is to be patient and be realistic.

    Anup, keep up the great content.

    Stacie Walker

  • JamesW October 22, 2012, 12:52 pm

    Great post, I can recommend one more thing, offer multiple ad formats. Advertisers will always choose you over a competition if you have different ad formats that they can use in order to promote their business.

    And have couple of places where you sell your ads, not just in sidebar, but below content, before comments etc.
    thanks for sharing

  • Pritam Nagrale October 22, 2012, 2:42 am

    Its really a nice article but I did not understand the point number 4. How free giveaways can help to gain more advertisers. Also, I think last point of guaranteed results is not logical. How can we give the guarantee for the sales for any advertiser? If we could, then its good to use affiliate marketing rather then displaying ads.

  • Bishwajeet October 21, 2012, 11:06 pm

    As someone who have done both the parts, all I can say that it boils down to ROI at the end of the day.

  • Harshit October 20, 2012, 10:23 pm

    Hi Anup, these are some rudimentary but necessary points that most bloggers tend to forget about. Showcasing the past performance is a good idea too as it builds confidence about your blog in the eyes of the client. Thanks for sharing.

  • Dean Saliba October 18, 2012, 2:07 pm

    What are your thoughts on offering to post a couple of times in my blog’s FB fan page when an advertiser buys advertising space? So for example if an advertiser brought a 468×60 ad space for a month they would also get a couple of plugs on the FB fan page?

    Would that be a good thing to add?

    Pricing my ad spaces has ALWAYS been something I struggle with, even now with my blog at a PR4 I am not sure if I’m undercharging or not.

    • Anup Kayastha October 19, 2012, 5:33 am

      Hi Dean – I think that would be a good idea. It’s even better if you offer some other bonus like tweeting advertiser’s message on Twitter and sharing their contents in other social bookmarking sites.

      If you’ve no idea for fixing advertising price, you can ask them to offer a price for you. By doing this, you’ll know their spending capacity and budget. And you can always negotiate with the price 🙂

      Good luck!

  • Nic October 18, 2012, 12:31 pm

    Great tips, even though I’m not 100 percent agree with the guarantee of result.
    And don’t forget to create compelling media kit to showcase your blog to prospective advertiser (with pdf file or a page on your web).

  • Ngan Son October 18, 2012, 11:57 am

    Thanks ANUP KAYASTHA, I will make the bonus to attract ads for my blog.

  • Shamelle October 18, 2012, 11:15 am

    For new bloggers, is there a minimum your blog has to get in traffic before reaching out to advertisers?I’m sure you’ll need to build a decent amount of traffic for advertisers to even think about working with you.

    • Anup Kayastha October 19, 2012, 4:42 am

      Of course your blog needs to receive good amount of traffic and should have quite strong reader base. Traffic is what advertisers first consider and you should improve your blog’ stats as mentioned in tip #1.

  • Ben Troy October 18, 2012, 9:54 am

    It is important to create value for your website before looking for advertisers, as if your website will not provide any value to the advertisers no one will like to advertise on your website.

    • Anup Kayastha October 19, 2012, 4:35 am

      Indeed 🙂

      Without any quality content, opening the blog for advertisers is worthless.

  • Aditya October 18, 2012, 4:16 am

    Hi Anup,
    Excellent piece of information by you mate.I think one has to make the client believe that their work is going to be successful and just not making them believe doing your best for them is the solution.

    • Anup Kayastha October 19, 2012, 4:33 am

      Yes Aditya, that is important as well. You should highlight the things what they can expect by advertising on your blog and how they’re going to be successful.

      Thanks for the comment 🙂

  • Reeja Mathews October 17, 2012, 10:15 pm

    Good one Anup
    Giveaways is a nice way of attracting more advertisers.
    We can give 1 week free advertisement, or similar
    all the tips are nice

    • Anup Kayastha October 19, 2012, 4:21 am

      Hi Reeja,

      Nice idea 🙂

      Providing a trail advertisement can help advertise to know how much they can be benefited by advertising on your blog. If they’re satisfied, they’ll ask for advertising offers.

  • Gary Tyrrell October 17, 2012, 9:16 pm

    Showcasing your past performance serve as your credentials as how well you are with your work. It can leave an impression to your audience and gives you the chance to be hired.

    • Anup Kayastha October 19, 2012, 4:10 am

      Hi Gary,

      And a to show the past performance can be asking for review and testimonials from the past advertisers.

      Thanks for the good point!

  • Suzanne October 17, 2012, 6:44 pm

    I do not offer advertising on my blog but it is in my long term plan. I like your idea of guaranteeing results as I think combining that with setting good pricing can be effective. I am hesitant to highlight rep and stats however since this is my second blog and I’ve only been working on it for a short time.

    • Anup Kayastha October 19, 2012, 4:06 am

      First you need to improve stats of your blog and start applying the plans. This would help to cover your blog’s running fee and other expenditures.

      Good luck! 🙂

  • Qasim October 17, 2012, 5:08 pm

    Hi Anup,

    Selling ads on your blog is becoming one of the best and most common ways to monetize your blog, it’s important to understand the best ways to make the maximum exposure of your blog. I agree with all your tips mentioned here; However I would only argue that you can guarantee advertisers number of clicks only and not sales that they can get from your blog, at the end your advertiser sales page may not be converting very well and this is something the advertiser should take care of and not you as a publisher.

    • Anup Kayastha October 19, 2012, 3:25 am

      I think you’re right! Advertiser’s product sales page may not be converting so we can’t guarantee the number of sales that advertisers would get. But we can guarantee the number of clicks and hits.

      Thanks for the good point!

  • Dave Lucas October 17, 2012, 12:32 pm

    Very good advice! The part that I think throws a lot of bloggers is how much to charge for ads. When I get an inquiry, I will provide the statistics and references, I will ask the inquirer if they are already running ads on any blogs or websites, and then invite: “make me an offer.” By doing that I can get an idea of the advertiser’s budget and expected reach.

    • Anup Kayastha October 19, 2012, 3:18 am

      That’s a good idea Dave! It’s better to ask for the price offer rather than to make fixed price. There’s more chance of getting advertising this way since we’re analyzing advertiser’s budget and their spending capacity. And they can happy take the advertising spot if they’ve got chance to advertise with their expected price.

  • Abhik October 17, 2012, 12:23 pm

    Thanks Anup for the heads up.
    The blog stats is surely one of the key points to attract the advertisers, but the readers base also matters.

    • Anup Kayastha October 19, 2012, 3:04 am

      Hey Abhik – Yes, most of the advertisers also consider the reader base of the blog before taking further action to purchase a ad spot. Thanks for the comment 🙂

  • Amrik Virdi October 17, 2012, 12:03 pm

    Superb advice Anup..I do believe the position of ads will also play a important role here.. Advertisers will often choose to advertise where people actually look…

    What do you think?

    Amrik Virdi

    • Anup Kayastha October 19, 2012, 2:51 am

      Amrik – I agree with you! Position of ads actually do matter. Advertisers consider the placement of ads where they can actually get maximum number of click and the spot where anyone can notice.

      Thanks for the comment, Amrik!

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